$6.89 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT’S INCLUDED — 2 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (2 triple rolls = 6 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- FSC CERTIFIED — 100% of our fibers come from responsibly managed forests
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 2 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. Viva Signature Cloth Paper Towels are FSC-certified with 100% of our fibers sourced from responsibly-managed forests. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: Dye-Free, No Fragrance Added
Sheets Per Roll: 129
Disposability: Do not flush
Industry or Government Certifications: Forest Stewardship Council Certified
Count: 2 Rolls
Features: Make-A-Size
TCIN: 84694230
UPC: 036000565317
Item Number (DPCI): 253-03-0007
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.576 inches length x 11.152 inches width x 11 inches height
Estimated ship weight: 1.74 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought Together
Related Categories
- Paper Towels
- Kitchen Spring Cleaning
- P&G Sustainability
- P&G Family
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Summary of reviews
The recent reviews of these paper towels reflect a significant shift in quality, with many guests expressing disappointment over changes in softness and absorbency. While some still appreciate their durability and effectiveness for various cleaning tasks, a notable number of guests feel that the product no longer meets the high standards they once enjoyed. The versatility of these towels for different household needs remains a highlight, but concerns about their new texture and performance are prevalent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5158 reviews
absorbency: 4.48 out of 5
quality: 4.34 out of 5
softness: 4.35 out of 5
strength: 4.46 out of 5
value: 4.1 out of 5
79% would recommend
503 recommendations
New formula
3 out of 5 stars
ShopsFromHere - 4 days ago, Verified purchaser
Not as soft and thick and they used to be. Disappointed. A warning would’ve been nice.
VIVA
5 out of 5 stars
Thumbs up graphic, would recommend
VIVA - 4 days ago, Verified purchaser
The best alll around!
Too thin and soft for a paper towel.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 4 days ago, Verified purchaser
I couldn't wait to use it up and get something sturdier than this. Not cecommended.
The Best
5 out of 5 stars
Thumbs up graphic, would recommend
DzNutz - 5 days ago, Verified purchaser
I love these. The best paper towels ever.
Strong and thick
5 out of 5 stars
Thumbs up graphic, would recommend
Deb - 6 days ago, Verified purchaser
Very good paper towel! Strong ans thick, very absorbent
Strong, Soft, and Reliable Every Time
5 out of 5 stars
Thumbs up graphic, would recommend
Hhayes - 12 days ago, Verified purchaser
Viva paper towels are my go-to for a reason. They are incredibly soft yet tough enough to handle big messes without falling apart. Whether I am cleaning up spills in the kitchen or using them for light scrubbing, they get the job done with fewer sheets. The cloth-like texture really sets them apart from other brands. They might cost a little more, but the quality is worth every penny.
Hate the choose-a-sheet
2 out of 5 stars
Neesie315 - 14 days ago
originally posted on vivatowels.com

We love the softness and strength of these paper towels. However, we do not like the Choose-a-sheet option. We want a full size paper towel and you cannot buy then anymore. All brands have forced these half sheets on consumers. Please bring back a full size for people who want them!
1 reply from social media team team - 11 days ago
We appreciate that you reached out to us with your feedback, Neesie315. Feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6420FhJVu if you'd like to share more with us so that we can try to help. Thank you.
These paper towels are so soft and overall great!
5 out of 5 stars
itzeld30_8372 - 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These cloth papers towels were great. They absorbed liquids well and don’t rip easily. I like the texture and how soft they are. I didn’t notice any scent on them. These have lasted awhile for me now and I typically only need one to clean up messes. I would say they last awhile.
Perfect for Sensitive Skin
5 out of 5 stars
Thumbs up graphic, would recommend
Jazmine - 16 days ago, Verified purchaser
I use these Viva Signature Cloth paper towels in my lash business, and they are amazing! They’re incredibly soft and never irritate the skin, which is super important when working around the delicate eye area. My clients always appreciate how gentle they feel. I originally got them for my studio, but now I’m seriously considering switching to them at home too. Love them!
So much more than a paper towel!
5 out of 5 stars
emizebtod2312_3923 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These should be considered a disposable washcloth. The material is so strong and sturdy, yet gentle enough to use on your face or in place of a traditional baby wipe. From the house to the car, for animals or humans, quick and easy clean up jobs or the tougher jobs, these Viva cloth paper towels are sure to complete any task you put them to. And the size of each roll is huge. The amount of time each roll seems to last is pretty impressive.
Elite Paper Towels
5 out of 5 stars
Thumbs up graphic, would recommend
sbarbano - 17 days ago, Verified purchaser
These are the most lux paper towels that I have ever used-- no going back now! Will be purchasing these again and again.
Can Handle Big Jobs
5 out of 5 stars
celiacatherine_5264 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using Viva Signature Cloth Paper Towels for a while now, and honestly, they’ve become a staple in my home. What I love most is how strong and absorbent they are—these aren’t your average paper towels. They have a soft, cloth-like texture that makes them feel more like a reusable towel than something disposable. I’ve used them for everything from wiping down counters to scrubbing messes off the stove, and they hold up really well even when wet. I’ve even rinsed and reused a sheet a couple of times when I didn’t want to waste a new one, and it didn’t fall apart. That’s a big win in my book. The only downside is that I’ve noticed the quality has changed a bit over the years—they don’t feel quite as thick or tough as they used to. But even with that, they’re still better than most brands I’ve tried, and I keep coming back to them. Overall, if you’re looking for a paper towel that can handle big jobs and still feel soft to the touch, Viva Signature Cloth is worth it.
Great paper towels
5 out of 5 stars
candices64_4194 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Very thick, super absorbent. This is one of those where you really can use less than the normal paper towels I used to buy. These are all we get now.
Durable paper towels worth its price
5 out of 5 stars
zulemab5_101 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The absorbency level of these paper towels is insane! Much better that the regular viva paper towels due to it’s durability and price. You can even wash and reuse these paper towels about two more times if necessary and it will not tear which is very good for sustainability purposes.
The GOAT
5 out of 5 stars
courtneypope9af3e35_5044 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Viva has been my paper towel of choice for my entire adult life! They are absorbent, and so durable - no falling apart on any messes! They’re also somehow soft enough to use on my kids faces without irritating their sensitive skin.
Viva
4 out of 5 stars
- 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These paper towels are good. Very thin but absorbent. Easy to use. Great value for the price. Simple packaging that stands out. Very durable. I would recommend.
This exceeded my expectations.
5 out of 5 stars
smitko_874 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] wow, this is a great product. I usually use generic paper towel, but wow, this one was fantastic. I love the texture. It doesn’t shed. It was very absorbent. I was able to use one square of it for a long time. It was equally effective cleaning windows, countertops, I oiled the cutting board with one, paint cleanup. I will totally be purchasing this in the future.
A game changer in paper towels
5 out of 5 stars
justalleykatz_5404 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I don’t usually get excited about paper towels, but Viva has completely changed the game. From the very first use, I noticed how thick, soft, and absorbent they are—almost like cloth! Whether I’m cleaning up spills, wiping down counters, or even using them for small personal cleanups, Viva holds up without falling apart or leaving lint behind. What I love most is that I can use fewer sheets compared to other brands because Viva is so durable and efficient. It doesn’t tear easily, and one sheet goes a long way. It’s strong when wet, which makes it perfect for tougher messes. If you’re looking for a high-quality paper towel that combines softness with serious strength, Viva is it. I highly recommend it—once you try it, you’ll never go back to the cheaper stuff! Boca is a game changer in my household.
Horrible new formula
1 out of 5 stars
EconProf - 18 days ago
originally posted on vivatowels.com

Why do companies feel the need to change a great product? This used to be my favorite paper towel for years. They were soft, durable, and absorbent. The new formula is horrible. It’s the opposite of everything that was great. Now they’re rough and scratchy, not very absorbent, and they easily tear when you grab them off the roll. They are now as bad as no-name paper towels. I won’t be buying anymore. Waste of money!
Amazing paper towels
5 out of 5 stars
jillyspins_4943 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was shocked by how great these paper towels are. The fabric-like material makes them much more gentle. They’re incredibly absorbent and last longer than any other brand I’ve tried. And all at a very reasonable price. I might be switching brands for life.