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Sony XR65X90L 65" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)

Sony XR65X90L 65" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023) - 2 of 4Sony XR65X90L 65" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023) - 3 of 4Sony XR65X90L 65" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023) - 4 of 4
Sony XR65X90L 65" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023) - 1 of 4
$1199.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
  • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant
  • Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more

Description

Vibrant contrast. Vivid colors.See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak brightness. HDMI 2.1 VRR 4K120 and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

Features
•The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors
•Deep black high peak brightness and billions of accurate colors with Full Array LED and XR Triluminos Pro
•Get access to all your favorite streaming apps in one place with Google TV
•Voice to search and ask questions with Google Assistant (Supports Apple Airplay)
•Game Menu puts all your gaming picture settings and exclusive assist features in one place
•HDMI 2.1 features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Multi-Audio and support for Dolby Atmos
•Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars
•XR Clear Image and XR 4K Upscaling
•See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity

Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.

Enhanced contrast and impressive brightnessExperience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

Billions of real-world colorsAccess billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise details within textures and skin tones that look completely natural.

The entertainment you love. With help from Google.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.

Movies with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay s
Dimensions (Overall): 32.75 inches (H) x 57 inches (W) x 2.25 inches (D)
Weight: 53.4 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 300x300
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 48.6 inches
Number of HDMI ports: 4
Product Depth with Stand: 13.6 inches
Product Height with Stand: 35.5 inches
Product Width with Stand: 57 inches
Screen Size: 65 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89925219
UPC: 027242927438
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 62 inches width x 38 inches height
Estimated ship weight: 71 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Frequently bought together

$7.49($0.75/count)
MSRP $7.89

Related Categories

Summary of reviews

This Sony TV offers an impressive viewing experience with its stunning picture quality, vibrant colors, and excellent sound performance. Guests appreciate the full-array LED technology that enhances detail and contrast, making it ideal for both gaming and movie watching. While some have noted minor issues with the remote and sound quality, the overall satisfaction with the TV's features and performance makes it a highly recommended choice for anyone seeking a premium television experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 542 reviews

    So far so good!

    5 out of 5 stars
    CS1996 - 10 days ago
    originally posted on sony.com
    I only recently got this TV due to a screen fault with my old TV that JL thankfully sorted after a bit of going forward and back. The result is I have this TV and it has stunning pictures and responsive OS. I have always been a Sony Fan.
    Did you find this review helpful?

    SONY XR-65X90L

    5 out of 5 stars
    Tiredmama - 17 days ago
    originally posted on sony.com
    Had it 3 weeks. Love it. Second Sony Bravia model & I love them. The sound, the picture etc. Easy to stream as well.
    1 reply from Sony North America Costumer Support team - 15 days ago
    Hello Tiredmama, Thank you for your five-star rating! We're thrilled to hear that you enjoy the Sony Bravia models, and we're even more delighted that you love the picture and sound quality of your new BRAVIA XR X90L, as well as its user-friendly interface. Thank you for choosing Sony! Best regards, Jenn.
    Did you find this review helpful?

    Just what I wanted

    5 out of 5 stars
    DonaldNS3 - 18 days ago
    originally posted on sony.com
    This television is what I wanted, I did the research and I loved the specs...and so far I have not been disappointed with it! All the features and the picture quality makes me smile every time I turn it on.
    1 reply from Sony North America Customer Support team - 16 days ago
    Hi DonaldNS3! Thank you so much for your review! We're thrilled to hear that the XR-75X90L is living up to your expectations and bringing a smile to your face every time you turn it on. At Sony, we're passionate about delivering exceptional picture quality and smart features. It's great to know you're enjoying the experience. Thanks for choosing Sony! Best regards, Stephanie
    Did you find this review helpful?

    Another great Sony product.

    5 out of 5 stars
    Dale 75 - 21 days ago
    originally posted on sony.com
    I bought this TV nearly a month ago updating from a Sony 65x80k and I love it!
    1 reply from Sony North America Customer Support team - 16 days ago
    Hi Dale 75, congratulations on your upgrade! You've definitely made a great choice going for the Sony - 65" Class BRAVIA XR X90L. This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue loving the TV, thank you for choosing Sony. Regards, Dominick
    Did you find this review helpful?

    Cinema at Home

    5 out of 5 stars
    John2025 - 22 days ago
    originally posted on sony.com
    This 98-inch HD TV from Sony is the closest my home has come to a cinema, and I don't regret it. I marvel at the sound and picture.
    Did you find this review helpful?

    Brilliant picture quality

    5 out of 5 stars
    Tone01 - 23 days ago
    originally posted on sony.com
    Bought this week ago really pleased excellent picture quality
    Did you find this review helpful?

    Sony… just keeps on getting better

    5 out of 5 stars
    DJackson - 26 days ago
    originally posted on sony.com
    Having had a Sony TV for the last 10 years, I was aware of the excellent reliability and picture quality. With our old Sony now serving us well in the kitchen, I had decided to go for a larger screen for the lounge. I hadn’t counted on the improvement in picture and sound quality. My old Sony sound bar sounds so much better connected through the eARC audio connection. Picture is crisper and even more lifelike. Great work to those at Sony who have produced such an impressive TV.
    Did you find this review helpful?

    It's nice

    4 out of 5 stars
    Love my sony forever - 27 days ago
    originally posted on sony.com
    Some lag when opening apps...other than that no complaints! I am a Sonyphile
    1 reply from Sony North America Customer Support team - 26 days ago
    Hi Love my sony forever, Thank you for reaching out and sharing your experience with us! We appreciate your loyalty as a Sonyphile. To address the lag when opening apps on your TV, you can try the following troubleshooting steps: Unplug the TV power cord from the wall outlet, wait for two minutes and then, plug the power cord back in and turn on the TV. Ensure your TV has the latest software version by checking for updates. https://helpguide.sony.net/tv/kusltnr1/v1/en-003/08-01_02.html?hl=software Clear Cache and Data of the Lagging App: On the remote control, press the Home button. Go to Settings → Apps → See all apps. Select the lagging app (for instance, Netflix, YouTube) and choose Clear cache. If the issue persists, select Clear data for the app. If the problem persists after trying these steps, we recommend reaching out to our product support team via phone call at 239-245-6354 or chat through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US Hours of Operation: Monday - Friday 9:00 am - 9:00 pm ET Saturday - Sunday 10:00 am - 8:00 pm ET. Best regards, - Stephanie
    Did you find this review helpful?

    Great tv

    5 out of 5 stars
    Rstang42 - 1 month ago
    originally posted on sony.com
    It needs a longer power cord… like 6 feet… the cord now, barely reaches the power outlet
    1 reply from Sony North America Costumer Support team - 1 month ago
    Hi Rstang42, thank you for these 5 stars! We're glad the X90L TV gained this good score, and we appreciate you've taken the time to let us know the power chord supplied should be longer to fit better, we will take the feedback for future products. Thank you for choosing Sony! -Jenn
    Did you find this review helpful?

    Nice TV

    4 out of 5 stars
    Jolaker - 1 month ago
    originally posted on sony.com
    Everything works great excellent pictures and sounds
    1 reply from Sony North America Customer Support team - 1 month ago
    Hi Jolaker, Thanks for the positive feedback! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
    Did you find this review helpful?

    Good Quality

    5 out of 5 stars
    Sam George - 2 months ago
    originally posted on sony.com
    I brought this TV 2 weeks ago….. I already have another sony tv in KD series which i brought in 2023; working with no issues… i brought this one for viewing in my bedroom…. Fullarray LED is superb, as all the details are crystal clear, and audio quality is also better with this TV, even I am not using any extra sound bar. Highly recommended product who is looking for a better TV experience with an affordable price range
    Did you find this review helpful?

    Great picture and it’s not OLED!

    5 out of 5 stars
    Davidw1483785 - 2 months ago
    originally posted on sony.com
    I was worried that in the world of OLED this full array LCD would not be good. I looked at reviews and they said it was good, I went for it and am not disappointed! It’s better than a mini LED tv I have by far, UHD content is crisp with good blacks.
    Did you find this review helpful?

    Excellent features

    5 out of 5 stars
    Buckaroo56 - 2 months ago
    originally posted on sony.com
    We were looking for a new tv after our old lG tv died and we decided on this Sony tv. It is so much better with a fantastis picture and 120hz support for PS5 gaming. We are so happy with our purchase.
    Did you find this review helpful?

    nice tv

    5 out of 5 stars
    bombom - 2 months ago
    originally posted on sony.com
    Good color reproduction (very natural)..sharp pictures even the. Video is not in native resolution ...sound quality is quite good even without sound bar
    Did you find this review helpful?

    Best TV I've Ever Owned

    5 out of 5 stars
    dk5150 - 2 months ago
    originally posted on sony.com
    I love this TV. It's the best TV that I have ever owned. The picture, sound, gameplay on it is truly amazing.
    1 reply from Sony North America Customer Support team - 2 months ago
    Hi dk5150, Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony! -Ralph
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    Arthur D - 2 months ago
    originally posted on sony.com
    So far I am enjoying my new Sony Smart TV. I had a bad experience with my last TV which lasted only 2 years and the screen went black. Warranty was for only 2 years
    1 reply from Sony North America Customer Support team - 2 months ago
    Hi Arthur, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl
    Did you find this review helpful?

    The brightest and clearest screen I hv ever owned!

    5 out of 5 stars
    davep23 - 2 months ago
    originally posted on sony.com
    This Sonty is the brightest and clearest screen I hv ever owned! I replaced my old Sony (5 year old) and i really liked that tv too. THis however is leaps and bounds better!! I have the 55 and my only grip is I wished I had bought a bigger screen!!
    Did you find this review helpful?

    Beyond Happy

    5 out of 5 stars
    Brad92 - 2 months ago
    originally posted on sony.com
    First Sony TV in my life. Definitely kicks the other brand's butts!
    1 reply from Sony North America Customer Support team - 2 months ago
    Hello Brad92, Fabulous! Thank you so much for your fantastic review! We're thrilled to hear that you're loving your new Sony KD-55X77L. It's great to know that it's exceeding your expectations and standing out from the competition. Enjoy your viewing experience and thanks for choosing Sony! - Romeo
    Did you find this review helpful?

    Great tv - but not for a darkened home cinema

    3 out of 5 stars
    Tomsky1 - 2 months ago
    originally posted on sony.com
    The picture and processing quality of this 98 inch Sony is excellent and is great when viewing standard 16.9 aspect tv. Unfortunately the same can't be said for viewing wide aspect movies in a dark room. I have tried a multitude of settings but the black bars are always noticeable top and bottom of the screen. Never black, always grey and often suffering from excessive blooming which to me spoils the home cinema experience. I have raised this issue direct with Sony support and their response is that this is just a limitation of LED technology.
    1 reply from Sony support team team - 2 months ago
    Hi, Thank you for your feedback. We are sorry to hear that you cannot get the wide mode activated on your XR-98X90L. Yet, we're glad that you're happy with the picture quality of the TV. In an attempt to help you fix the wide mode issue, you can refer to this article: https://cutt.ly/zrex5hzz Also, you can try these troubleshooting steps: - Disconnect all the external devices from the TV. - Unplug the TV from the mains for 2 minutes. - Make sure that the TV is running the latest software update: https://cutt.ly/mrecqScY. If the issue remains, you can perform a factory reset for the TV: https://cutt.ly/FrecwujW If you need further assistance, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK
    Did you find this review helpful?

    Great picture quality and smart features

    5 out of 5 stars
    Krystophe - 2 months ago
    originally posted on sony.com
    Bought the XL90 for my living room and it created an amazing theater like feel.
    1 reply from Sony.com team - 2 months ago
    Hi Krystophe, Thank you for sharing your wonderful experience with us! We're thrilled to hear that your Sony BRAVIA XR X90L TV complements the aesthetics of your home and provides you with a cinematic viewing experience. Thank you for choosing Sony, and enjoy you're BRAVIA experience to the fullest! -Maria
    Did you find this review helpful?

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