$4.79 when purchased online
Target Online store #3991
About this item
Highlights
- Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
- Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
- Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
- Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color.
Directions: Easily apply and build to your desired look.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Easily apply and build to your desired look.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Balm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Skin Texture Improvement, Brightening
Net weight: .11 Ounces
TCIN: 89259314
UPC: 077802161413
Item Number (DPCI): 052-03-2457
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, synthetic wax, phenyl trimethicone, silica, dimethicone crosspolymer, flavor/aroma, triethoxycaprylylsilane, phenoxyethanol, silica dimethyl silylate, caprylyl glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexylglycerin, hexylene glycol, benzyl benzoate, anise alcohol, [+/- (may contain): yellow 5 lake (ci 19140), red 7 lake (ci 15850), titanium dioxide (ci 77891), red 30 lake (ci 73360), red 28 lake (ci 45410), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), blue 1 lake (ci 42090).
Shipping details
Estimated ship dimensions: 3 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 351 reviews
easy to apply: 4.37 out of 5
easy to remove: 4.42 out of 5
long lasting: 3.39 out of 5
quality: 3.78 out of 5
value: 4.05 out of 5
68% would recommend
22 recommendations
Beautiful lipstick balm
5 out of 5 stars
Thumbs up graphic, would recommend
Rosie - 1 day ago, Verified purchaser
- Eye color: Brown
- Skin concern: Pores, Dark circles, Sensitivity
- Skin type: Normal
- Skin tone: Medium
- Hair color: Brunette
This is such a beautiful buttery lipstick that goes on like a balm but can be layered up to be more of a lipstick. Reminds me of Violette_FR
Wild Not Wet
3 out of 5 stars
Jay2025 - 1 month ago
originally posted on WetnWild
I thought Bali Blossom was a nice red/orange shade and was hoping the formula wasn't as dry as some of your other lipsticks. It is a pretty color, but quite soft--even for someone blonde/blue eyed like myself.. Also it goes on very dry, requiring a clear lip balm beforehand. Your company has several pluses--reasonable prices, cruelty and scent free. Products need some improvement, though.
Dupe for Violette Bisou Balm
5 out of 5 stars
Thumbs up graphic, would recommend
rheaju - 2 months ago, Verified purchaser
- Hair color: Black
- Skin type: Normal
- Eye color: Black
- Skin tone: Medium
Totally an inexpensive dupe for Violette’s Bisou Balm. Violette is $29. This is less than $5. Trust me when I say it is a dupe. I will be buying multiples of all the colors!
Too much silicone-similar to Fwee
4 out of 5 stars
Ann-au - 2 months ago
originally posted on WetnWild
I have the shade Bali Blossom. The formula is really nice, however I have come to dislike silicones in my lip products. I prefer not to ingest plastic if I don't have to. Something to be aware of if you plan to eat or drink while wearing. These give off a similar vibe to the Korean brand Fwee's pudding pots
Light, Creamy Matte Lipstick
5 out of 5 stars
Thumbs up graphic, would recommend
Sjashby - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination
- Skin concern: Redness, Dark circles, Pores, Sensitivity, Sun damage, Uneven skin tone, Puffiness
- Hair color: Brunette
- Eye color: Green
While the shade I bought isn't for me, I love this formula! This is a great creamy matte lipstick with good pigment, that doesn't accentuate the dry spots on my lips. And while it's a matte finish, it's not drying at all. I also appreciate the light sweet vanilla/sugary scent. I've already ordered two other shades for delivery. And for the price? *Chef's Kiss*
Good, but color is a littke different from pic
4 out of 5 stars
Thumbs up graphic, would recommend
Mwonder - 3 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Auburn
- Skin concern: Puffiness, Dark circles
- Skin type: Normal
- Skin tone: Light
I definitely like this. However, I feel like the color (I’m Shy) is quite a bit different from what the picture looks like. The picture looks a little deeper and more muted but when I put it on, it’s got a bit of red to it.. I love the velvety texture and it definitely has that blurred, matte, just kissed look. I bought this and another color because I wanted something that was an inexpensive dupe for Bisou Balm. I have never tried Bisou Balm, but the effect this is giving is giving what I had in mind. Some people are saying it’s drying, but I don’t find it super drying. I knew it was going to be blurred and Matte. I would say just make sure your lips are hydrated and exfoliated before using it, for the best result.
(no review title)
5 out of 5 stars
Kwalk - 3 months ago
originally posted on WetnWild
I bought the color I'm Shy. Velvety soft, beautiful color. I love it. Would like to see more cool toned colors. Would definitely repurchase.
Worst
1 out of 5 stars
Thumbs down graphic, would not recommend
Terrible - 4 months ago, Verified purchaser
Terrible ……………………….. i don’t recommend this!
Lipstick keeps falling off
2 out of 5 stars
Thumbs down graphic, would not recommend
Annanymous - 4 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
Was just ok. The lipstick came off of the vessel. A bit drying on the lips. I do like the blurred matte look.
Everyday lippie
5 out of 5 stars
Thumbs up graphic, would recommend
dimwhit - 5 months ago, Verified purchaser
- Eye color: Blue
- Hair color: Red
- Skin tone: Light
- Skin type: Dry
Good alternative for generation g. nice sheer color, but not too sheer it’s invisible. Feels really comfy on the lips!
Beautiful color
5 out of 5 stars
kaidpawl - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging for this product was so cute. It didn’t have a bad smell to it. The lipstick went on smoothly. It had great color to it. Although it did transfer just like most lipsticks.
Really beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
- 6 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Puffiness, Dark circles, Uneven skin tone, Pores, Acne
Really love this color (nude for love) and formula… does not feel like I have anything on and, for me, it is the perfect “lipstick/no lipstick” look. I just purchased two more!
We need more shades please!
5 out of 5 stars
Morning Mommy - 7 months ago
originally posted on WetnWild
My new no guilt go to! Use every day Each color I buy two - one for home one for my work makeup bag. Such a great value and dupe for the current "just bitten"/"just kissed" trend. Granted - does not last as long as the french brand so I reapply a few times (4?) a day BUT I don't need a mirror for it and more of a chapstick style reapply. Second - it isn't really drying its more that if you use powder or eat something it will collect "crumbs" so after lunch I will wipe first then reapply. Can be used with a lip liner contour but the blurr is so nice I almost never do. Three - pigment is strong but lipstick is matte shear so the effect is from the texture not the color. Also the shades are a shade off of look with more pink like I'm Shy has more pink, and so does the red one. Nude one has a little more coral. Fourth- its over 80% less the cost of that other brand for the same effect. So much more affordable and you don't worry about losing or dropping. We just need more shades now please! Highly recommend !
Perfect dupe at a fraction of the price
5 out of 5 stars
Thumbs up graphic, would recommend
sammiben - 8 months ago, Verified purchaser
This is exactly like the Glossier Generation Generation G and The Violette Bisou Balm. It's a perfect matte blurred out lipstick. The bad reviews are not understanding what this is supposed to be. It's actually perfect.
Old School
3 out of 5 stars
amandab397 - 8 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This came a little broken at the tip but? still usable. Not really scented and has a sheer texture. Reminds me of the Rouge Shade in the early 90s and late 80s. It will transfer but, feels like a chapstick almost, very soothing.
Such a pretty color!
5 out of 5 stars
Thumbs up graphic, would recommend
Trae - 9 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Redness, Dark circles, Cuticles, Pores, Dullness, Sensitivity, Sun damage, Uneven skin tone, Puffiness, Cellulite
- Hair color: Auburn
- Eye color: Blue
So pretty! I haven't tested longevity but I would assume it wears off quickly like most cheaper products do. Maybe setting spray could help.
Red color barely visible.
2 out of 5 stars
Thumbs down graphic, would not recommend
Raya - 10 months ago, Verified purchaser
Barely showed up. More like a light tinted chapstick.
Only good for pics
1 out of 5 stars
Thumbs down graphic, would not recommend
targetlover - 10 months ago, Verified purchaser
- Hair color: Grey
- Skin tone: Light
- Skin concern: Aging
- Skin type: Normal
Color is WAY off from depicted online. Dry feel on the lip. I have it one star because it photographs well. Off camera I appear to be dead . I have blue eyes , light skin, brown grey hair for reference (see pic )
Red lipstick
5 out of 5 stars
Thumbs up graphic, would recommend
Evelyn - 10 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Puffiness
- Skin tone: Light
Long lasting good price not so bright red
Color nice
5 out of 5 stars
shannonn27 - 10 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Loved the pop of color this gave to my lips and how smoothly it goes on. I saw that it blurred out the fine lines in my lips and it stayed on for a long time!