Survey Methodology - (Wiley Survey Methodology) 2nd Edition (Paperback)

Book Synopsis

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
--Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
--Public Opinion Quarterly

". . . it should find an audience everywhere surveys are being conducted."
--Technometrics

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

• Updated explanations of sampling frame issues for mobile telephone and web surveys

• New scientific insight on the relationship between nonresponse rates and nonresponse errors

• Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues

• The latest research findings on effective questionnaire development techniques

• The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design

• An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

From the Back Cover

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
--Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
--Public Opinion Quarterly

". . . it should find an audience everywhere surveys are being conducted."
--Technometrics

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

• Updated explanations of sampling frame issues for mobile telephone and web surveys
  
• New scientific insight on the relationship between nonresponse rates and nonresponse errors
  
• Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues
  
• The latest research findings on effective questionnaire development techniques
  
• The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
  
• An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

About the Author

FLOYD J. FOWLER, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston.

MICK P. COUPER, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

JAMES M. LEPKOWSKI, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology.

ELEANOR SINGER, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center.

ROGER TOURANGEAU, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.