$22.00 when purchased online
Target Online store #3991
About this item
Highlights
- Sets skin and makeup with a translucent finish
- Blurs imperfections and minimizes appearance of pores
- Helps absorb oils and control shine
- Brightening powder leaves skin with a semi-matte, luminous glow
- Includes plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Description
Make dreamy, luminous skin your reality with Well People’s Superpowder Brightening Powder. This baked setting powder invisibly blends to set your makeup, leaving your skin with a barely-there finish and a healthy glow. Infused with plant-based ingredients like squalane, this brightening powder also works to nourish skin, blur imperfections, control shine, and impart your skin with a subtly luminous sheen.
Why you'll love it:
• Sets skin and makeup with a translucent finish
• Blurs imperfections and minimizes appearance of pores
• Helps absorb oils and control shine
• Leaves skin with a semi-matte, luminous glow
• Includes plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Helps skin look luminous and smooth
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Why you'll love it:
• Sets skin and makeup with a translucent finish
• Blurs imperfections and minimizes appearance of pores
• Helps absorb oils and control shine
• Leaves skin with a semi-matte, luminous glow
• Includes plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Helps skin look luminous and smooth
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Palette: Translucent
Product Form: Powder
Cosmetic Coverage: Light
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Industry or Government Certifications: USDA certified organic
Net weight: .31 Ounces
TCIN: 87115263
UPC: 609332313002
Item Number (DPCI): 052-00-5298
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mica, zea mays (corn) starch/zea mays starch*, squalane, pentylene glycol, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, water, glyceryl stearate, sodium pca, sodium lactate, magnolol, honokiol, urea, niacinamide, lactic acid, inositol, glycine, fructose, sodium benzoate [+/-1: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499) *organic ingredients
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.99 inches width x 2.99 inches height
Estimated ship weight: 0.143 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this go in before or after nakeup
submitted by Butterfly - 8 months ago
A: Hi Butterfly! We would recommend applying the Superpowder Brightening Powder afterwards to help set the makeup with a semi-matte, luminous glow.
submitted byThe Well People Team - 7 months ago
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Summary of reviews
The product is highly praised for its brightening and subtle glow effects, making it ideal for setting makeup and enhancing complexion. Guests appreciate its lightweight, natural finish and versatility in application. It is particularly favored for under-eye brightening and as a highlighter. However, some guests with medium to dark complexions noted issues with flashback and white cast.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 979 reviews
My favorite highlighting powder
5 out of 5 stars
AR - 1 year ago
originally posted on http://w3llpeople.com/
I love the champagne color. I use it to highlight my cheekbones, it is the best highlighter I have ever used. Apply it with a big fluffy brush and it makes your skin glow. This is my second purchase, you know it's good when you restock and don't move on to a different product!
Pleasantly surprised
5 out of 5 stars
Nickinindy - 2 years ago
originally posted on http://w3llpeople.com/
I bought this product as a highlighter, but it isn't that. It is a brightening powder. It sets my make up and give a subtle glow to the skin. I use it down the center of my face; forehead, nose, cupids bow, chin, and then on the very top of my cheekbones. Very subtle glow. I am over 50, so I am careful with shimmer, but this is light and subtle.
Best brightening powder for dry skin.
5 out of 5 stars
Sophia - 2 years ago
originally posted on http://w3llpeople.com/
I use this in combination with the loose powder and I would say this has a brighter effect than the loose version. You can also be more deliberate with this baked formula. I have super dry skin and this makes me look like I'm hydrated and "lit-from-within". I use this to set my under eyes and add brightness without shine or sparkle, giving a very natural no-makeup look. Highly recommend!
Great for zoom calls all day
5 out of 5 stars
AshMarie - 3 years ago
originally posted on http://w3llpeople.com/
I love this product. I put it on as my last step or before setting spray. it really gives me a brightened appearance and complexion especially for all the zoom calls I do. Thank you for helping me not look tired!
Nice for setting concealer
5 out of 5 stars
Thismomrighthere - 3 years ago
originally posted on http://w3llpeople.com/
I received this as a free sample. I like how this help illuminate and set my concealer. It does a wonderful job brightening my under eyes and will come in very handy during the summer!
Flawless Makeup
5 out of 5 stars
Kasidy45 - 3 years ago
originally posted on http://w3llpeople.com/
This powder works great as a setting powder! It made my makeup look flawless, I have received multiple compliments about how flawless my face looks, I've been told I look like a doll. I definitely recommend this product, thank you to Influenster for sending me this complimentary product!
Good setting powder
4 out of 5 stars
Dokhoun - 3 years ago
originally posted on http://w3llpeople.com/
Color is very light. More for fair to light complexions. I use it all over my face or set my concealer. It works pretty well. I like how the brightening is subtle.
Okay
2 out of 5 stars
Dee - 3 years ago
originally posted on http://w3llpeople.com/
Was hard for it to get on my brush. I use my finger to put some on my eyelids and use it under my eyeshadow to set my concealer. Does the job.
Works great!
5 out of 5 stars
Miq505 - 3 years ago
originally posted on http://w3llpeople.com/
I received this product as a free sample. I use this as a setting powder. I truly wasn't expecting much and I was pleasantly surprised. It set my makeup well and gave my complexion a lovely bright glow. It's quickly become my favorite setting powder.
Not medium to dark skin friendly
3 out of 5 stars
Nat the Makeup Bat - 3 years ago
originally posted on http://w3llpeople.com/
I attempted to use this product all over my face and it had flashback. I wear shade 300 in the Fenty Beauty hydrating foundation, so I'm not used to flashback and white casts. Sometimes I'll use this product if I need a quick undereye brightening powder, but I'm not a fan. I received this product complementary of Influenster & W3ll People.
Great product
5 out of 5 stars
Haylee - 3 years ago
originally posted on http://w3llpeople.com/
I really like this powder to use as an under eye brightener and highlighter! Very flattering light shimmer and natural looking
Perfect for subtle highlight
5 out of 5 stars
MelA - 3 years ago
originally posted on http://w3llpeople.com/
I adore this powder for brightening up my under eye area after using concealer. It doesn't settle into my fine lines and it gives just enough shimmer to not look flat, it looks like real skin. It brings my cheekbones out enough to get away with a no makeup makeup look. I received this product as a sample in exchange for an unbiased review.
Okay brightener, great no makeup highlighter
4 out of 5 stars
Ebeauty - 3 years ago
originally posted on http://w3llpeople.com/
I received this brightener complimentary from Influenster in the Clean and Chic voxbox. I'm not a fan of sparkly under eyes, so I chose to use this as a highlighter. As far as using it as a highlighter, it's great for a no makeup glow as it doesn't have high shine. It picks up well with a brush, and has a smooth formula. Unfortunately, the compact I received was broken, but the product itself was still intact. I can't say that I would repurchase this as I prefer other ways of brightening under my eyes, but for what I use it for, I think it will last a long time.
Def a recommendation
4 out of 5 stars
JanLaBu - 3 years ago
originally posted on http://w3llpeople.com/
I love this brightener powder. It's light and airy yet provides beauty. Would recommend this for any skin types
Brightens
4 out of 5 stars
Rose - 3 years ago
originally posted on http://w3llpeople.com/
I like this powder. It brightens the face but very subtle and not too shimmery. It does absorb oilyness and shine and makes the face look smooth. I didn't see any flash back after taking photos with it. I give a 4 star because the shine came back after a while. Could be more long lasting.
So great!
5 out of 5 stars
Ayyyy - 3 years ago
originally posted on http://w3llpeople.com/
I really liked this! Very pretty without being too much. Also like the layering aspect of how much I want and being able to choice coverage
Love it
4 out of 5 stars
Becks - 3 years ago
originally posted on http://w3llpeople.com/
I like to use this under my eyes as it brightens up my whole face! :) I also like the clean ingredients and lack of talc which is awesome I received this product complementary from influenster for testing!
Recommend for Beautiful and Luminous Set
4 out of 5 stars
Megan - 3 years ago
originally posted on http://w3llpeople.com/
This gave me a flawless luminous set for my tinted moisturizer. I prefer a barely there makeup look. This powder gives a beautiful lightweight finish!
Semi-matte and Compact
5 out of 5 stars
Yenny.I - 3 years ago
originally posted on http://w3llpeople.com/
I love how compact this setting powder is and how the semi-matte finish looks on me. My pores appearance reduce significantly. It set my makeup for at least half a day and more it depends on how oily your skin is. With the color being translucent, you can just do a quick touch up and it won't change your whole face makeup significantly.
Very brightening!
4 out of 5 stars
Brookey - 3 years ago
originally posted on http://w3llpeople.com/
I like to use this under my eyes as it brightens up my whole face! :) I also like the clean ingredients and lack of talc which is awesome I received this product complementary from influenster for testing!