The Attitude Equation - by Mark Schulman & Jim Samuels (Paperback)

Book Synopsis

Through interviews with some of today's world-class performers, you will learn to immediately apply a formula to empower your attitude and alter the outcomes of your life.

Attitude is at the heart of all human behavior and interaction, which has a significant bearing on positive outcomes. Attitude is fundamental to perception and one's responses to the world. Attitudinal improvement is the single best investment you can make in life because of its direct impact on future outcomes. In The Attitude Equation, you'll hear from some of the most successful people today, outlining the roadmap others can take toward personal and professional success.

"Attitude is one of the most powerful forces affecting human behavior and outcomes. By defining such a simple formula--Attitude x Behavior = Consequence--Dr. Jim Samuels and Mark Schulman have created a simple blueprint to allow you to drive desirable outcomes in your life. And if you reverse engineer the formula by deciding on the consequences you want to achieve, then you can more clearly see the behavior that would create those consequences and the attitude(s) you would need to generate the appropriate behavior. You get thirty-nine interviews with some of the great thinkers on the planet, giving examples of their experiences supporting this formula. This book is a declaration of the absolute power of attitude!" --Josh Linkner, 5x tech entrepreneur, New York Times bestselling author, venture capital investor, jazz musician

The Attitude Equation is an indispensable collection of conversations with leaders in a variety of fields, from bestselling authors to musicians, to actors and directors, that are as entertaining as they are enlightening, shedding light on the key adjustments to attitude that led them to be successful. Featuring Judd Apatow, Grant Cardone, Martina Navratilova, Matt Sorum, Bonnie St. John, Howie Mandel, and many more.

"The Attitude Equation is a practical guide for getting us closer to peak performance with each passing day." --Jared Kleinert, TED speaker, award-winning author, and USA Today's "Most Connected Millennial"

About the Author

Mark Schulman is a monster drummer who's toured the world with some of the greatest rock and pop performers--before crowds as big as 225,000. He's toured with P!NK, Billy Idol, Cher, Stevie Nicks, Foreigner, Simple Minds, and many more over his thirty-two-year touring career. He leveraged his experience and knowledge into a career as a world-class keynote speaker with his corporate clients including American Express, Microsoft, IBM, DELL, Cisco, Aveda, Kaiser, NCAA, SAP, and more. To date, Mark has performed over two thousand keynotes and one thousand music clinics--that's over one billion people throughout his career! Mark's first book, Conquering Life's Stage Fright, inspired thousands to transform fear and trepidation into confidence.

Jim Samuels holds a PhD in Psychology from Greenwich University. He began helping others improve their memories as a teenager in 1962. He has spent the succeeding years developing and refining his applied philosophical approach to human development. His development of the SORTing(TM) methodology in 1975 introduced a robust set of techniques that individuals can use to release lifetimes of unresolved stress while greatly increasing their understanding and self-awareness.

Soon after, he turned his attention to the world of business, integrating memory training with a strategic approach to planning and business management. In 1997, he earned the rank of Grandmaster of Martial Arts Philosophy and trained numerous regional, national, and world champions--including Andrew Gainer, a three-time world champion in full-contact freestyle competition.

For the last twenty years he has been consulting for Laguna Components in California, which is a prime contractor for JPL/NASA that has provided electronic components for numerous JPL/NASA projects, including the recent Mars orbiter, lander Perseverance, and helicopter Ingenuity. Currently, they are working on the Europa project.