The Flower Farmers - by Debra Prinzing & Robin Avni (Hardcover)

Book Synopsis

Twenty-nine of today's most inspiring flower farmers present stories, how-to-cultivate expertise, and favorite new varieties in a lushly photographed guide to feed your every floral fantasy

Flower farmers are the Top Chefs of the gardening world, with dedicated social media channels and hundreds of thousands of avid fans who dream about the lifestyle and of having a lush cutting garden of their own. Today's gardeners follow celebrity growers to gather ideas and expert advice regarding planting techniques and the best varieties and seasonal plants to choose.

The Flower Farmers presents a curated group of favorite growers, from industry leaders to pioneering newcomers. Each grower shares their specialty knowledge and seasonal practices so that readers will be able to create a similar relationship with flowers and discover sustainable techniques for their own gardens.

Dedicated sidebars dig deeper, with information on everything from raising a unique cultivar to the best floral varieties for long-lasting arrangements. Gorgeous photography illustrates each farmer's profile, highlighting the beauty of their farms, floral passions, and the flowers themselves.

Includes an introduction by Christina Stembel of Farmgirl Flowers (@farmgirlflowers).

Review Quotes

"Hope. Flowers so frequently represent our much-needed belief in hope. Possibilities. The 29 hard-working and big-thinking flower farmers profiled in The Flower Farmers: Inspiration & Advice from Expert Growers by Slow Flowers founder, Debra Prinzing and her collaborator Robin Avni, offer readers a dazzling abundance of hope and possibilities for how flower farmers and their innovative businesses, large and small, new and long-established, in all corners of North America, are growing our world better environmentally and economically, socially and psychologically. From a great diversity of cultural and lived-experience backgrounds, The Flower Farmers offers us all more meaningful flowers and meaningful farms: more hope, possibility, connection, and substance - blueprints for the stuff 'that dreams [and our hopes for the future] are made of.'"-- "Jennifer Jewell, Creator & Host of Cultivating Place, award-winning public radio program and podcast"

"If you've ever dreamed of being a flower farmer, this joyful book will show you that dreams do come true. The Flower Farmers celebrates a rich tapestry of creative and inventive free spirits who have built their lives around the soil, the harvest, and their communities. It's a visual feast and a delightful dose of inspiration."-- "Amy Stewart, New York Times bestselling author of Flower Confidential and The Drunken Botanist"

"In my work as a floral designer and educator, I am always inspired to design with locally-grown flowers. And there's nothing more exciting than getting to know the farmers who grow the beautiful flowers, and to know their stories, too. In The Flower Farmers, I can dig deeper into those stories of floral entrepreneurs whose paths are familiar to my own personal discovery of a flower-filled life."-- "Kristen Griffith-VanderYacht, author of Flower Love and host of "The Big Flower Fight" on Netflix"

About the Author

Debra Prinzing is the author of 12 books and the founder and producer of SlowFlowers.com, the online directory of American and Canadian flower farms, florists, shops, and studios who supply domestic and local flowers. In 2015, she founded American Flowers Week, which occurs annually in late June. For the past seven years she has produced the annual Slow Flowers Summit, dubbed the TED Talk for floral professionals. Robin Avni is a creative director and experienced designer in the media and hightech industries. Her specialties include creative management of award-winning teams and content development. She has produced 18 floral and lifestyle books, including eight in collaboration with coauthor, Debra Prinzing, showcasing the floral lifestyle of creatives and entrepreneurs.