$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- 10-pan shadow palettes featuring matte, satin, shimmer, and metallic finishes
- Rich pigment and high payoff formula blends effortlessly with a soft glide application
- Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones
- Long-wearing, Fragrance-free, Gluten-free, Vegan
- Cruelty-free
Description
Our tried and true and now NEW Color Icon 10-Pan Shadow Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these Shadow Palettes – each one is a true 10!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Matte, Satin, Shimmer
Color Palette: Medium Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Defining
Net weight: .42 Ounces
TCIN: 80028901
UPC: 077802140739
Item Number (DPCI): 052-03-3353
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.6 inches length x 4.3 inches width x 0.5 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Please. Explain where the marked "*not for use around eyes" shadows are supposed to go!?!? Why are there "shadows" in this pan that can not be used as shadows!?!
submitted by Jerseylady - 2 years ago
A: Hello Jerseylady, I was not able to find anything that said not use to use around the eyes but all of these shadows can be used on the lid and lower lash line. The formula is also completely vegan and cruelty free. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page :)
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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Summary of reviews
This eyeshadow palette offers a vibrant range of colors that are highly pigmented and easy to blend, making it ideal for both beginners and experienced makeup enthusiasts. Guests appreciate its versatility for creating various looks, from everyday wear to dramatic styles. The compact design is perfect for travel, and the affordability adds to its appeal. However, some guests noted concerns about certain shades not being suitable for use around the eyes, which is important to consider before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
4.4 out of 5 stars with 441 reviews
long lasting: 3.67 out of 5
quality: 3.86 out of 5
easy to apply: 4.27 out of 5
value: 3.93 out of 5
easy to remove: 4.33 out of 5
55% would recommend
18 recommendations
(no review title)
4 out of 5 stars
VictoriaHearts - 4 months ago
originally posted on WetnWild
It's really pigmented, It's my shades and in my favorite colors so I had to get it!
Great colors for everyday use
5 out of 5 stars
andreah467 - 6 months ago
originally posted on influenster.com
This is a great everyday Wear especially if you are a beginner in the makeup game. It has great pigmentation and will blend easily. I do notice on the shimmer colors it's best to use your finger or a glitter glue to make it pop out more. Using a brush will not do much. There is not to much fallout when I am applying it. The packaging is very simple and easy to open. The price is great for a drugstore eyeshadow quad.
Heart and Sol palette
4 out of 5 stars
creiwyn - 6 months ago
originally posted on influenster.com
It’s housed in the standard plastic case. It doesn’t have a mirror or come with brushes. These are pretty pigmented, to the point that several stain. They pretty much apply the same color as they appear in the pan. They’re more towards the orange side. They’re pretty smooth and blend nicely. I did get some fallout, but nothing major. They didn’t go on chalky or patchy. They wore quite well without a primer, last for about 6 hours before I saw minimal creasing, no fading though. I would definitely recommend getting them.
Read the label first!
2 out of 5 stars
Adklady - 6 months ago
originally posted on WetnWild
I love the colors but READ THE BACK LABEL carefully, it states #7 (in the Nude Awakening color) is NOT FOR USE AROUND EYES! Unbelievable that it is included in the EYEshadow kit!!!! I’m glad I read that before I applied it. Had I realized before it was opened, I would’ve brought it back to the store for a refund. I’m furious that they can get away with this.
Not the best. Can't use all shades on eyes
3 out of 5 stars
Thumbs down graphic, would not recommend
Abby - 7 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Dullness, Uneven skin tone
- Hair color: Brunette
- Eye color: Hazel
I don't wear eyeshadow often, so I'm not interested in spending a ton of money on a palette that will remain mostly untouched. And therefore I'm not too picky on formula because >10 bucks will only get you so far. The quality is fine overall. One of the shimmers barely shows up, unfortunately. The mattes are a little powdery but not too awful. The dark shades are fine for using as a powder liner, which is mostly what I use the palette for. But be warned, the reddish burgundy matte shade says it isn't supposed to be used around the eyes. What on earth am I supposed to use it for then? Why bother including it in a reformulation of a palette that has been known and used for over a decade as an eyeshadow palette? Feels like a waste. The packaging is really not that bad for the price. Overall, not thrilled and wouldn't repurchase.
Beautiful pallet
5 out of 5 stars
Teresa66 - 10 months ago
originally posted on WetnWild
My daughter and I love this pallet. We love it so much we both bought 6 a piece. 😬😬 I know a bit extreme but when u find something you like then you can’t have enough of it. Also, makeup is discontinued so often that when you want more …its already unavailable 🫤
Fire Whoever Designed the Package
2 out of 5 stars
Caro G. - 1 year ago
originally posted on WetnWild
Whoever designed/chose this packaging for the pallette needs to be put out of a job, it is impossible to open without wedging something in the clasp, I was trying so hard to open it it came out of my hands and broke on the ground. The colors really aren’t that great either. Rare wet and wild L
Disappointing
2 out of 5 stars
mandi8990 - 1 year ago
originally posted on WetnWild
So disappointed in the new palette. I had the OG and loved it to death. I hit pan on every color. I went to repurchase and they had revised the packaging and reformulated it. The quality is just not as good. I ended up giving it to my niece to play with.
Great for day/night looks on lots of skin tones
5 out of 5 stars
Britchiq - 1 year ago
originally posted on WetnWild
I LOVE this palette! This is my current "go to" and the size is perfect for travel! The mix of both light/dark and matte/shimmer has made it my current fave!
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 1 year ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Dark circles, Redness, Puffiness, Cellulite, Aging
Great value, love the colors
In Love
5 out of 5 stars
Thumbs up graphic, would recommend
Anita - 2 years ago, Verified purchaser
These wet n wild pallets are some of my favorites. I now have the 2 that work best with my eyes (hazel) and that I would actually use. The quality is amazing; not flaky, shows well, blends well, lasts - the works. Highly recommend.
Great palette!
5 out of 5 stars
emilyd34ba - 2 years ago
originally posted on influenster.com
I picked up this palette randomly on my way to a wedding when I forgot to bring one of my eyeshadow palettes I already have. This has become one of my go to palette’s now! The colors are gorgeous and have such pigment to them! I would continue to buy this palette!
Some shades not for use on eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Falpreev - 2 years ago, Verified purchaser
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Oily
This product states to not use on or around the eyes. I wish I would have noticed the fine print before purchasing.
Decent but light
4 out of 5 stars
- 2 years ago
originally posted on influenster.com
It’s a decent little palette, but leans on the light side. I had so many neutrals didn't end up reaching for this one much so I decluttered it. Not bad though.
Good
5 out of 5 stars
caryanai - 2 years ago
originally posted on influenster.com
It is very pigmented and very good, they are used for any occasion and easy to store for trips, it is the best I recommend
Wet n wild palette
5 out of 5 stars
britney_111 - 2 years ago
originally posted on influenster.com
I love this palette ! Is so pigmented and has great colors to choose from! Would definitely recommend to you if you don’t like bright colors and also just in general ! 🙂
Love the quality
5 out of 5 stars
lizc257 - 2 years ago
originally posted on influenster.com
These eyeshadows add just seriously good wnw slaysssss their quality and I swear they. Perform just like high end shadows
Wet n wild
5 out of 5 stars
zainaba78 - 2 years ago
originally posted on influenster.com
I love this brand and their makeup. I really like this palette too. They have beautiful colors. Definitely worth it for love to do makeup like me.
Great color palette; perfect size for a travel bag
5 out of 5 stars
DPAtl555 - 2 years ago
originally posted on WetnWild
Great color palette, from light to dark. These colors are perfect for my skin color. I get some shimmers and some matte colors. All colors are very elegant, not too crazy. The plastic case is small enough to place in a travel bag.
Great palette for beginners
4 out of 5 stars
opheliacox13 - 2 years ago
originally posted on influenster.com
I have just begun starting to try to improve my makeup skills, and I wanted to try out an eyeshadow palette that wouldn't break the bank. This wet n wild palette can create some beautiful looks, the price is incredible, and if you apply an eyeshadow primer beforehand, it does have decent staying power. Overall I'm very happy with my purchase!