Think Bigger - by Sheena Iyengar (Hardcover)

About the Book

In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

Book Synopsis

Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation

In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?"

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

Review Quotes

After studying innovation for more than a decade, [Iyengar] distilled her thoughts about the topic in a book published last month, 'Think Bigger: How to Innovate, ' which lays out a process for developing high-quality ideas.-- "The Wall Street Journal"

As a recipe for innovation... I give it five stars.--Danny Meyer, Founder, Union Square Hospitality Group

By pushing and pulling on the familiar notion that there's nothing new under the sun, Iyengar accomplishes what she advises her readers to do. She creates something new and meaningful.-- "The New York Times"

I like [Iyengar's] recommendation of five discrete steps to help you think bigger, and innovate more successfully in your business, as well as your private life.-- "Inc."

I've long believed in the concept of chasing 'moonshots' - pursuing ideas that have a low probability of success with a massive upside. Sheena's concept of "thinking bigger" falls right in line with that same methodology. This book offers great advice for entrepreneurs, and really any business leader, hoping to think and lead in a more effective way.--Marc Lore, serial entrepreneur and co-owner of the Minnesota Timberwolves and Lynx

If you are concerned about how we can better navigate the turbulent landscape that lies ahead, either personally or professionally, you might want to pick up a copy of 'Think Bigger' at your first opportunity. You won't be disappointed. Highly recommended.-- "Daily News (Bowling Green, KY)"

Innovation everywhere, in all domains of human activity, throughout all time - Think Bigger explains them all.--Kai-Fu Lee, chairman, Sinovation Ventures and author of AI Superpowers and AI 2041

Iyengar inspires the creative problem solver in all of us.-- "Michael Bloomberg"

Iyengar is merciless about some of the myths plaguing creativity. She debunks the concept of supposedly creative 'right brain' and analytical 'left brain' thinking, dismisses 'brainstorming' sessions as 'idea diarrhea' and warns innovators to stay on track.... Her illustrations, from the pre-refrigeration quest for cheaper ice cream to the BioNTech/Pfizer vaccine, are entertaining, but this is above all an intensely practical guide."-- "Financial Times"

Reach for the stars... but how exactly do you do that? Sheena Iyengar provides a framework. An incredibly insightful work.--Scott Willoughby, vice president, James Webb Space Telescope program at Northrop Grumman

Sheena Iyengar gives us a well-researched approach to help entrepreneurs and innovators think bigger for greater impact.--Satya Nadella, Chairman and CEO, Microsoft

Simply brilliant... at last, a method to take us to the frontier of new ideas, and beyond.--Indra Nooyi, former CEO and Chair, PepsiCo

The Holy Grail of large organizations is how to innovate. Sheena Iyengar has found it...--Barry Salzberg, retired CEO, Deloitte LLP

This superb book makes our collective future so much brighter. It's a shining ray of hope for those who want to take their ideas and see them grow, or seek to be more imaginative and unafraid to have a go at something new that could make a big difference. We dearly need this entrepreneurial and innovative attitude to tackling many of society's biggest issues right now.--Sir Alex Halliday, director, The Earth Institute, and founding dean, The Columbia Climate School

About the Author

Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.