The Outsider Advantage - by Ciera Rogers (Hardcover)

About the Book

"From the fashion mogul and entrepreneur behind Babes, an empowering memoir about turning what makes you different into the foundation of your success Ciera Rogers is known for being an "Outsider"-and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncâe, Ciera has rallied the very women the fashion industry is designed to ignore around the radical idea that what makes you different is actually your superpower. The Outsider Advantage is for Outsiders like her: the dreamers, doers, and go-getters that society continuously overlooks and underestimates, but who are uniquely equipped to achieve glass-shattering success. In this bold and inspiring memoir, Ciera shares the moments in her life that left the biggest impact-being kidnapped at a young age by her estranged father, running hustles in strip clubs, living in her mom's red Jeep, daring to post her first outfit for sale on Instagram, hitting seven-figures, and buying a home-and unearths the powerful lessons she has taken away from her past and her unorthodox rise, like how to harness what you already have and how to use your trauma as a motivator. She also speaks to feelings of millennial rage, as on her journey, she came to realize that the American Dream is a lie. But she didn't allow that to stop her from outmaneuvering the system to finally live the life she wanted. Arguing that what the world calls limitations-lack of connections, resources, fancy degrees, or even the "right" look-are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored or underestimated how to embrace their Outsider status to find unstoppable success"--

Book Synopsis

From the fashion mogul and entrepreneur behind Babes, an empowering memoir about turning what makes you different into the foundation of your success

Ciera Rogers is known for being an "Outsider"--and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncé, Ciera has built a business around the radical idea that what makes you different is actually your superpower.

In this bold and inspiring memoir, Ciera opens her heart and shares the moments in her life that left her feeling different --being kidnapped at a young age by her estranged father, running hustles in strip clubs, living in her mom's red Jeep--and unearths the powerful lessons she took from these moments to fuel her unorthodox rise. From daring to post her first outfit for sale on Instagram, hitting seven-figures, and buying a home, her journey is a testament to resilience and courage, including lessons like:

• Harness What You Already Have Learn how to leverage your existing skills and get savvy about finding free resources--you already have the tools you need to succeed.
  
• Embrace Your Unique Identity Discover how to turn your differences into strengths and build a path to success based on what makes you unique--embrace who you are, unapologetically.
  
• Turn Setbacks into Stepping Stones Transform your personal and professional challenges into opportunities for growth--setbacks are just setups for comebacks.
  
• Write Your Own Script for Success Recognize that the "American Dream" is a trap in a rigged and unequal game--free yourself from societal expectations and feel empowered to define your own success.
  
• Use People Ethically Learn how to network creatively, and be up front about what you need and want from people to reach your goals quicker--it's all about honesty and mutual benefit.

Arguing that what the world calls limitations--lack of connections, resources, fancy degrees, or even the "right" look--are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored, or underestimated how to embrace their Outsider status to find unstoppable success. The Outsider Advantage isn't just a raw and moving memoir. It's a heartfelt guide to turning your differences into your greatest strengths, inspiring you to forge your own path and succeed on your terms.

Review Quotes

"The Outsider Advantage is for anyone who has ever been told they are too girly, too poor, too loud, too whatever to succeed. Ciera Rogers is here to tell you that your too-much-ness is your superpower, and she'll show you how to harness it to achieve your dreams."
- Vivian Tu, New York Times bestselling author of Rich AF

"Sharp, unflinching, raw. Rogers redefines what it takes to be successful and puts unstoppable power in our hands."
- Everette Taylor, CEO of Kickstarter

"Packed with deeply personal stories and practical advice, The Outsider Advantage shows you how to mine what makes you different and turn that difference into gold. This book is a celebration of outsiderhood, and Ciera Rogers empowers us to find our own way in a world that often tries to box us in."
- Kiersten Saunders, cocreator of rich & REGULAR and coauthor of Cashing Out

"The Outsider Advantage proves that everything you need to succeed is already within, no matter what limitations or labels society might try to put on you. Ciera's voice rings true on every page to create a book that is authentic, fresh, and wise; a must read."
- Liz Tran, founder of Reset and author of The Karma of Success

About the Author

Ciera Rogers is a Los Angeles based fashion designer behind the women's wear line Babes. As a social media influencer, she uses her reach of 2+ million to spread her message of body positivity, self-acceptance, and empowerment to women worldwide. She and her work have been featured in Fox, Vogue, Mashable, The New York Post, and The New York Journal, among many other publications. This is her first book.