About this item
Highlights
- Take control of your personal brand and become a person of influence today.
- About the Author: Amelia Sordell is one of the top personal branding strategists globally.
- 240 Pages
- Business + Money Management, Marketing
Description
About the Book
"This book teaches companies how to build something that wins great clients, attracts employees and accelerates your businesses' growth through promoting the person behind the business. It's a simplified, potent reintroduction of human-centered marketing that delivers the outcomes you need to grow your business and scale your reputation. The book will explain how to turn your personality, opinions and experience into your key competitive business advantage. The book will help companies drive inbound leads, position themselves as an employer of choice and build brand awareness for both themselves and their businesses. Amelia will use experiences from her own personal life to show how these have translated into business lessons for her and for those around her. Her experiences have got her where she is -- she is very relatable and this will come through in the content of the book (just as it does in her LinkedIn content) making it more accessible and engaging. She is incredibly down-to-earth, and honest about her life -- but also intelligent and commercially savvy -- I think she'll do an excellent job livening up a topic which doesn't usually lend itself to this type of approach."-- Provided by publisher.Book Synopsis
Take control of your personal brand and become a person of influence today.
Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.
Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook: Turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.
The Personal Branding Playbook draws on Amelia's real life experience to show how you to:
- Craft your story.
- Design your personal brand strategy.
- Share your story with the world online.
- Build a community of loyal fans, not followers.
- Drive inbound leads, opportunities and introductions.
- Position you as the option, not just an option in your market.
Engaging, practical and refreshingly honest, The Personal Branding Playbook: Turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.
From the Back Cover
YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DO
Everyone has a personal brand. You have a personal brand with your colleagues; you have a personal brand with your friends--you even have a personal brand with the barista who served you your coffee this morning. Everyone has a personal brand because, simply put, your personal brand is your reputation. But what your personal brand looks like is up to you.
In The Personal Branding Playbook, Amelia Sordell teaches you how to take control of your narrative. Drawing from her own life experience of building a business from 0 to $4 million on the back of her personal brand, Amelia teaches you how to leverage your skills, knowledge, and experience to turn your personality into the ultimate competitive advantage.
In this book you'll learn how to tell your story and use it to deliver you the career and life you deserve. The Personal Branding Playbook is the ultimate resource for people who want to find their voice, discover their tribe, and build a life and career that delivers them every opportunity they could ever wish for--directly into their inbox.
Your story is the only thing that separates you from anyone else. It's time to put it to work.
About the Author
Amelia Sordell is one of the top personal branding strategists globally. Working with FTSE 250, Fortune 100, and VC-backed start-ups, Amelia has built a 7-figure personal branding business, Klowt, off the strategies and tactics taught in this book. Amelia lives with her two children in Hertfordshire, U.K. Learn more about working with Amelia at ameliasordell.com.