The Art and Business of Teaching Yoga (Revised) - by Amy Ippoliti & Taro Smith (Paperback)

About the Book

"The definitive guide to flourishing as a yoga instructor, expanded and updated with guidance on how to adapt to the post-pandemic teaching landscape. ... Written for yoga teachers in all stages of their career, from newly certified beginners to experienced professionals looking to expand their businesses"--

Book Synopsis

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers' repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you:

- plan dynamic classes, including engaging digital content
- build a loyal student base and become more financially stable
- optimize your own practice
- maintain a marketing plan and develop a unique brand
- teach yoga to facilitate ease and inspire creative action in a troubled world

Review Quotes

"The Art and Business of Teaching Yoga (revised) is a powerful blueprint for self-care, personal practice, and innovative ideas for yoga teachers. Enlightening and educational, this book provides suggestions for post-pandemic yoga, including marketing tips and advice on using social media effectively. This book will help yoga teachers bring the magic of yoga to the fore!"
-- Maya Breuer, yoga teacher (E-RYT 500)

"This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way. You won't find any false promises in The Art and Business of Teaching Yoga, and you will realize that, like any other business, teaching yoga takes work, discipline, and diligence. I thought I would never be interested in a 'business' book, but I picked up this book and couldn't put it down. It is a great read from start to finish."
-- Colleen Saidman Yee, author of Yoga for Life

"Making a living as a yoga teacher requires entrepreneurial vision and business insight. In addition to helping teachers become more skillful with their craft, The Art and Business of Teaching Yoga demystifies the business and marketing landscape of being a yoga professional -- subjects that nearly every yoga professional can use more support with. This book will now be required reading for all my teacher training programs!"
-- Jason Crandell, master yoga teacher trainer

"Amy and Taro are here to help you grow your teaching with care and poise. With guidance on everything from choosing your teaching medium, building content, and creating compelling sequences to prioritizing your personal practice, this book walks you through the shift from in-person to virtual teaching and beyond."
-- Elena Brower, bestselling author of Practice You and Softening Time

"The modern transformation of yoga over the past fifty years has caused us to rethink its definition, purpose, and meaning. Amy Ippoliti and Taro Smith provide indispensable guidance for any student, teacher, or businessperson who aims to understand yoga then and now. Their hard-won experience, integrity, and insight are applied to yoga's complex history, theory, and practice. Both accurate and accessible, this is the book to read if you want to teach yoga in the modern world of business -- and understand how business is yet another kind of yoga."
-- Dr. Douglas R. Brooks, professor of religion, University of Rochester, Rochester, New York

"This comprehensive guide empowers yoga enthusiasts with essential insights and strategies for a fulfilling journey in the world of yoga instruction. May the words on these pages inspire you to embark on or continue your journey as a beacon of light, illuminating minds and nurturing spirits along the way."
-- Koya Webb, author of Let Your Fears Make You Fierce and founder of Get Loved Up yoga school

"This comprehensive book is an essential resource for any yoga teacher who is ready to take their teaching game and business acumen to the next level. Whether you're brand new to teaching or a seasoned veteran, you will learn how to ensure you are working wisely, efficiently, and effectively in growing your life and career!"
-- Hawah Kasat, founder of One Common Unity

"The Art of Business and Teaching Yoga (revised) is an essential guide to crafting a teaching practice that is authentic and of service to both the times and your students. This labor of love is transformational and practical, covering the full spectrum of everything you need to know to be a successful teacher technically, financially, and spiritually."
-- Reggie Hubbard, activist, strategist, and chief serving officer of Active Peace Yoga

"Amy Ippoliti and Taro Smith are the ultimate power duo when it comes to combining the worlds of yoga, teaching, and business. I'm so happy to have their voice encouraging teachers to expand intelligently and thoughtfully."
-- Kathryn Budig, author of Aim True and The Women's Health Big Book of Yoga

"Amy Ippoliti's teaching style has had a profound impact on my home yoga practice, and I'm excited to see how this text transforms my yoga teaching practice!"
-- Jessamyn Stanley, international yoga teacher and author of Every Body Yoga and Yoke

"Amy Ippoliti and Taro Smith are expertly qualified to enlighten aspiring and experienced yoga teachers on how to thrive as a teacher, while ensuring that they honor their life outside of the profession. Get ready to make your mark; The Art and Business of Teaching Yoga is the comprehensive, nuts-and-bolts guide for a sustainable, successful, and fulfilling yoga teaching career."
-- Rod Stryker, author of The Four Desires and founder of ParaYoga

About the Author

Amy Ippoliti is a pioneer of advanced yoga education who has written for numerous publications. She teaches online for Yoga International and has taught at Omega Institute, Esalen, Kripalu, and the Telluride Yoga Festival.

Taro Smith, PhD, is a health and wellness entrepreneur who has directed digital yoga and meditation content strategy for Yoga International, Gaia, Glo, and other platforms.

Together, Ippoliti and Smith cofounded Vesselify, an online resource for yoga professionals. They live in Boulder, Colorado.

AmyIppoliti.com
Vesselify.com