$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Red, yellow, green and blue in 0.3 fl. oz. bottles
- Made with 100% natural vegetable juices and spices
- No artificial dyes
- For egg dyeing, frostings and more
- Gluten-free
Description
Watkins™ Assorted Food Coloring is made with 100% natural vegetable juices and spices including beet juice, turmeric and spirulina extract. Four colors are provided: red, yellow, green and blue. This gluten-free food coloring is great for fun family activities such as egg dyeing as well as creating frostings for your favorite baked goods. It is also free from artificial dyes.
Ingredients:
ingredients:, - red, glycerin, invert sugar, water, vegetable juice, citric acid., - yellow, glycerin, water, polysorbate 80, turmeric., - green, glycerin, water, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate., - blue, glycerin, water, trehalose, spirulina extract, sodium citrate.
Allergens & Warnings:
Gluten freeContains: Does Not Contain Any of the 9 Major Allergens
State of Readiness: Ingredient
Form: Liquid
Features: No Artificial Colors
Dietary Needs: Gluten-Free
Package Quantity: 4
Net weight: 1.2 fl oz (US)
TCIN: 50556256
UPC: 813724021622
Item Number (DPCI): 261-02-0205
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.26 inches length x 3.04 inches width x 0.98 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is the Glycerin made up of a vegetable base from corn or soy or other?
submitted by DDL - 3 years ago
A: The glycerin in Watkins Assorted Food Coloring is derived from palm.
submitted byWatkins Customer Support - 3 years agoBrand expertA: The glycerin is plant based and is from palm
submitted byProduct Expert - 3 years agoBrand expert
Q: What are the ingredients?
submitted by mom - 8 years ago
A: Ingredients: Red: Glycerin, invert sugar, water, vegetable juice, citric acid. Yellow: Glycerin, water, polysorbate 80, turmeric. Green: Water, glycerin, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate. Blue: Glycerin, water, trehalose, spirulina extract, sodium citrate. Our food coloring is free from artificial colors and made by nature. Derived from pure vegetable juice, turmeric and spirulina extract. Shake before use.
submitted byWatkins Customer Support - 1 year agoBrand expertA: Red: Glycerin, invert sugar, water, vegetable juice, citric acid, potassium hydroxide. Yellow: Glycerin, water, polysorbate 80, turmeric. Green: Water, glycerin, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate. Blue: Glycerin, water, trehalose, spirulina extract, sodium citrate. ** found online. Never used product before. I too was interested.
submitted byKssdaisy37 - 8 years ago
Q: Does this product hold color when baking? I’ve tried other natural food coloring brands but they do not hold color in high temps.
submitted by Miya - 2 months ago
A: Watkins Assorted Food Coloring with No Artificial Dyes are lighter in color. Below are some tips we for baking with Red & Green Food Coloring. Shake well before use. Red Food Coloring: For optimal performance in baking preparation add 2 tsps. of cream of tartar to dry mix, then color as desired. Best results seen with recipes that include whole eggs. Green Food Coloring: color changes may be noticed if baked at a temperature greater than 350 degrees.
submitted byWatkins Customer Support - 2 months agoBrand expert
Q: Does this product stain?
submitted by Fig - 3 months ago
A: Yes, Watkins Food Coloring can stain. We encourage cleaning any spills to prevent staining.
submitted byWatkins Customer Support - 3 months agoBrand expert
Q: Does the blue dye contain Brilliant Blue FCF as a dye?
submitted by Sammy - 4 months ago
A: Below is a complete ingredient list for the Blue Food Coloring. Blue: Glycerin, water, trehalose, spirulina extract, sodium citrate.
submitted byWatkins Customer Support - 4 months agoBrand expert
Q: What vegetable juices are used for the dyes? I have a family member that is allergic to some vegetables.
submitted by RA - 7 months ago
A: For questions regarding allergens, please contact Watkins Customer Satisfaction Team. You can use Live Chat or the Contact Us form on the website (https://shop.watkins1868.com/contact-us) or contact them 800-928-5467 Monday-Thursday 8AM-5PM and Friday 8AM-4PM, CST.
submitted byWatkins Customer Support - 7 months agoBrand expert
Q: How many eggs will one color (red) dye?
submitted by Elaine - 1 year ago
A: You can dye multiple eggs with 1 color. For egg coloring, mix 1/2 cup water, 1 teaspoon Watkins Food Coloring, and 1 teaspoon vinegar.
submitted byWatkins Customer Support - 1 year agoBrand expert
Q: Are any of the ingredients corn based?
submitted by collector - 2 years ago
A: Watkins Food Coloring does not contain corn; however, it does contain corn derivatives.
submitted byWatkins Customer Support - 1 year agoBrand expert
Q: Is it safe for a dog to consume?
submitted by BaddieLara - 2 years ago
A: Our food coloring was developed and safety tested for human consumption. We do not have safety data for dogs. That said, the coloring ingredients used in the food color are free from artificial dyes and are plant based and should generally be safe for dogs as well if consumed in typical amounts. However, we would recommend they check with a veterinarian to be sure.
submitted byProduct Expert - 2 years agoBrand expert
Q: making bath bombs just to know if its skin safe?
submitted by cwilliams - 3 years ago
A: While we don’t believe that the dyes would cause irritation to skin, this is manufactured as a Food Coloring and is not intended for a Bath Bomb application.
submitted byProduct Expert - 3 years agoBrand expert
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Summary of reviews
This natural food coloring is appreciated for its lack of artificial dyes, making it a healthier option for families. However, the colors are often muted and do not match traditional shades, with red appearing more purple and green turning neon. While it works well for pastel hues, it may not be suitable for those seeking vibrant colors.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 260 reviews
quality: 2.83 out of 5
value: 2.63 out of 5
46% would recommend
99 recommendations
Not good for Easter Eggs.
1 out of 5 stars
Thumbs down graphic, would not recommend
Mezzomom - 5 days ago, Verified purchaser
Too pale and I can't wait an hour plus to get a deeper color. The color is way too faded and I used all the dye and the picture is the result. I don't recommend this natural dye at all for easter eggs.
Don't buy for things your gonna cook
1 out of 5 stars
Thumbs down graphic, would not recommend
Izzy - 1 month ago
I tried to make colored pancakes and it took forever to get a vibrant color and than when incooked it the color disappeared completely like it evaporated out.
Satisfactory but would love to see deeper color
3 out of 5 stars
Thumbs up graphic, would recommend
Julie O - 2 months ago, Verified purchaser
Love that there's no chemicals but colors are definitely a little weak for dyeing cookie dough. We were making earth cookies. I am satisfied with the blue (this required over half the bottle) but the green (a little less than half the bottle) almost baked out. I would definitely use it again and just use more color. Reviews were mostly for icing, so I wanted to add some insight for those looking to dye dough or cake.
Great Food Coloring!!
5 out of 5 stars
Thumbs up graphic, would recommend
Love These Lamps - 3 months ago, Verified purchaser
Wonderful product. 100% natural. No dyes. This can mean you need to use a little more to achieve your disred color but that is totally normal.
Dye free
4 out of 5 stars
Thumbs up graphic, would recommend
kedave - 3 months ago, Verified purchaser
I appreciate the dye free and ease of use, but I coils never get the red to be true red, it always had a pink/magenta tone.
Purple Velvet Cake
1 out of 5 stars
Thumbs down graphic, would not recommend
Stillneedshampoo - 4 months ago, Verified purchaser
I made my mother in laws recipe for red velvet cake for Christmas. I used this red food coloring thinking it would be better than the cheap stuff. The batter was purple. I’ve never had that happen before. I used most of the bottle to see if it would turn red. It didn’t, just more purple. The cake didn’t taste right either. My husband went to Publix and bought a store cake. Super disappointed.
Like it(:
5 out of 5 stars
Thumbs up graphic, would recommend
Savannah - 4 months ago
First use, I’m impressed!! These cupcakes are dairy, wheat, egg, soy and dye free!!
Wrong colors
1 out of 5 stars
Thumbs down graphic, would not recommend
Honeybee - 4 months ago, Verified purchaser
The green was very yellow, the red looked magenta no matter how much I added
Red dye males things purple
3 out of 5 stars
HG - 4 months ago
I was excited to try these natural dyes, and the yellow, green, and blue turned out beautiful pastel colors. The red turned bright purple. The more dye I added, the more magenta it turned, but it never turned into red. Very sad about that part but if you do not need red, these are a great option.
Red is defintirly purple
3 out of 5 stars
Thumbs down graphic, would not recommend
Jen - 4 months ago
Red is definitely purple 😂 if you plan to make Christmas cookies may try something else. I have Barney cookies now to share. It even baked them more of a blue purple. I do fine the humor in it at least. I do appreciate the no artificial dyes though! Reason I bought these.
Great Color
5 out of 5 stars
Thumbs up graphic, would recommend
hanbana - 4 months ago, Verified purchaser
I really liked these. I bought them to replace food coloring with dyes in them and have enjoyed these so far.
Fiddly food coloring w/ muted off colors
2 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
Colors off, difficult to incorporate into cookie dough have to really work it in over handling the dough, gets all over your hands and washes out at temp higher than 350.
Safe Option to Dyes
5 out of 5 stars
Thumbs up graphic, would recommend
Kellam5 - 6 months ago, Verified purchaser
As someone who refuses to buy dyes for my baking needs, these are the perfect alternatives. My children love to have colored icing and it's always fun. With the concern of color dyes, we've been unable to have colored icing. These are perfect and don't contain the harmful chemical dyes.
Great food coloring without artificial dyes!
5 out of 5 stars
Thumbs up graphic, would recommend
Jennifer - 6 months ago, Verified purchaser
I absolutely love that they are making food coloring without artificial dyes! My kids do enjoy when I color foods for holidays but I’m not willing to use artificial dyes to do that so these are perfect. I love the color options too. Great product!
Great for diy playdough
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 6 months ago, Verified purchaser
I love that these colors are non-toxic. We used these when making playdough and it turned out great.
Not red
3 out of 5 stars
Thumbs down graphic, would not recommend
lolo - 9 months ago
The red is definitely purple, not even close to red
Not super bright, but they get the job done.
3 out of 5 stars
Thumbs up graphic, would recommend
skellysa - 11 months ago, Verified purchaser
Red is more purple, but all the other colors work really well.
Beautiful colors
5 out of 5 stars
Thumbs up graphic, would recommend
Leajay - 11 months ago
Yes they are not as vibrant but you are getting no dye. So that is expected. I made homemade bagels and they turned out perfect!!!
Color doesnt show
1 out of 5 stars
Thumbs down graphic, would not recommend
Melz2020 - 1 year ago
Used an entire bottle of red and it barely turned it a light shade of pink.
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
MrsLopez - 1 year ago
The colors were not at all what the packaging says it is once mixed with food.