The Value Net - by Cinzia Parolini (Hardcover)

Book Synopsis

Viele Wissenschaftler und Consultants versuchen sich immer wieder in der Erklärung, warum die Welt, und insbesondere das wirtschaftliche Umfeld, einem ständigen Wandel unterliegt. Ihre Erkenntnisse sind zwar häufig sehr aufschlußreich, doch meistens liefern sie keine neuen Konzepte oder Instrumente, um auf diese Veränderungen zu reagieren. Bisher gab es keine neuen operativen Mittel und Rahmenbedingungen, die die bekannten und flexiblen Modelle von Porter und der Boston Consulting Group hätten ablösen können. Bis JETZT! Dieses Buch bietet Ihnen gebrauchsfertige Rahmenmuster für die moderne strategische Analyse. Dieses Konzept wurde erstmals der Strategic Management Society auf ihrer Jahreskonferenz in Phoenix vorgestellt. Die neue "Value Net"-Methode übertrifft die Anwendbarkeit traditioneller Modelle bei der Analyse konkurrierender Systeme, indem sie auch verschwommene und sich ändernde Unternehmensgrenzen berücksichtigt. (10/99)

From the Back Cover

Once you come to believe in a map, it is very difficult to change it, and, if your facts are wrong then you will be relying on a map that is wrong too. Too often 'mental maps' act like blinkers rather than guides - preventing us from acting effectively. Rafael Ramirez (from the Preface) The Value Net A Tool for Competitive Strategy Cinzia Parolini SDA Bocconi, School of Management, Milan, Italy Faced with a continuously changing, and an increasingly competitive, business environment, strategic analysts and senior managers are still reluctant to forsake the familiar and traditional tools and models which were conceived in the very different world of the 1970s and 1980s. However, these methods of analysis are less and less applicable to the blurred and shifting boundaries of today's business world. This book challenges the tools and models that we use when looking at how value is created, shaped and maintained and presents a new and completely viable methodology - the value net. This methodology provides the reader with a new way of dealing with value in the modern environment. Above all it can be used for the analysis of competitive systems that cannot adequately be analysed using established models. Supported by an impressive array of case studies from industries with which most people will be readily familiar - books, online trading, music, coffee etc. - the book argues that in order to remain competitive, strategists, planners and managers should not use yesterday's tools for today's decisions. This well-structured and highly readable book will help create a brand new perspective in strategic analysis and formulation and will interest managers, strategy consultants, MBA and Executive students in these areas. Business Strategy

About the Author

Cinzia Parolini is Associate Professor of Business Administration at Bocconi University and Senior Faculty Member at the Strategic Management Department of SDA Bocconi. She is responsible for in-company research in the field of competiti ve intelligence and strategic management and co-ordinates a research team that applies the Value Net methodology within different industries on behalf of individual companies.