Strong - by Anna Glynn (Paperback)

About the Book

STRONG explores the intersection of sales leadership research and positive psychology, identifying key principles to amplify impact, achieve greater results and thrive.

Book Synopsis

How do sales leaders succeed in today's world?

It's becoming harder to be a successful sales leader. You must attract and retain top performers and motivate and engage your teams to deliver, if not exceed, their goals in a tough market. After all, company success rests on your team's ability to achieve their KPIs. As a sales leader, you have more impact on your people than any other factor, which adds to the pressure.

STRONG explores the intersection of sales leadership research and positive psychology, identifying key principles to amplify impact, achieve greater results and thrive. Evidence-based lessons are interwoven with stories, examples and actionable insights. All of which offers a fresh perspective that supports sales leaders and their teams to:

- attract and retain the best sales talent

- handle pressure and challenging environments

- achieve long-term sustainable performance.

Review Quotes

'Simplicity is the real power of STRONG. Whilst many of the concepts within the book are not new, Anna has presented them in a simple yet meaningful way for anyone involved in sales (which is technically everyone!). With its foundations in positive psychology, this book provides readers with strategies to increase their team's engagement, performance and productivity and enhance their own careers.'

-Sam Tremethick, Chief Retail and Partnerships Officer, AIA Australia

'Anna says, "Sales leaders, your role is to support your people, help them grow and develop, and trust them to achieve what's expected. You motivate, inspire, guide and coach them to be their best." She's right.

This outstanding book provides a recipe for leadership success described through stories that resonate, practical examples and easy-to-follow guidelines. STRONG is more than an acronym: Strengths, Trust and Psychological Safety, Resilience, Optimism, Networks, and Goals and Purpose are all key elements of success in building an environment where everyone thrives and sales success follows. STRONG is an essential read for all leaders, particularly those leading sales teams.'

-Ron Hooton, CEO, Vision Australia

'STRONG is a must-read for every sales leader looking to improve team performance and create a thriving, high-performing workplace culture. Anna's storytelling, supported by evidence-based strategies, is refreshingly easy to absorb and keeps us craving the next chapter. The STRONG principles combine the key attributes that sales leaders and teams can adopt to improve results significantly. I highly recommend this book to all sales leaders wanting to shift the performance dial in the right direction!'

-Rob Joyes, State Chief Executive-Victoria, Colliers International

'Leadership can be hard, but leading an underperforming sales team is one of the toughest gigs to find yourself in. Is it you, your team, or your organisation that needs to change, and how? STRONG is full of hacks on where to look for answers and practical tips to flip you from struggling to thriving. Anna has beautifully woven many of today's most prominent concepts and theories from the genres of leadership and peak performance, saving you valuable time so that you can immediately start becoming a stronger sales leader.'

-Brad Fox, Managing Director, SmartBrave Consulting

'As a sales book, STRONG is a completely different read. Rather than focusing on skill, process and productivity, it gets you thinking about how the whole team performs and how your ability as a leader can directly affect your team's success. Focusing on leadership rather than the team, leaves us wanting to know more and to learn how to create and keep successful sales teams. STRONG over SWOT - find the positive and focus on the strengths.'

-David Colman, Director, PRD

'An intelligent yet simplified mix of experience, research, science and collective wisdom synthesised in the cleverly chosen acronym STRONG. This framework supports sales leaders to identify areas of focus and attention, and to rise to new levels of engagement, accomplishment and repeatable success, or as the book describes - to thrive. Even successful leaders can use the concepts described and address the challenges captured within the stories. I found myself motivated by the ideas.'

-Peter Gommers, Senior Leader, Financial Services