$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- Outrageous volume, length and lift
- Castor Oil nourishes with omega-6 fatty acids
- Intense black pigment in a softly buildable formula, with smooth glide and good adhesion for ultra volumizing effect
- Hourglass brush boosts and lifts lashes
- Cruelty-free
Description
Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added Castor Oil because stronger is better, too – so nourish those lashes with omega-6 fatty acids and essential proteins as you boost them with unstoppable drama. Featuring an hourglass brush that grabs and lifts lashes, coating them with our softly buildable, extra-smooth glide formula. The pigment adheres for such instant volume that you’ll throw your hands in the air for those true player hairs!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Thickening, Volumizing
Net weight: .33 fl oz (US)
Features: Built-In Brush
TCIN: 80028916
UPC: 077802118752
Item Number (DPCI): 052-03-3800
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, paraffin, butylene glycol, palmitic acid, polyacrylate-21, copernicia cerifera (carnauba) wax/cire de carnauba, stearic acid, steareth-20, tromethamine, cetearyl alcohol, oryza sativa (rice) bran wax, tribehenin, silica, steareth-2, acacia senegal gum, phenoxyethanol, bis-diglyceryl polyacyladi- pate-2, polybutene, hydroxyethylcellulose, trideceth-6 phosphate, caprylyl glycol, ethylhexylglycerin, allantoin, dipropylene glycol, glyceryl caprylate, ricinus communis (castor) seed oil, iron oxides (ci 77499). [2007-1]
Allergens & Warnings:
NOT TESTED ON ANIMALSShipping details
Estimated ship dimensions: 6 inches length x 3.5 inches width x 0.05 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product water proof?
submitted by Randomperson - 4 years ago
A: Wet n Wild Big Poppa Mascara is not waterproof but we suggest our best-selling MegaLength Waterproof Mascara if you’re looking for waterproof mascara!
submitted bywetnwildbeauty - 4 years agoBrand expert
Q: Is it safe for sensitive eyes
submitted by Carol - 4 years ago
A: Wet n Wild Big Poppa Mascara is certified Target Clean however has not been tested by an ophthalmologist for use on sensitive eyes.
submitted bywetnwildbeauty - 4 years agoBrand expert
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4.1 out of 5 stars with 293 reviews
easy to apply: 3.26 out of 5
easy to remove: 3.52 out of 5
long lasting: 3.46 out of 5
quality: 3.15 out of 5
value: 3.26 out of 5
48% would recommend
37 recommendations
not hypoallergenic.
1 out of 5 stars
ericawitha-C - 15 days ago
originally posted on WetnWild
just bought it snd my eyelid is swollen this mascara should be hypoallergenic
(no review title)
5 out of 5 stars
Bobbymcmartin - 4 months ago
originally posted on WetnWild
It’s the most amazinggggggg mascara it helped me pull guys I love the big poppa mascara!
Lush Lashes W Volume & length
4 out of 5 stars
Dmagic - 5 months ago
originally posted on WetnWild
The brush is fantastic. Gives the lashes volume and length good. When ya cry it doesn’t run bad. The issue I experienced is the formula has a tendency to flake after long wear.
Big Poppa Mascara
5 out of 5 stars
Elaine Petrulakis - 8 months ago
originally posted on WetnWild
Wow! This mascara is powerful! Love it! Length and thickness is beautiful!
LOVE IT
5 out of 5 stars
MS. BEE - 9 months ago
originally posted on WetnWild
By FAR the BEST mascara at its price point. I have no issues with it. The applicator brush lifts and separates and coats evenly. I have no issues with it lasting at all. I have had people think Im wearing false lashes with this stuff.
Almost perfect
4 out of 5 stars
Kandi Blaze - 11 months ago
originally posted on WetnWild
Good but almost too sloppy (almost). But if you layer it it’s nice.
My new holy grail mascara
4 out of 5 stars
evalved - 1 year ago
originally posted on WetnWild
Wet n' Wild mascaras are the most overlooked on the market. Big Poppa mascara is a great mascara, and the price point can't be beat. I used it last year, and loved it. I kept overlooking it, and I'm glad I went back to it. It volumizes, lengthens, and defines. When I combine it with the Mega Clear mascara, it makes me look like I'm wearing falsies or got lash extensions, it's that good! This has officially replaced another brand that I was going to buy that was my holy grail, but Wet n' Wild is better, and half the price. In fact, Big Poppa mascara is my new holy grail mascara!
Great mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
goobster - 1 year ago
- Eye color: Green
- Hair color: Brunette
- Skin concern: Acne
- Skin type: Combination
- Skin tone: Light
I love this mascara, I originally first bought it at Dollar General. I usually with other mascaras apply 4 layers to the top and 2 to the bottom but this I only have to do 1 layer top and bottom (2 layers on top if I really want volume) and it’s the best mascara I’ve tried!
Best mascara I've tried!
5 out of 5 stars
Thumbs up graphic, would recommend
Missnoname - 1 year ago
- Skin tone: Light
- Hair color: Black
- Skin type: Combination
- Skin concern: Dullness, Uneven skin tone, Pores, Aging, Sensitivity
This mascara saved me from a date! I bought this on a whim, because I love Wet N Wild products (using since 6th grade!) but I don’t like their mascara, because it tends to be drying since they got rid of a few that I absolutely love. And the waterproof ones I have tried are either dried up, or dry out too fast. I saw this and was like “I’ll give it a go” and it’s pretty much the only mascara I use. It even works better than a waterproof one, or ones I have found, and I’m a drugstore girl because I’ve tried some expensive ones and was not impressed! This one is more like a tubing mascara, and if you set it with a good setting spray, it will stay on all day!
Best mascara I’ve found so far !
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

I don’t have this set but I do have the big poppa mascara! And let’s just say that I found a new favorite mascara. It gives volume and is easy to remove. Does not irritate my eyes at all, which is a big deal to me because if it so much as makes my eyes burn it’s going in the trash. And it doesn’t flake! I wore this all day and didn’t have to go “fix” my face because there was black stuff everywhere under my eyes.
(no review title)
5 out of 5 stars
Lily33 - 1 year ago
originally posted on WetnWild
One of my favorite 'drugstore' affordable mascaras! Super cute packaging too and is buildable
Would not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
PamiDean - 1 year ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Pores, Aging, Dullness
- Skin tone: Medium
The wand is weirdly shaped she the mascara is not smooth- it’s clumpy/sticky
No
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 1 year ago
Mascara stayed stuck on wand
Makes my eyelashes pop
5 out of 5 stars
juliannao11 - 2 years ago
originally posted on influenster.com

this is my all time favorite mascara. absolutely gorgeous and makes my eyelashes pop like crazy. i definitely recommend this mascara to people with smaller eyelashes
Geeat price, best for med to long lashes
5 out of 5 stars
Thumbs up graphic, would recommend
jlp6806 - 2 years ago, Verified purchaser
- Skin type: Normal
- Eye color: Hazel
- Skin concern: Sun damage, Aging, Dark circles
- Hair color: Grey
- Skin tone: Medium
I took a chance on purchasing an inexpensive mascara and holy cow! I’m impressed! It’s a bit messy but really great on longer lashes. If you have short thin lashes, this probably won’t be for you.
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
Mom of 3 - 2 years ago, Verified purchaser
this is my favorite long lasting mascara!
Eh it's ok
4 out of 5 stars
Thumbs up graphic, would recommend
Ppumkin92 - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles, Sensitivity, Calluses
- Hair color: Grey
- Eye color: Brown
Gave full lashes but was kind of clumpy.
win- loose
2 out of 5 stars
lunvr - 2 years ago
originally posted on influenster.com

this mascara makes my eyelashes look lush but the wand is so big and the formula gets a little goopy from time to time and makes the mascara go everywhere
Wet n Wild Mascara
5 out of 5 stars
Lisa - 2 years ago
High quality and excellent brand
Good mascara for the price
4 out of 5 stars
mandyl34 - 2 years ago
originally posted on influenster.com

I think for the price this mascara is great. I dont love the formula as its a little clumpy but it definitely gives your lashes volume. Its great for just an everyday mascara and you cant beat the price! I also like that one coat does the job and you can get more volume with another coat.