Strategic Reputation Management - by Amanda Coleman

About the Book

Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.

Book Synopsis

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.

Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.

Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

Review Quotes

"Amanda Coleman says that she's 'often wrestled with the concept of reputation management'. Me too. How can we claim to manage something that's controlled by others rather than by us? How should it be measured? Is reputation the same as trust? And what's the connection between reputation, relationships and issues management in the practice we call public relations? So this is a topic ready for review, and Coleman is a wise, informed and sensible guide to this contested terrain. This is a thoughtful and useful contribution to the literature on this subject."-- "Richard Bailey Hon FCIPR, public relations editor and former university lecturer"

"Amanda's practical guide to reputation management is characterised by its experience-based approach. It covers important topics such as inclusiveness, cultural intelligence and ethical challenges that are often overlooked in other texts. Essential reading for communications professionals."-- "Philippe Borremans, Risk, Crisis and Emergency Communication Consultant."

"Bringing your PR team into the decision-making process when a crisis has already emerged is a losing move and often ends up with reputation-washing. This book sets out a much better alternative, providing a framework for how PR professionals can help their clients work constructively on their reputation when there is yet no sign of trouble. Much has changed in the dynamics of how modern reputations are built up and broken down, and Amanda Coleman provides a fresh and experienced view on the approaches that will work in our uncertain times."-- "Alastair McCapra, Chief Executive, Chartered Institute of Public Relations"

"Good books on reputation management are rare and this is one of them. Amanda mixes practical advice, case studies, academic research and decision-making frameworks to help practitioners make the right choices about reputation management. It's great to see a chapter dedicated to ethics and its relationship to managing reputations over the long term."-- "Ben Verinder, Managing Director, Chalkstream and AI & reputation leadership trainer"

"Packed full of wisdom and the latest thinking, this book helps communicators bring reputation management into the heart of any business. Amanda's insightful advice and experience creates a practical guide, which I recommend you keep close."-- "Rachel Miller, Founder, All Things IC and author of Internal Communication Strategy"

"This is a welcome book about the contemporary role of reputation management within organisations and wider society. Amanda Coleman argues that reputation is earned through behaviour and rejects the notion that reputation can be manipulated through media or public relations practice. It is the responsibility of every aspect of an organisation, supported by ethical and expert corporate communications or public relations practice, to build trust with stakeholders through relationship management. It's a practical book that firmly makes the case that organisations must operate transparently and within cultural and societal norms to build reputation."-- "Stephen Waddington, Director, Wadds Inc. and PhD researcher, Leeds Business School"

"You can build a reputation for 20 years and destroy it for 20 seconds... This simple truth valid for the era of social media is the thin message which goes slowly through this wonderful book and is a lesson to learn. The book is very well structured and the story is old in a business language which all speak these days. Simply - it is a must to be on your desk in the office."-- "Maxim Behar, CEO & Chairman of the Board, M3 Communications Group, Inc."

About the Author

Amanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.