$28.99 when purchased online
Target Online store #3991
About this item
Highlights
- Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee
- Complete soy nutrition for babies from birth to 12 months
- Vitamin E, Lutein and DHA, iron, 100 percent soy protein
- Lactose-free and gluten free
- SNAP eligible with SNAP participation; in store only
Description
Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee. If sensitivity to lactose may be causing fussiness and gas for your precious little one, consider whether Up&Up Soy Baby Formula Powder with Iron could be an option. Lactose-free Up&Up Soy Baby Formula provides complete nutrition for babies 0-12 months old, but with none of the lactose in milk-based formulas that may contribute to baby's discomfort. With DHA, Lutein and Vitamin E to help support brain, eye and growth, plus prebiotics to help support immunity.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Total Fat 5.46g
Total Carbohydrate 10.4g
Water 133g
Omega-6 (linoleic acid LA) 860mg
Biotin 4.7mcg
Vitamin C 9mg
Choline 24mg
Inositol 5mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 1.5iu
Vitamin K 11mcg
Thiamin 63mcg
Riboflavin 95mcg
Vitamin B6 63mcg
Vitamin B12 0.47mcg
Niacin 1400mcg
Folic Acid 16mcg
Calcium 110mg
Phosphorus 79mg
Magnesium 7.9mg
Iron 1.9mg
Zinc 0.79mg
Manganese 25mcg
Copper 79mcg
Iodine 16mcg
Selenium 2mcg
Sodium 46mg
Potassium 110mg
Pantothenic Acid 780mcg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup, soy protein isolate, palm olein, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, schizochytrium sp. oil**, lutein, fructooligosaccharide, calcium phosphate, potassium citrate, potassium chloride, magnesium chloride, sodium citrate, ascorbic acid, choline bitartrate, l-methionine, taurine, ascorbyl palmitate, ferrous sulfate, inositol, mixed tocopherol concentrate, zinc sulfate, vitamin e (di-alpha tocopheryl acetate), l-carnitine, niacinamide, calcium pantothenate, cupric sulfate, thiamine hydrochloride, vitamin a palmitate, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, potassium hydroxide, vitamin k (phytonadione), biotin, sodium selenite, beta-carotene, vitamin d (cholecalciferol), cyanocobalamin, monoglycerides, soy lecithin, tribasic calcium phosphate, calcium carbonate, manganese sulfate, potassium bicarbonate. * a source of arachidonic acid (ara) ** a source of docosahexaenoic acid (dha)
Allergens & Warnings:
Contains Bioengineered Food Ingredients, WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR. DO NOT FREEZE. Avoid any extreme temperatures. USE BY DATE ON BOTTOM OF CAN., CONTAINS SOY.Contains: Soy
Base Ingredient: Soy
Baby Formula Focus: Brain Development, Growth Support, Eye Development
Features: Soy-Based, Added Prebiotics
Dietary Needs: Gluten-Free, Kosher
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 36 Ounces
Beverage container material: Paper or Cardboard
TCIN: 15118125
UPC: 683744962607
Item Number (DPCI): 007-09-0157
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.75 inches length x 5.3 inches width x 5.3 inches height
Estimated ship weight: 2.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: I can't seem to find this formula anywhere. Was there a recall? Where can I look to find this information? thank you
submitted by Julie - 2 years ago
A: I am to. I also asked n didn't get an answer.
submitted byNana - 2 years agoA: Hi Julie, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. There is not a recall for the formula. Due to high demand this formula may be out of stock.
submitted bythe Supplier - 2 years agoBrand expertA: All I can find on the Target website is that Enfamil Plant Based (certain types/batches) was recalled. I am wondering if people who usually use the recalled Enfamil are now buying out the Target one.
submitted byKA - 2 years agoA: I was wondering why all of a sudden this product is not available and has been out for weeks! Discouraging to have to change when baby has been on this since pretty much birth. Hope it comes back soon
submitted byCS - 2 years ago
Q: was this formula discontiuned?
submitted by annan - 2 years ago
A: Hello annan - Thanks for reaching out. This formula is currently out-of-stock. Our merchandising team is working diligently to get more flowing online and in store. Please continue to keep checking Target.com occasionally for any updates and availability. Be well, stay safe and have a great day. - Matt
submitted byM - 2 years agoTarget staff supportA: Hi annan, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This product has not been discontinued but may be out of stock due to high demand.
submitted bythe Supplier - 2 years agoBrand expert
Q: Would this formula be suitable for a baby with a cows milk allergy?
submitted by Travis - 2 years ago
A: Thank you for asking. Yes, this has none of the lactose in milk-based formulas that may contribute to baby's discomfort. I hope this is helpful!
submitted byTandia - 2 years agoTarget staff supportA: Hi Travis, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This is a lactose free formula, we would always suggest speaking with the child’s healthcare provider to make sure this is the best option for your little one.
submitted bythe Supplier - 2 years agoBrand expert
Q: Does this formula help anyone’s baby from spitting up??
submitted by Kristen - 7 years ago
A: I’ve tried probably 15 different formulas including all the name brand soy versions and this is the only kind that my son doesn’t get really sick from. Still has spit up but no more exorcism vomiting sessions.
submitted byChristy PB - 5 years agoA: Hi, Kristen.Thank you for your question about Up & Up Soy formula. This formula is recommended for fussiness and gas, rather than spit up for babies with a sensitivity for lactose. If you are looking for a formula that is specifically to help with spit up, we'd recommend contacting your child's pediatrician. If you would like additional information, please let us know and we would be happy to further assist you.
submitted bythe Supplier - 7 years agoBrand expert
Q: Is this 100% Vegan?
submitted by Vegan4Life - 2 years ago
A: Hi Vegan4Life, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. The formula is not vegan.
submitted bythe Supplier - 2 years agoBrand expert
Q: Would this formula be similar to Gerber infant Soy? Has anyone switched due to the price?
submitted by Lauren - 4 years ago
A: Hi Lauren, Hi, thank you for your question about Infant Formula Soy with Iron Powder - 36oz - up & up™. This product is comparable to Similac and Enfamil branded Soy formula. I'd suggest comparing Up&Up labeling with that of Gerber, and speaking with your infant's physician to determine if this would be a compatible product for your little one.
submitted bythe Supplier - 4 years agoBrand expert
Q: Is this made with non-gmo soy?
submitted by Emily - 4 years ago
A: Hi, thank you for your question about Infant Formula Soy with Iron Powder - 36oz - up & up™. It is not non-GMO and does contain ingredients derived from GMO sources.
submitted bythe Supplier - 4 years agoBrand expert
Q: Is this product milk and lactose free?
submitted by Kaitlyn Tash - 5 years ago
A: Hi, thank you for your question about the Up & Up Soy formula. The formula does not contain milk or lactose. If you would like additional information, please let us know and we would be happy to further assist you.
submitted bythe Supplier - 5 years agoBrand expert
Q: Is this formula milk and lactose free?
submitted by Kaitlyn Tash - 5 years ago
A: Thank you for the opportunity to address your question. This product is both milk and lactose free. Please contact us if you have any further questions.
submitted bythe Supplier - 5 years agoBrand expert
Q: I am thinking about buying 6 cans at once for the convenience factor. How long can it be kept un-opened before it goes bad?
submitted by OmaDeb - 7 years ago
A: Hi, thank you for your question about the soy formula. This product is considered viable until the expiration date if stored at room temperature unopened. Should you have any additional questions feel free to contact us back.
submitted bythe Supplier - 7 years agoBrand expert
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Summary of reviews
This soy formula has garnered mixed feedback from guests, with many praising its affordability and effectiveness for babies with lactose intolerance or milk allergies. While some guests report positive outcomes such as reduced fussiness and improved digestion, others have experienced issues with smell, mixing, and constipation. Overall, it offers a budget-friendly alternative to name brands, making it a viable option for families seeking soy-based solutions for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 700 reviews
easy on tummy: 4.14 out of 5
easy to prepare: 4.49 out of 5
quality: 4.15 out of 5
value: 4.47 out of 5
80% would recommend
250 recommendations
Easy on sensitive tummies
5 out of 5 stars
Thumbs up graphic, would recommend
Tsailboat - 2 days ago, Verified purchaser
I used this formula for both my children. My daughter, now 5. When I had my second baby it was a no brainer. Good quality, great value, easy on sensitive tummies.
Awesome Plant based alternative !
4 out of 5 stars
Thumbs up graphic, would recommend
Flattering - 9 days ago, Verified purchaser
I've spent my fair share of money on plant based formulas ($ 50.00 per container to be exact). But this formula is not only affordable, but easy on the little ones tummy. My two youngest children would constantly spit up other formulas $$$$$$$ costing us hundreds per month. We found this brand in 2024 when I had to substitute due to my decreased milk production 😩. After trying several price plant based formulas this one was the winner. I would recommend.
Bring it back
5 out of 5 stars
Thumbs up graphic, would recommend
Casey - 12 days ago, Verified purchaser
We have loved this formula due to the fact that all of our babies eat it without stomach issues. The cost is also a plus. Negative is I now can’t find it anywhere and we are having to find another brand when our baby has been on it for 5 months. Would love it if you brought it back to stores.
tostadas
3 out of 5 stars
Thumbs up graphic, would recommend
Anikan - 1 month ago, Verified purchaser
i was able give this a non-dairy solution for her formula, is was easy on her stomach. I tasted it myself is not over salted or heavy in the water.
just like brand name formulas but cheaper!!
5 out of 5 stars
Thumbs up graphic, would recommend
noela - 2 months ago, Verified purchaser
we used to use only similac soy for our babies, but it can be costly. we tried this formula when similac was hard to find and its exactly the same as similac soy - and CHEAPER. now its our go to and for our third baby we can’t wait to use this again!
can be clumpy
4 out of 5 stars
Thumbs up graphic, would recommend
alaynaj123 - 4 months ago, Verified purchaser
affordable soy formula. we only used this one so i can’t compare it to other brands. my daughter drank it just fine. it can be clumpy tho, i suggest mixing with warm water.
Rash & Constipation
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 4 months ago, Verified purchaser
My son suffers with colic & we’ve tried plenty of Similac formulas (4 total). The Similac Soy fixed all colic symptoms within 24 hours. I decided to try this formula because I figured this formula can’t be too different from Similac’s Soy & I was totally WRONG. After two days on this formula, my son broke out with a bad rash all on his stomach, down to his private area. During this he also had constipation & his stools were coming out firmer. Totally disappointed as I love Target’s Up & Up brand.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with Up & Up Soy Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1995571. We look forward to addressing your concerns and hearing from you!
Five stars
5 out of 5 stars
Thumbs up graphic, would recommend
Dj - 4 months ago, Verified purchaser
My baby loves this formula just as much as the name brand. Remember that all baby formulas sold in the US need to meet strict regulations, so there’s no harm in buying generic. It’s so much more affordable for regular folks.
Great generic option instead of name brand
5 out of 5 stars
Thumbs up graphic, would recommend
Chels - 4 months ago, Verified purchaser
We used this formular from about month 2 until she was off formula. It worked great for us. Our daughter couldn't tolerate milk protein in formula so we had to find a soy option. I live in a rural area and our shopping options are limited. I was able to rely on the quick shipping of this formula which made it super convenient.
Love the value!
5 out of 5 stars
Thumbs up graphic, would recommend
batgirl2395 - 5 months ago, Verified purchaser
This formula was amazing for my infant! She is off of it now, but we loved the value. She did have a minimal reaction with constipation at first, but once she got used to it, everything was back to normal!
AWFUL! STINKS! SKIN IRRITATIONS!
1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
This is awful. It smells TERRIBLE and has caused skin irritation. Don’t waste your money. This is NOT it.
Worst Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
AB - 5 months ago, Verified purchaser
I do not recommend this formula. My son was constipated for 3 days and had to reach out to his pediatrician.
So many other better choices if your baby cant tolerate lactose.
1 out of 5 stars
Thumbs down graphic, would not recommend
Cortezlil - 5 months ago, Verified purchaser
Smells like vomit and is very foamy. I also had concerns after reading up on the nutritional and hormonal concerns over soy formula. Use at your own risk.
Bad smell
1 out of 5 stars
Thumbs down graphic, would not recommend
R Cam - 7 months ago, Verified purchaser
I used this formula for my 2020 and 2022 babies, never had an issue. I just had my third and put her on it. I noticed my bottles smelled weird when I washed them, thought maybe I wasn't getting them clean, but after cleaning and drying they smelled fine. Decided it might be the formula and smelled the open can, it smells disgusting. I opened a second can thinking it was bad, but the second can smelled just as bad. Switched to a different brand immediately, baby is much happier after only a day off the stinky formula.
Gross smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Momma1 - 8 months ago
This formula smells like wet dog, and my son puked up almost the entire bottle of this formula and when he puked it up it smelled so horrendous that I had to change his clothes give him a bath, and I could not get the smell out of him. he spit up on me, I couldn’t get the smell out of me either. do not recommend and my son has had a lot of issues with all other formulas, that’s what made me wanna try soy formula because maybe he has allergy but not this one!!! Gross. Oh and it didn’t mix with the water it was chunky…….
Lactose intolerance
5 out of 5 stars
Thumbs up graphic, would recommend
Mommy of 7 - 10 months ago, Verified purchaser
My baby has a milk intolerance. At 4 weeks old she had a hard belly was constipated, gassy, rashes and fussy. We tried gentle formulas before soy. Once we used this soy formula she was much better within 48 hours. Rash disappeared, she had multiple poops, gas decreased and she even was able to sleep through the night. This is a great lactose free option that’s affordable.
Good for dairy intolerance.
5 out of 5 stars
Thumbs up graphic, would recommend
Heather - 10 months ago, Verified purchaser
Used this when my son seemed to be having poor tolerance for dairy. Decreased gas and fussiness but also contributed to constipation. Good value for the amount you get!
BUYER BEWARE! DO NOT BUY!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Angry Mom - 11 months ago
BUYER BEWARE!!!!! We bought this because the big can of the Similac Soy was out. BIG MISTAKE! It has a REALLY BAD smell and made my baby cry all night due to stomach issues! This is a repeated issue. We last had this formula when he was younger in late 2023 and had the same issues! This formula needs to be reevaluated or something because you have SO MANY people having the same potentially dangerous issues!
Massive Constipation
1 out of 5 stars
Thumbs down graphic, would not recommend
Gave son terrible rash - 11 months ago, Verified purchaser
This constipated, my baby like no other. He was constipated for a number of days, and was straining several times a day to pass his bowel movements. I ended up having to try another milk based formula with hydrolyzed proteins, in addition to giving my baby, prune juice and water, which took a while to work. I do not recommend.
Sensitive tummies
5 out of 5 stars
Thumbs up graphic, would recommend
DD - 1 year ago, Verified purchaser
Baby needs soy formula and this one has the same ingredients as the one at Fairview that we used..and this is one of the best priced one.