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Sponsored

Tide Clean Breeze High Efficiency Liquid Laundry Detergent

Tide Clean Breeze High Efficiency Liquid Laundry Detergent - 2 of 4Tide Clean Breeze High Efficiency Liquid Laundry Detergent - 3 of 4Tide Clean Breeze High Efficiency Liquid Laundry Detergent - 4 of 4
Tide Clean Breeze High Efficiency Liquid Laundry Detergent - 1 of 4
$19.49 when purchased online

About this item

Highlights

  • From America's #1 detergent brand* (*Tide, based on sales)
  • Cleans deeper and smells fresh
  • Cleans, freshens, whitens, brightens
  • Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.

Description

America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.

Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.

Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.

The Tide clean you love is also available in Tide PODS laundry pacs.

* Tide, based on sales, Nielsen laundry detergent category
Scent: Clean Breeze
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, keep out of reach of children, flammable, wash hands with soap and water after handling, seek medical help if product is swallowed
Features: Dermatologist Tested
Product Form: Liquid
Formulation: Concentrated
Sustainability Claims: Recyclable
Surfaces Not Recommended: Leather
Net weight: 138 fl oz (US)
Number of uses: 96
TCIN: 13055136
Item Number (DPCI): 003-08-0794
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

made with: cleaning agents (sodium and mea laureth sulfate; sodium and mea lauryl sulfate; c10-16 pareth; sodium and mea c10-16 alkylbenzenesulfonate), stabilizers (calcium formate, hydrogenated castor oil, sodium cumenesulfonate, sodium borate), suds reducers (sodium and mea salts of c12-18 fatty acids; trimethylsiloxysilicate; simethicone; phenylpropyl ethyl methicone), water softeners (sodium and mea citrate), enzymes (amylase enzyme; mannanase enzyme; subtilisin). process aid (sodium formate), whitening agent (fluorescent brightener 71). odor remover (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), perfume (fragrances), cleaning aids (pentasodium pentetate; polyethyleneimines alkoxylated), solvents (ethanolamine; alcohol: propylene glycol), colorants, water.

Allergens & Warnings:

Contains Fragrance Allergen(s), CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST Contains biodegradable surfactants (anionic and nonionic and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes.

Shipping details

Estimated ship dimensions: 10.38 inches length x 9.17 inches width x 6.26 inches height
Estimated ship weight: 9.86 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I purchased 2 146-oz and 1 92-oz bottles of Tide Clean Breeze from Target on 12/03/23 with these UPC numbers. None of the bottles have the he symbol anywhere. Why?

submitted by Cathy - 1 year ago
  • A: I called Tide and they indicated that the detergent is not HE if it is not marked as such.

    submitted byTide shopper - 11 months ago
  • A: And when I called they told me it was HE even though not labeled. I still didn't use because I didn't trust that answer.

    submitted byN - 10 months ago
  • A: I also question this. There is NO marking on mine either, that was delivered to me. And I got 3 big jugs.

    submitted byjudyE - 10 months ago
  • A: Same here it's says HE in description but no HE logo on the bottle , can I use it?

    submitted byLK - 10 months ago
  • A: When you have time, please get in touch with us at (800) 879-8433, so we can look into this for you, Cathy.

    submitted byTide - 1 year ago
    Brand expert
  • A: UpsUpsUpsUpsUpsUpsUps

    submitted byUps - 4 months ago

Q: has this been Dermatologist and allergy tested?

submitted by Hana - 5 years ago
  • A: 'brand expert' states "No, it is not dermatologist tested" while the product description directly contradicts that. Check the 'specification' section where Target says "Features: Dermatologist Tested"

    submitted byjohn - 1 year ago
  • A: No, it is not dermatologist tested.

    submitted byTide - 5 years ago
    Brand expert

Q: how much is too much Tide for a septic system - moving to one and not sure what to expect - thanks

submitted by buyer_beware - 1 year ago
  • A: All Tide products have been thoroughly evaluated to be use in homes with septic tanks. As long as you follow the recommended amounts as directed, they do not damage the septic system (including aerated systems) or plumbing systems with a properly functioning septic tank.

    submitted byTide - 1 year ago
    Brand expert

Q: Is Clean Breeze scent now the original scent of Tide? Bought the "original Tide" and it smells as if the scent formula had been changed to something unrecognizable and quite frankly, not that appealing.

submitted by carolah - 2 years ago
  • A: Hello Carol. We upgraded the scent of Tide Original a couple of years ago to make it a warmer, woodsy scent to provide longer lasting freshness on dry fabrics. At that time we migrated what was the Tide Original scent to our Tide Mountain Spring liquid detergent. If you have any other questions, or if we can help you further, please give us a call at (800) 879-8433.

    submitted byTide - 2 years ago
    Brand expert

Q: Is good septic system

submitted by olive - 7 years ago
  • A: When used in correct and normal amounts, all our detergents are septic safe.

    submitted byTide - 7 years ago
    Brand expert

Related Categories

Summary of reviews

The product has received mixed feedback, particularly regarding the scent changes that have disappointed many long-time users. Guests appreciate the cleaning power and effectiveness of the detergent, noting that it leaves clothes fresh and bright. However, the new scent has been a significant concern, with many requesting a return to the original formula. Overall, it remains a popular choice for its stain-fighting capabilities and reliability in laundry care.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 879 reviews
    cleans effectively: 4.75 out of 5
    quality: 4.57 out of 5
    scent: 4.42 out of 5
    value: 4.38 out of 5
    88% would recommend
    150 recommendations

    Tide

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Plates - 14 days ago, Verified purchaser
    I never received this this item .. the item I received was regular tide which I didn’t like but kept .. I didn’t not want a substitute
    1 reply from Tide team - 7 days ago
    We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
    Did you find this review helpful?

    Bring back the Pre-2020 Clean Breeze Scent!

    1 out of 5 stars
    strictsniffer - 3 months ago
    originally posted on tide.com
    Why, oh WHY would you ever change a formula, a scent so beloved and tied with cleanliness for A LOT of people? Not only did I HATE how Tide changed the formulation of the scent without renaming the smell, thus gaslighting consumers into thinking *we* were somehow in the wrong for it smelling different, but I hate how the Tide team is like “aw, too bad you don’t like our scent that we totally changed and still call the same name for some reason *shrug*” and that’s all they do even though I can see SO MANY comments here pleading, begging them to bring it back. 5 years into searching for a new laundry detergent, and I still haven’t found another replacement. Tide, own up that your new smell was unpopular with the masses and bring the original Clean Breeze back! You had years to fix it, you had years to see if it’ll gain popularity, and it’s obvious that your new formulation failed because I don’t even see the “new” Ocean Breeze anywhere anymore, and I bet it’s because no one buys them anymore. Much like the “original’ scent of tide, the new Ocean Breeze scent has something in it that causes PAIN in my body when I get a whiff of it.
    1 reply from Customer Care team - 3 months ago
    We're very sorry to hear the scent of your Tide Clean Breeze Laundry Detergent didn't meet your previous expectations. Our products go through many tests and quality checks to ensure they are safe and bring you an excellent laundry cleaning experience. We understand that this isn't the case here, and we're here to help make this right. While our Clean Breeze scent has changed in 2020, the new scent is a more robust and dynamic fragrance with notes of fruit, floral, and clean linen. We understand the preference vary from person to person, and we'll be sure to let our team know that you would like to see our previous Clean Breeze scent brought back. Based on your experience, we recommend discontinuing the use of the product, but please hold onto it for a couple weeks in case our team needs any additional information. We would like to learn more about your experience so that our Quality and Safety Teams can look into this further and help us best assist you. When you have the chance, please give us a call at (800) 879-8433.
    1 guest found this review helpful. Did you?

    Bar code says it is HE but bottle is not

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MOM - 3 months ago, Verified purchaser
    The bar code pulls up that it is high efficiency but the actual bottle is not labeled as HE. had to return.
    1 reply from Tide team - 6 days ago
    We're sorry for any confusion, MOM. Your bottle of Tide Clean Breeze liquid laundry detergent is safe for HE machines. We appreciate you reaching out to us to share your concerns, we will provide your feedback to our team. If you have any questions about a Tide product, we're always happy to help. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.
    Did you find this review helpful?

    Laundry is a breeze

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jenna B - 4 months ago, Verified purchaser
    Great smell, always leaves my clothes smelling and feeling fresh.
    scent: 5 out of 5
    quality: 5 out of 5
    cleans effectively: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Clean Breeze Liquid

    5 out of 5 stars
    fusionsport - 5 months ago
    originally posted on tide.com
    Absolutely exhilarating smelling, notes of the ocean
    1 guest found this review helpful. Did you?

    Tide

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tamilou - 5 months ago, Verified purchaser
    I've always been a Tide girl. It gets all my clothes clean and my husband being a construction worker it helps his clothes last longer
    scent: 5 out of 5
    2 guests found this review helpful. Did you?

    Littlesun

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Littlesun - 5 months ago, Verified purchaser
    Mi ropa queda limpia y no la maltrata
    value: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    cleans effectively: 5 out of 5
    1 guest found this review helpful. Did you?

    Color Change

    5 out of 5 stars
    MKraus7 - 6 months ago
    originally posted on tide.com
    Did Tide recently change the color of the Clean Breeze scent? I've been using this scent for years and it was airways blue, however, the newest jug i just opened is green. What gives??
    Did you find this review helpful?

    Awsom

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Me - 6 months ago, Verified purchaser
    Love the clean smell
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    cleans effectively: 5 out of 5
    1 guest found this review helpful. Did you?

    Leaked

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cole - 7 months ago, Verified purchaser
    Leaked all of my paper towels and toilet paper
    1 reply from Tide team - 7 months ago
    We're sorry to hear this, Cole, as our products go through strict quality checks to ensure that they reach you in the best possible condition. We'd be happy to learn more and see how we can best assist further, so please give us a call at (800) 879-8433 when you can.
    value: 3 out of 5
    quality: 5 out of 5
    cleans effectively: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?

    Tide Clean Breeze

    2 out of 5 stars
    Sammylee96 - 8 months ago
    originally posted on tide.com
    I couldn’t figure out why my sinuses were driving me crazy, some smell was driving me nuts, it wasn’t my moisturizer wasn’t my hair product. Then I realized my husband bought the Clean Breeze which is overpowering. Wished I would’ve caught this before I opened it. Guess I’ll wash throw rugs and rags with it. Very disappointed.
    1 reply from Customer Care team - 8 months ago
    Thank you for reaching out to Tide and sharing the experience you've gone through with your bottle of Tide Liquid Laundry Detergent with Clean Breeze scent. Your health and safety are extremely important to us, and we're truly sorry you've had the experience you've shared. Our Safety Team works very hard, making sure all of our ingredients and finished products meet expectations for both performance and safety, so what you've shared isn't what we expect. For your comfort and safety, we ask you to stop using this detergent and put the remainder in a safe spot, in case we need you to return the bottle to us. Please reach out to us at your earliest convenience, so we can check in with you and make sure you're feeling alright today. Call us any Monday through Friday, from 9:00am - 6:00pm EST, at 1-800-879-8433. You can also connect with us on the weekend from 9 AM to 5:30 PM, EST. Thank you, and we look forward to hearing from you.
    Did you find this review helpful?

    ORIGINAL SCENT

    1 out of 5 stars
    Ginammmmm - 9 months ago
    originally posted on tide.com
    Bring back the pre 2020 scent please please please. Stopped using Tide all together once you changed it and would come back in a heart beat if you brought it back!
    1 reply from Customer Care team - 9 months ago
    Thank you for contacting Tide! It’s always a hard decision to stop making what may be a beloved product; our decisions to make changes to products are based on consumer demand, so we really appreciate you taking the time to let us know how you feel. We always take consumer feedback into account when designing future products, so we'll be sure to share your comments on this with the rest of our team. In the meantime, we'd love for you to check out our website to find our current products, and try out some alternatives such as our Tide Mountain Spring scent, or our unscented detergents. We hope you find something you love, and we'll be happy to hear more and find the perfect detergent for you. Please give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST
    2 guests found this review helpful. Did you?

    TIDE is the BEST!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jah - 9 months ago, Verified purchaser
    Simply the BEST!!! Removes stains & odor on our dirty wash cloths & towels with no need to Pre-Treat!! We have been using for 20+years - Tide is definitely worth it & a phenomenal laundry detergent!
    value: 5 out of 5
    quality: 5 out of 5
    cleans effectively: 5 out of 5
    scent: 5 out of 5
    1 guest found this review helpful. Did you?

    Does not exist

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Tide Clean Breeze HE - 11 months ago, Verified purchaser
    Target's website shows that you carry a 100 ounce clean breeze in HE but when I when I went to do my pickup order it was not HE. I did a return online and when I received the replacement, it again was NOT HE. I went to the Cambridge store to return, which they did with great difficulty, and tried to purchase the regular scent of Tide in HE and the were unable to sell it to me at the price I purchased the orginal. I think that your website needs to be updated.
    1 reply from Tide team - 11 months ago
    We're glad you reached out to let us know. We'd encourage you to reach out to Target directly at 1-800-440-0680 for further assistance. They'll be happy to help you with this and any questions you may have.
    6 guests found this review helpful. Did you?

    Not high efficiency

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Clean Breeze not HE - 11 months ago, Verified purchaser
    Product labeled as HE online. Not HE when I picked up so I returned.
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Description inaccurate

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LA shopper - 11 months ago, Verified purchaser
    This product is not HE as advertised. Very misleading. Thanks to all the other customers that reviewed this product as well.
    1 reply from Tide team - 11 months ago
    Thank you for sharing your comments with us. Our team performs extensive research, and quality tests on our Tide products to ensure our claims are true. Providing you with the best experience is what we strive for, and we'd like to better understand your experience. If you would like to share more with us, please feel free to give us a call at (800) 879-8433.
    7 guests found this review helpful. Did you?

    Tide Clean Breeze HE

    5 out of 5 stars
    swissie11 - 1 year ago
    originally posted on tide.com
    [This review was collected as part of a promotion.] I love the scent of Tide Clean Breeze, however I can't find it in HE in stores. Is Tide Clean Breeze HE discontinued?
    1 guest found this review helpful. Did you?

    Does Clean Breeze HE no longer exist?

    2 out of 5 stars
    Purple Flamingo Girl - 1 year ago, Verified purchaser
    I have purchased Clean Breeze HE for years, there’s ALWAYS BEEN an HE sticker on the bottle. The last 4 times I bought in person/did order pick up @ my store, the bottle does NOT have HE on it and I believe it is NOT the HE formula. I have a ton of bubbles in my machine after the wash is done. This never happened with the HE formula. I have gone to 4 different stores, not just Target looking at their Clean Breeze HE detergents & not one has an HE sticker on it but the store stocked it in their HE spot.
    1 reply from Tide team - 1 year ago
    Thanks for asking about this. Tide Clean Breeze is made in two formulas, Original and HE Turbo, which is designed for high-efficiency washers, especially front & top loaders. We encourage you to check in with Target, and make sure they'll still getting both versions. Their number is 1 (800) 440-0680.
    8 guests found this review helpful. Did you?

    Tide

    5 out of 5 stars
    Thumbs up graphic, would recommend
    No - 1 year ago, Verified purchaser
    Cleans well- clothes smell fresh-
    cleans effectively: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    cleans like my mom used to

    4 out of 5 stars
    crystal power - 1 year ago
    originally posted on tide.com
    [This review was collected as part of a promotion.] tide leaves a great scent and my mom used this growing up. I feel it’s one of the few things that keeps close clean and fresh. I do wish there wa a less chemical version that was as effective to clean the clothes as they do. My kids have not had any reactions to this so this has worked well for our family neeeds. My mom used this and it works well for us .
    2 guests found this review helpful. Did you?

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