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About this item
Highlights
- 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
- Author(s): Marshall McLuhan
- 159 Pages
- Art, Individual Artists
Description
About the Book
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, ps ychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.Book Synopsis
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.Review Quotes
These laws of media, which McLuhan calls "the tetrad," can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.--Euchner, Jim "Research-Technology Management (Journal)"
Dimensions (Overall): 7.0 Inches (H) x 4.2 Inches (W) x .6 Inches (D)
Weight: .46 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 159
Genre: Art
Sub-Genre: Individual Artists
Publisher: Gingko Press
Format: Paperback
Author: Marshall McLuhan
Language: English
Street Date: August 1, 2001
TCIN: 82943967
UPC: 9781584230700
Item Number (DPCI): 247-09-9299
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.6 inches length x 4.2 inches width x 7 inches height
Estimated ship weight: 0.46 pounds
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