EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Tide Original Non-HE Liquid Laundry Detergent

Tide Original Non-HE Liquid Laundry Detergent - 2 of 4Tide Original Non-HE Liquid Laundry Detergent - 3 of 4Tide Original Non-HE Liquid Laundry Detergent - 4 of 4
Tide Original Non-HE Liquid Laundry Detergent - 1 of 4
$12.99 when purchased online
Target Online store #3991

About this item

Highlights

  • America's #1 detergent brand* (*Tide, based on sales)
  • Cleans deep and smells fresh
  • Cleans, freshens, whitens, brightens
  • Infused with the Original Scent you love

Description

America's #1 detergent*. Available in Original scent. The Tide clean you love is also available in Tide PODS laundry pacs. * Tide, based on sales, Nielsen laundry detergent category
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: Dermatologist Tested
Formulation: Concentrated
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Surfaces Not Recommended: Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13918059
UPC: 030772121085
Item Number (DPCI): 003-08-0703
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

c10-16 pareth, sodium and mea c10-16 alkylbenzenesulfonate, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, mea laureth sulfate, sodium cumenesulfonate, calcium formate, sodium and mea salts of c12-18 fatty acids, sodium and mea citrate, amylase enzyme, cellulase enzyme, mannanase enzyme, tetrasodium glutamate diacetate, polyethyleneimines alkoxylated, sodium formate, methyl di-t-butyl hydroxyhydrocinnamate, alcohol, propylene glycol, ethanolamine, benzisothiazolinone, colorants, fragrances, water

Allergens & Warnings:

CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains biodegradable (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL.

Shipping details

Estimated ship dimensions: 7.3228 inches length x 5.3543 inches width x 10.9449 inches height
Estimated ship weight: 5.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.4 out of 5 stars with 3335 reviews
cleans effectively: 4.62 out of 5
quality: 4.58 out of 5
scent: 4.45 out of 5
value: 4.24 out of 5
91% would recommend
56 recommendations

Go to detergent on heavily soiled items.

5 out of 5 stars
Thumbs up graphic, would recommend
Lindy - 17 days ago, Verified purchaser
Effective detergent I have used for years. Good on dirty clothes, towels and camping gear.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

A TRUSTED RESOURCE

4 out of 5 stars
Kenyon1972 - 1 month ago
originally posted on tide.com
I have been a loyal Tide liquid user for a number of years and with great success. The only drawback is the repugnant fragrance as it no longer smells clothes line fresh
1 guest found this review helpful. Did you?

Horrible scent

1 out of 5 stars
Tally850 - 1 month ago
originally posted on tide.com
The new scent is so overpowering that I will never buy Tide original again. The old scent was perfect.
1 reply from Customer Care team - 1 month ago
Our goal is for you to enjoy doing your laundry, so having the scent be overpowering certainly isn't the experience we want you to have. Scent perceptions will vary from person to person, so we appreciate your feedback, and we'd love to find another product for you to use that you may find better suites you and your noses tastes. We can be reached at (800) 879-8433.
1 guest found this review helpful. Did you?

New scent is terrible

3 out of 5 stars
Gracie2018 - 2 months ago
originally posted on tide.com
I’m a 3rd generation Tide user. It’s my go to brand every time. My grandmother used it to remove oil stains from my grandpas work clothes. My mom used it. The fragrance hasn’t been good over the past few years though. It smells fruity. I grew up with the “clothesline fresh” scent. Sweet isn’t a clean smell to me. Please bring back OG Tide. I miss the smell of clean.
1 reply from Customer Care team - 1 month ago
Thank you so much for being a loyal Tide user and for your review, Gracie. We're very sorry that you're not a fan of our Original scent anymore. It has gone through quite a few changes over the years, but we always did extensive consumer testing to ensure the change was positive for our consumers, as we're always looking to make every users laundry day exceptional. Your feedback is important, and we'd love to connect about this. Please call us at (800) 879-8433.
6 guests found this review helpful. Did you?

New scent? Too strong!

1 out of 5 stars
Maxwell - 2 months ago
originally posted on tide.com
I just did a wash with a new bottle of Tide and found it had a new scent. The new scent is overpowering and smells like chemicals. The awful scent still clings to my clothes days later, even after running them through the dryer - I will have to buy a different brand of detergent and rewash those clothes. Note: the new scent is so strong that I cannot wear my clothes to choir practice where we are prohibited from wearing strong perfumes or colognes as they are offensive to some singers. I never had any issues with the old Tide scent. Please bring back the old scent. Until then I will use another brand.
1 reply from Customer Care team - 2 months ago
Thank you for sharing your experience with us, Maxwell. Our team is always researching, and taking in consumer feedback to help us design our Tide products. We understand that everyone has their own favorite scent, and we appreciate you sharing that it was too strong. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 879-8433.
2 guests found this review helpful. Did you?

LOVE new smell

5 out of 5 stars
RD16 - 2 months ago
originally posted on tide.com
I have always loved Tide. The new scent is even better than the original! Absolutely LOVE!!!
1 guest found this review helpful. Did you?

Scent change: Excessively strong

2 out of 5 stars
dmccoyteach - 2 months ago
originally posted on tide.com
I have used Tide Original for years. I love that I can get nearly all stains out using it. It is the only detergent I will use. Due to asthma and strong fragrances causing breathing problems for me I have been happy that Original Tide was a detergent that wasn't to strong and I could have a I scent without having breathing issues. I just opened a new jug of Tide Original and put a load of clothes in the wash. I can't walk into my laundry room now because the scent is overwhelming. No where on the new container does it say anything about a scent change. I am very unhappy that I now have TWO 170 ounce jugs of detergent I will not be able to use with no warning of the change and a room I can not walk in to for several hours as I wait for the scent to dissipate with a window open in the middle of winter.
1 reply from Customer Care team - 2 months ago
We're sorry to hear that the scent of your Tide detergent was overwhelming, and we appreciate you taking the time to share your feedback with us. We know that scent can be really important, so we do a lot of research and testing when we design our products to ensure they're always safe and effective to use as directed, and to be sure that we're meeting the needs and preference of our consumers, so please know that this isn't the experience we want you to have, and your input is really invaluable to us. We'd like to assist you further and help you find a scent you love; please give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
Did you find this review helpful?

Mrs.

5 out of 5 stars
Thumbs up graphic, would recommend
No problem - 2 months ago, Verified purchaser
Tide is great ********
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Scent change

1 out of 5 stars
gmoose20 - 3 months ago
originally posted on tide.com
I used to love Tide Original. Somewhere along the line the scent changed. It is overwhelming strong, almost chemically or to perfume like.
5 guests found this review helpful. Did you?

Thick

5 out of 5 stars
Kmisspink4 - 3 months ago
originally posted on Home Tester Club
TIDE = CLEAN OTHER BRANDS INCLUDING GAIN = GARBAGE WHEN IT COMES TO GETTING CLOTHES CLEAN!
2 guests found this review helpful. Did you?

Smell nauseating

1 out of 5 stars
FormerFan - 3 months ago
originally posted on tide.com
I just tossed out an entire bottle of tide - 100 load bottle. The smell is so sickening it nauseated me. I tried doing a 2nd load with 1/2 as much detergent - but, that was disgusting too. If someone has a poor sense of smell, it could be tolerable, but, even my husband (poor sense of smell) commented it was very "pungent". Strongly recommend to smell before purchasing - or just don't purchase. I will never purchase a Tide product again - don't need these expensive and wasteful surprises.
3 guests found this review helpful. Did you?

Love this

5 out of 5 stars
Dana7 - 3 months ago
originally posted on Home Tester Club
Love Tide original! This is my go to laundry detergent. Always leaves my clothes smelling and looking clean. Product lasts a long time.
1 guest found this review helpful. Did you?

Best on the market

5 out of 5 stars
Debbie65 - 3 months ago
originally posted on tide.com
I have been using Tide for years. It cleans well, the clothes hold up well, the scent makes you look and feel like they are right out of the packaging.
Did you find this review helpful?

TIDE… the best back then & now!

5 out of 5 stars
Motherofpearl4 - 3 months ago
originally posted on Home Tester Club
Liquid Tide, just as classic as the powder for its great cleaning power and ability to help keep clothes looking and feeling new, will always be the OG best laundry detergent (and all flankers). The scent is also not intrusive unless you choose to add extra scent. I still find the value worth it given the great results my families clothes continue to see time and time again! Highly recommend, and I have repurchased many times and will continue to do so!
Did you find this review helpful?

Another scent change?!?

5 out of 5 stars
Gglemae - 4 months ago
originally posted on tide.com
[This review was collected as part of a promotion.] I used to love Tide. The last scent change sometime in 2017 where it smelt like musk cologne, And now it smells like cheap dollar store cleaner. This detergent is failing in so many areas. I will never try this again.
2 guests found this review helpful. Did you?

Can no longer use

1 out of 5 stars
Ginny59 - 4 months ago
originally posted on tide.com
I have used Tide my entire life. For the last 10 or so years I have been using HE clean breeze. Recently the detergent has made me break out in a severe rash and itch all over. I no longer can use your product.
1 reply from Customer Care team - 4 months ago
We're so sorry to hear that your skin became itchy and you broke out with a severe rash after using your detergent, Ginny. Please know that our products are thoroughly tested, and they're found to be safe and effective to use as directed, so this is not what we'd normally expect. Your safety and satisfaction are important to us, and we appreciate you taking the time to share your experience. Our team would like to learn more about this, so that we can help find the right product for you, and have our team look into this issue further. Please discontinue use, but hold on to your product, and give us a call at (800) 879-8433, anytime from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can assist you.
2 guests found this review helpful. Did you?

Tide is the best

5 out of 5 stars
Ralph54 - 4 months ago
originally posted on tide.com
I’ve been using tide when very young, my Motherwas doing the laundry with the product, I have sensitive skin , and a less quality detergent would break out my skin in hives. I know with confidence that tide in all of its different scents or the sensitive skin one will protect my skin from that most uncomfortable feeling for sure. Thank you for letting me do a review of this product.
1 guest found this review helpful. Did you?

Tide rules!

5 out of 5 stars
Donna120 - 4 months ago
originally posted on tide.com
40 years of using cheer for my wash; I found Tide. For the last 10 years I have used Tide. It cleans. It does not fade colors. It is a good value for the money.
1 guest found this review helpful. Did you?

Go to detergent

5 out of 5 stars
Dena2 - 4 months ago
originally posted on Home Tester Club
Tide is always my go to detergent for laundry. My clothes always smell so fresh and clean!
1 guest found this review helpful. Did you?

Clean and fresh clothes

5 out of 5 stars
Sushil2 - 4 months ago
originally posted on Home Tester Club
I love using tide liquid detergent, it cleans all stains and dirt very easily and make your clothes clean and fresh.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy