$7.89 when purchased online
Target Online store #3991
About this item
Highlights
- Creamy peanut butter wrapped in rich chocolate fudge, Made with 100% plant-based ingredients
- Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
- 12g of plant protein, 13g of fiber, 190 calories per bar
- A go-to snack for breakfast, post-workout, or sugar cravings
- Soft, delicious texture with no artificial sweeteners, Tastes like dessert, not a chalky protein bar
- Perfect for busy mornings, post-workout fuel, or satisfying late-night cravings
- Rich, fudgy chocolate coating with a melt-in-your-mouth peanut butter center. Like a peanut butter cup, but way better for you
- Led by female founder and CEO, Erica Groussman
Description
Indulgence meets nutrition with TRUBAR's Smother Fudger Peanut Butter Protein Bar. This bar delivers an irresistible combination of creamy peanut butter smothered in rich chocolate fudge—like eating peanut butter straight from the jar, but better! Whether you're powering through a busy morning, crushing an afternoon workout, or looking for a late-night treat that won’t leave you feeling sluggish, this bar is your go-to.
At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.
TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.
At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.
TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.
Serving Size: 50 g
Serving Per Container: 5
Amount :
Calories: 190
% Daily Value*
Total Fat 9g12%
Saturated Fat 3.5g18%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23g8%
Dietary Fiber 13g46%
Sugars 7g
Added Sugars 6g12%
Protein 12g15%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 2mg15%
Potassium 104mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), peanuts, organic cane sugar, rspo palm oil, fair traded cacao powder, sea salt, sunflower lecithin
Allergens & Warnings:
CONTAINS: PEANUTS MANUFACTURED IN A FACILITY THAT ALSO PROCESSES MILK, SOY, FISH, WHEAT, SESAME AND TREE NUTS.Contains: Peanuts
May Contain: Soy, Milk, Sesame, Tree Nuts, Fish, Wheat
Consistency: Chewy
Protein Grams per Serving: 12 Grams
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061014
UPC: 859146006991
Item Number (DPCI): 094-08-0771
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 5.5 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Related Categories
5.0 out of 5 stars with 3 reviews
100% would recommend
1 recommendations
AMAZING SO GOOD and HEALTHY!
5 out of 5 stars
Thumbs up graphic, would recommend
Sally Washington - 21 days ago, Verified purchaser
These bars are so good, and I am so glad they are now at Target! HIGH protien, and Fiber while NO SEED OILS and soooo good. My kids love and so do I!
Delicious!
5 out of 5 stars
Alix - 1 month ago
originally posted on TRUBAR
These bars are delicious. I appreciate having a dairy-free/vegan option that is healthy and tastes good. These remind me of the Tiger’s Milk Bar version I had years ago that have been discontinued. The cookie dough flavor is another favorite!
So tasty
5 out of 5 stars
Kiki1982 - 1 month ago
originally posted on TRUBAR
I'm not sure how they make this taste so good. It's hard to have a favorite flavor, but this is it for me. The peanut butter, the chocolate. Oh my goodness. It's so good and such a good snack on the slopes. It kinda turns into ice cream. It's the best.