The Risk Business

About the Book

"Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? Risk isn't just about being risky and having a blasâe attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk. Based on fifteen years researching and interviewing leaders from around the world, including Baroness Martha Lane Fox, Andre Lacroix, Ed Smith, Ayrton Senna from Formula 1 and more, journalist Graham Ruddick, has found that there's a pivotal trait leaders have when it comes to success: they understand risk. Join icons from the worlds of business, finance, journalism and sport who know how to make risk work for them and push the boundaries so you can elevate your business"--

Book Synopsis

Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision?

Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.

Based on fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world, journalist Graham Ruddick, has found that there's a pivotal trait leaders have when it comes to success: they understand risk.

Join icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.

Review Quotes

"This book is indispensable in explaining the often misunderstood challenges, opportunities and lessons that risk-taking offers us. It's a great reminder that risk is ever-present in business and life. "-- "Jake Humphrey, host of the High Performance podcast"

"A fascinating subject, brilliantly brought to life through a mix of sport and business case studies. A valuable read."-- "Catherine Baker, author of Staying the Distance: The lessons from sport that business leaders have been missing"

"An essential read for budding entrepreneurs or anyone trying to understand the business world."-- "Richard Fletcher, Business Editor of The Times"

About the Author

Graham Ruddick is the editor-in-chief of Business Leader magazine and host of the Business Leader podcast. He founded the podcast and the Off to Lunch newsletter in 2022.

He has been Retail Editor at the Daily Telegraph, Senior Business Reporter and then Media Editor at the Guardian and from 2018 to 2022 he was Deputy Business Editor at The Times.

He was shortlisted for business and finance journalist of the year at the Press Awards in 2019 and named young financial journalist of the year by the Wincott Foundation in 2013. He is based in London, UK.