The Language of Sales - by Tom Hopkins & Andrew Eilers (Paperback)

Book Synopsis

"Don't be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional."-Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar

Have you ever wondered why it's so easy to talk with some people and not with others? It's simple-you speak the same language! This doesn't mean that you both speak English or have a similar dialect. It means that you connect with them on some level.

In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.

Learn to:

• Make the most of communication with the proper vocabulary
• Improve relationships through the written word
• Read (and speak) between the lines with body language skills
• Use the language of sales to overcome objections and close more sales
• Self-motivate with powerful internal communication.

If you're dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

Review Quotes

"Don't be fooled by the title--The Language of Sales goes far beyond the selling process. The authors adeptly share current, in-depth and very practical examples that can easily be adapted by both novice and experienced professionals. Highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional."
--Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar

"In The Language of Sales Tom Hopkins does far more than impart sales knowledge. He takes you on a journey that will transform you and your ability to communicate, persuade, and sell. If you want to become a master salesperson, then buy Tom's new book, study it, and apply all you'll learn, starting today!"
--JV Crum, III MBA, JD, MS, Millionaire Mindset Coach & Strategy Advisor

"I have known Andy for almost 20 years. During that time he has brought high-level sales and leadership training to not only our staff, but also to countless agents we serve throughout the United States."
--Paul Hohlbein, President, Builders and Tradesmen's Insurance Services, Inc.

"Selling with integrity can lead to incredible outcomes in not only your business life, but also your personal life. If you want to learn to do that from two masters, look no further than Tom Hopkins and Andy Eilers and the knowledge they have shared in this book. I highly recommend it."
--Nick Nanton, EMMY(R) Award Winning Film & Broadway Director/Producer, Wall Street Journal Best-Selling Author, Global Shield Humanitarian Award Recipient

"I've benefitted from Andy's sales leadership and sales training skills for over a decade. Andy's question based sales techniques drove our agency revenue during a particularly challenging time in the economy, and is key to our ongoing success."
--Doug Lindley, President, First Service Insurance

"This is a wonderful book, destined to be a sales classic, loaded with practical ideas you can use immediately to increase your sales in any market."
--Brian Tracy, CEO of Brian Tracy International

If you're like me, you've noticed that the business landscape has been changing at an accelerated rate. The Language of Sales is the most real and relevant approach to sales that's in touch with how people choose to conduct business today. It's impeccably researched and backed by hard-hitting examples - all based on decades of delivering results for clients.
--TR Garland, Wall Street JournalAward Winner and #1 Bestselling Author of Building the Ultimate Network

There's no doubt about it. Effective communication skills are the most critical tool in every salesperson s arsenal. Tom Hopkins and Andrew Eilers show you how to level up your skill so you can maximize every client communication through The Language of Sales.
--Bert Martinez, Marketing Consultant and Bestselling Author of Dominating Your Mind

Sales are made or not made based on what you say AND how you say it. Implement the advice of Tom Hopkins and Andy Eilers in The Language of Sales to build stronger relationships with clients and close more business.
--Wendy Weiss, The Queen of Cold Calling(TM)

Tom Hopkins is already renowned as the master of sales phraseology. This book breaks the myth of typical sales speak and clearly and powerfully provides us with a sales language to accelerate the success of those new to the profession of selling and to advance the effectiveness of veteran sales champions. This is a must read for anyone in selling.
--Michael Norton, Chief Revenue Officer, Eventus Solutions Group, President of the Zig Ziglar Corporate Training Solutions Team, Former Executive Vice President of Sandler Training

My friend and colleague Tom Hopkins has been teaching people to speak the language of sales ever since I first became a speaker. I admire him greatly and recommend his wisdom to anyone seeking to succeed in business. Your words reflect your thinking and words you choose also shape your thinking. Let this book guide you to The Language of Sales.
--Jim Cathcart, CSP, CPAE, author of 19 books including Relationship Selling(TM), Inducted into the Sales & Marketing Hall of Fame 2012

Hopkins and Eilers have synthesized and updated the most critical points of success in selling. Whether you're just starting out or a veteran pro, put this book in your car and read it with your latte Every. Single. Day.
--Wendy Lipton-Dibner, MA, International Bestselling Author, President and CEO, Professional Impact, Inc.