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The 22 Immutable Laws of Branding - by Al Ries & Laura Ries (Paperback)

The 22 Immutable Laws of Branding - by  Al Ries & Laura Ries (Paperback) - 1 of 1
$10.99 sale price when purchased online
$19.99 list price
Target Online store #3991

About this item

Highlights

  • This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
  • Author(s): Al Ries & Laura Ries
  • 272 Pages
  • Business + Money Management, Advertising & Promotion

Description



About the Book



Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.



Book Synopsis



This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.



Review Quotes




"Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises

"Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

"Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix

"Provides a worthwhile addition to the branding library. This book's worth buying." -- --Atlanta Business Chronicle

"If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999


Dimensions (Overall): 9.1 Inches (H) x 7.4 Inches (W) x .7 Inches (D)
Weight: .82 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Advertising & Promotion
Publisher: Harper Business
Format: Paperback
Author: Al Ries & Laura Ries
Language: English
Street Date: September 17, 2002
TCIN: 54267782
UPC: 9780060007737
Item Number (DPCI): 248-41-5983
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.7 inches length x 7.4 inches width x 9.1 inches height
Estimated ship weight: 0.82 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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