$14.00 when purchased online
Target Online store #3991
About this item
Highlights
- Dual-ended conditioning eyebrow pencil
- Smooth-glide formula helps you define and fill in brows
- Ultra-fine, slanted tip for total precision to fill in brows with feathery hair-like strokes
- Gives brows a fuller-looking appearance
- Features a spoolie brush to groom & shape for a naturally groomed look
- Plant-based ingredients like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil help condition brow hairs
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Define and shape your eyebrows to perfection with Well People’s dual-ended Expressionist Brow Pencil, featuring a clean formula developed by dermatologists. The ultra-fine, slanted tip allows you to fill in brows with feathery hair-like strokes, while the spoolie on the other end helps tame and shape brows into place for a naturally groomed look. The smooth formula glides on with ease for a no-skip application that gives brows a fuller-looking appearance. Formulated with deeply conditioning ingredients from nature like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil for healthier brows.
Why Well People loves it:
• Smooth-glide formula helps you define and fill in brows
• Ultra-fine, slanted tip for total precision
• Features a spoolie brush for grooming and shaping
• Plant-based ingredients like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil help condition brow hairs
• Dermatologist developed
Plant-Powered Ingredients:
• Mango Seed Oil: Moisturizes brow hairs
• Jojoba Oil: Delivers vitamins E & B while ensuring a smooth application
• Castor Seed Oil: Rich in essential fatty acids to help condition brow hairs
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Smooth-glide formula helps you define and fill in brows
• Ultra-fine, slanted tip for total precision
• Features a spoolie brush for grooming and shaping
• Plant-based ingredients like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil help condition brow hairs
• Dermatologist developed
Plant-Powered Ingredients:
• Mango Seed Oil: Moisturizes brow hairs
• Jojoba Oil: Delivers vitamins E & B while ensuring a smooth application
• Castor Seed Oil: Rich in essential fatty acids to help condition brow hairs
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Filling
Net weight: .0 Ounces
TCIN: 83345977
UPC: 609332320154
Item Number (DPCI): 052-00-9835
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated castor oil, c10-18 triglycerides, synthetic beeswax, hydrogenated coco-glycerides, mica, copernicia cerifera (carnauba) wax/copernicia cerifera wax, bis-diglyceryl polyacyladipate-1, euphorbia cerifera (candelilla) wax/euphorbia cerifera wax, mangifera indica (mango) seed butter/mangifera indica seed butter, simmondsia chinensis (jojoba) seed oil/simmondsia chinensis seed oil, ricinus communis (castor) seed oil/ricinus communis seed oil, ethylhexylglycerin, tocopheryl acetate, polyhydroxystearic acid, lecithin, ethylhexyl palmitate, isopropyl myristate, isostearic acid, polyglyceryl-3 polyricinoleate [+/-]: black 2 (ci 77266), black iron oxide (ci 77499), yellow iron oxide (ci 77492), red iron oxide (ci 77491), titanium dioxide (ci 77891)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 6.33 inches length x 1.37 inches width x 0.94 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
The eyebrow pencil has received high praise for its precision, smooth application, and natural finish. Guests appreciate the fine tip that allows for hair-like strokes, making it ideal for defining brows without looking overdone. The dual-ended design with a spoolie brush adds convenience, while the range of colors caters to various hair tones. Many guests noted its long-lasting formula and clean ingredients, making it a reliable choice for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 143 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.5 out of 5
quality: 4.2 out of 5
value: 5 out of 5
71% would recommend
7 recommendations
Contains black 2!
1 out of 5 stars
Thumbs down graphic, would not recommend
Em - 4 months ago
The “deep brown” shade contains black 2, very disappointing for a company that claims to make clean products. I’d stick to the neutral brown for a safer option. I will be returning!
Perfect
5 out of 5 stars
Montie Marie - 8 months ago
originally posted on http://w3llpeople.com/

I bought the light black color pencil and it looks good. The color goes on well and I like how the tip of the pencil is small. It makes it easier to apply and stay straight. I would recommend.
Great Pencil
5 out of 5 stars
Thumbs up graphic, would recommend
Malllory - 1 year ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin type: Oily
- Eye color: Green
This is my go-to eyebrow pencil. It has quality ingredients and it’s a great color for my eyebrows. I’m obsessed.
Best brow pencil!
5 out of 5 stars
Thumbs up graphic, would recommend
Lmrs4 - 2 years ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
- Skin tone: Light
I love this brow pencil! The color and application is perfect! I like it even more than the Kosas or Anastasia brow pencils! Definitely recommend :)
A great brow definer
4 out of 5 stars
Nansica - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] The color was good again my skin. I've had my eyebrow done with powder ombréd so this really defined them ber. It was easy to apply the strokes to darker and define them.
Chic and modern-love it!
5 out of 5 stars
SSZGem - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Let's start with the packaging. It is beautiful! White, chic, simple, and modern! Neutrals are so in, so it was pleasant to see white packaging for a pencil. The pencil itself glides on the brows like silk, and it lasts me the whole day. It does tend to get a tad bit oily as the day progresses, but this can be due to the natural ingredients. My brows do not look painted or lined at all, and that's amazing because I have sparse eyebrows with fine hair. Did I mention, no harsh chemicals! This was another plus for me. I'd definitely recommend everyone to try this pencil.
Dual-ended, Conditioning Brow Pencil - Natural Ingredients
5 out of 5 stars
Chanty - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Loving the convenient dual-ended eyebrow pencil that also conditions brows with natural ingredients - great added bonus that gives browns the TLC they need. It's also Vegan & Cruelty Free! Easy to use, glides on effortlessly and amazingly defines brows while making them look fuller! Ideal, brown pencil with an ultra-fine slanted tip for added precision and hair like strokes that delivers great fuller-looking brows. The spoolie brush is perfect to groom & shape brows. Allows achieving a natural look.
Love it
5 out of 5 stars
GabyL - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] In itself, I loved it. It is a light pencil with a soft consistency but with good pigmentation. The tone they sent me is going very well for me.
Wonderful neutral/cool toned eyebrow pencil, finally!
5 out of 5 stars
Nyla - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I loved this eyebrow pencil. The color was perfect for my eyebrows. I have dark hair and often the brow products available are too warm toned or black. This color was a perfect match and so easy to use. It had the right amount of creaminess in application, but staying power where it didn't fade or smudge off throughout the day. All in all I very much enjoyed using it and will purchase once this one runs out!
Lived up to my expectations !!!!
5 out of 5 stars
Sumi - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] First I would like to mention that I loved how convenient and easy it is to apply on your brows. The application is so smooth and effortless. This pencil is dual ended and shapes my eyebrows to perfection. I have thick eyebrows but still I use a brow pencil to make my eyebrows look more appealing and nicer looking. It gives an excellent finishing and a more cleaner look. This product especially makes brows stay in place and gives a more sharp look. I am excited to try other colors like deep brown and warm brown from the same product. This product has truly lived up to my expectations.
Great product but wrong shade for me
4 out of 5 stars
Britney - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] It was a really nice product to try and fill up my brows, I would have to use a darker shade since mine was a little too light and noticeable.
Good
5 out of 5 stars
Kavin - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] The brush is very easy to use. I often use it to draw eyebrows, eyeliner, very beautiful and long-lasting lines. I really like this product. Product quality is very good
Great product with great results
4 out of 5 stars
erin - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I have been using the same brow products for years, so I'm always skeptical to try something new, but Expressionist Brow Pencil really exceeded my expectations! The color payoff is excellent, not too dark but enough color to make my brows look darker and fuller. I like the applicator of the product as well. The micro tip is easy to work with for look I'm wanting to achieve. I don't have any negatives for this product.
Browow!
5 out of 5 stars
Chicka - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Been using this eyebrow pencil regularly and it looks so natural! Love how it stays on all day. I get compliments regularly on my brows since I started using this. Would recommend as a daily tool in your arsenal. Also love the minimalist packaging!
Good one
4 out of 5 stars
Karthika - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] The Expressionist Brow pencil is a very nice to have one. It helps to get the full brow look. I had to go again and again with the pencil which is why I am giving a 4 star. It stayed in place the whole day. Good pigmentation.
Very warm brown
4 out of 5 stars
Eli - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I really like the packaging and functionality of this product! The brush works great and the formula itself is high quality. I have dark brown hair and used the Warm Brown color which unfortunately was not the right color for me. It shows up a bit on the red side, and didn't look very good on me. I gave the product to my friend, who is blonde, to use and she had the same issue - the coloring was a lot redder than expected. Overall the formula and product itself was really nice and at a really great price point, but i'd pay special attention to coloring when ordering!
Definitely an upgrade!
4 out of 5 stars
AviKreative - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I used this product to help fill in and shape my brows. I loved that the pencil had a brush at one end and the pencil at the other. It helped having that because I like to brush and tame my brows before filling them in. My only issue was the actual pencil took a while to get used because I had to practice on how much pressure to apply when filling in my brows. Too much pressure left a harsh line, to light pressure it barely showed up.
Amazing brows
5 out of 5 stars
Makeup lover - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I love how this pencil glides. I can fill in my brows with very realistic like strokes with this pencil. It doesn't smudge like most pencils do. It has great pigment
Best Brow Pencil Ever
5 out of 5 stars
Cris - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I received a W3ll People Expressionist Brow Pencil in Deep Brown as a free sample from Bzz Agent in exchange for my opinion. I have never had luck finding an eyebrow pencil that I like. I hate having to sharpen the pencil and the point breaking easily. I never thought that I would find an eyebrow pencil that I would completely like, until I received this eyebrow pencil. I like how I don't have to sharpen it because it is retractable. The ultra fine type makes it a plus because the strokes come out perfectly every time. The added spoolie helps with fly away hairs. I love that it is made from natural ingredients that do not make my face itch. From now on it will definitely be my go to eyebrow pencil. I recommend it to everyone that is looking for an eyebrow pencil that they can trust will make their eyebrows pop. I will definitely be buying this pencil after I finish the one I have now.
I would purchase this brow pencil again
4 out of 5 stars
Saadiqua - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I love that it's the exact shade I need for my brows. I'll be honest at first it was a bit tricky to actually get it to mark my brows but after a few tries I started seeing the pigment which looks great. I love the spoolie at the other end to brush out my brows and blend out the product.