The Connectors P - by Maribeth Kuzmeski (Paperback)

Book Synopsis

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.

Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better--but don't spend time working on the underlying skills. This book explains how to develop better, more profitable connections--as illustrated proven by some of the world's most successful professionals. Even if you're not a "people person," you can dramatically grow your business or your career through a few simple approaches to relationship-building.

The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:

• Stop networking and start truly connecting
• Create an avalanche of referrals and an army of happy customers
• Become a "connector," even if you've never been a "people person"
• Find your social IQ--and improve it
• Put relationship-building principles to work daily
• Focus on others and reap the rewards yourself
• Ask the right questions--and sell without selling
• Differentiate yourself through the impact you have on others

In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

From the Back Cover

PRAISE FOR THE CONNECTORS

"The Connectors is truly a book after my own heart! Across the world, BNI has been built on similar concepts. This great book takes an in-depth look at what it takes to create valuable business relationships. It's packed with advice that will help you improve your current relationships and create great new ones."--Dr. Ivan Misner, founder and chairman, BNI; New York Times bestselling author

"The Connectors helps readers put their best self forward to create strong, positive, profitable relationships. In a world where who you know and who knows you matters, Kuzmeski's great advice will help you lay the groundwork for building relationships that last."--Jon Gordon, author of the international bestseller The Energy Bus and Training Camp

"Ineffective connectors do not make great leaders. They do not make great entrepreneurs. They do not make great salespeople. And so on. In The Connectors, Kuzmeski presents her relationship-building formula and then chapter by chapter shows readers how to use their relationships and connections with others to take their business life to the next level. It's great advice from which we can all learn."--Quint Studer, CEO and founder of Studer Group(R); bestselling author of Results That Last and Hardwiring Excellence

About the Author

Maribeth Kuzmeski, MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers.