$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- Soft focus effect
- Long-lasting, buildable color
- Enriched formulas Infused with Jojoba Oil for a silky, smooth texture
- Blends effortlessly
- Cruelty-free, Gluten-free and Fragrance-free
Description
Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. Achieve the perfect balance between a blendable transparent sheen and a radiant pop. A long-wearing blush that blends seamlessly, glides on smoothly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones. Using a blush brush, swirl over the apples of cheeks, blending along the cheekbone.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Light Tones
Skin Tone: All Skin Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .21 Ounces
TCIN: 76727005
UPC: 077802115577
Item Number (DPCI): 052-03-4813
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
talc, magnesium myristate, silica, calcium aluminum borosilicate, dimethicone, caprylic/capric triglyceride, lauroyl lysine, simmondsia chinensis (jojoba) seed oil, synthetic fluorphlogopite, diethylhexyl syringylidenemalonate, trimethylsiloxysilicate, phenoxyethanol, chlorphenesin, octyldodecanol, butylene/ethylene/styrene copolymer, ethylene/propylene/styrene copolymer, tin oxide, microcrystalline cellulose, boron nitride, triethoxycaprylylsilane, water, iron oxides/ci 77491, ci 77492, ci 77499, mica, red 30/ci 73360, titanium dioxide/ci 77891
Shipping details
Estimated ship dimensions: 2.24 inches length x 2.32 inches width x 0.39 inches height
Estimated ship weight: 0.0441 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what ILE is this>
submitted by random - 1 year ago
A: Hey, Great question! The product placement in every Target store location differs. We would recommend to download the Target app to guide you! Select your Target store location and the aisle placement will be provided in each product page. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Where is this made? "Imported" is too vague.
submitted by Paul - 1 year ago
A: Hi Paul, this item is made in Mexico.
submitted bywetnwildbeauty - 1 year agoBrand expert
Q: Iam looking for mellow wine 328b blush
submitted by sylvia - 2 years ago
A: Hey Sylvia, We do carry the Color Mellow Wine in the Wet n Wild Color Icon Blush! It will be the third option on the page. This is a velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: How loose is the powder in the blush?
submitted by Spartacus - 5 years ago
A: Great question! The Wet n Wild Color Icon Blush has a silky smooth texture that blends effortlessly.
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: do these blushes have a shimmery finish or matte??
submitted by dania - 5 years ago
A: Hi Dania! The Wet n Wild Color Icon Blushes have a slight silky shimmer to them. I would not consider them matte. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
This product is featured in a recent Target Finds story
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Summary of reviews
This blush offers impressive pigmentation and a beautiful range of colors, making it a favorite among guests. Its lightweight formula allows for easy blending, providing a natural flush without feeling heavy. The compact design is convenient for on-the-go use, and the affordability adds to its appeal. While some guests noted issues with glitter and staying power, many still recommend it for its quality and value, especially for those new to makeup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 768 reviews
easy to apply: 4.33 out of 5
easy to remove: 4.79 out of 5
long lasting: 4.05 out of 5
quality: 3.86 out of 5
value: 4.32 out of 5
75% would recommend
68 recommendations
Very good pigmentation
5 out of 5 stars
alejandrah202_4940 - 23 days ago
originally posted on influenster.com
This blush is really what I've always needed, once I bought it I couldn't change it anymore, just a little on your brush for you to have a good pigmentation, I love it 😊 and I feel that it's eternal it never ends
Beautiful Until Y’all Reformulated
1 out of 5 stars
whateverzzz - 25 days ago
originally posted on WetnWild
Mellow Wine used to be a perfect red toned blush for medium neutral skin tones, but y'all reformulated and turned it into an unflattering shade of pink.
Too much glitter
1 out of 5 stars
Thumbs down graphic, would not recommend
Confused - 1 month ago, Verified purchaser
This has glitter … Ugg
Has a curry powder smell
3 out of 5 stars
dms_25 - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Aging, Dark circles, Uneven skin tone, Blackheads, Redness, Pores, Acne
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
I have medium skin tone… it’s a buildable blush. I have to tap in a few times to get the color on my cheeks… had a golden shimmery tone/ pinkish color on my skin. There’s a smell to it also. It’s not pleasant smell to it. I want to enjoy it. But the smell bothers me.
Great color and price
4 out of 5 stars
Thumbs up graphic, would recommend
Sharemyopinion - 2 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Medium
The color, and price, are exactly what I had been looking for. The container is cheaply made but as long as it functions, I’m happy.
beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
Bridge - 3 months ago, Verified purchaser
such a beautiful color for all skin tones applies easily very pigmented lasts all day and removed easily BEST VALUE
Hidden gem
4 out of 5 stars
Thumbs up graphic, would recommend
KeepRite - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles, Pores, Uneven skin tone
- Eye color: Brown
- Hair color: Black
This blush is a hidden gem. It blends in very well. It has a silky texture, and looks natural and radiant on my caramel skin with warm undertones. For the price it’s definitely worth it.
Blush
5 out of 5 stars
Thumbs up graphic, would recommend
Puma90028 - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
I like the way that it looks on my cheeks.
Mellow Wine is Brownish
1 out of 5 stars
Thumbs down graphic, would not recommend
Screename - 4 months ago, Verified purchaser
Mellow WIne looked good onlne but there is nothing wine-ish or plum about it. Looks very brown and warm almost orangey in the pan. I didn't even need to try it on after receiving it - I know it would not work for me.
It's a no from me dawg
1 out of 5 stars
Thumbs down graphic, would not recommend
Adrienne - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
The blush has large gold glitters in it and fades away SO quickly.
Best cheap blush out there
5 out of 5 stars
notheavenn - 6 months ago
originally posted on influenster.com
Considering how cheap this is, its amazing. Sometimes a little too pigmented for me, I've bought this twice as I hit the pan a little too much on the other one I had. Its easy to blend, I like the glitter.
Great blush!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 8 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
A nice light blush! It has some sparkle in it
The best powder blush ever!!
5 out of 5 stars
3sm3xoxo - 9 months ago
originally posted on influenster.com
I love this blush soo much, I use it every time I do my makeup. It’s soo light weight and goes on my face smoothly, I’ve had it for a while and it’s last me such a long time. It very pigmented and glittery, it has no scent. I definitely recommend this blush. It’s my go to blush well besides rare beauty blush. #wetnwild #blush
great colors !
4 out of 5 stars
vickyl108 - 9 months ago
originally posted on influenster.com
Wet n Wild blush is an excellent choice for those seeking quality makeup at an affordable price. The packaging is simple and functional, with a clear lid that allows you to see the shade inside. While it doesn't come with a mirror or brush, the compact size makes it easy to carry in your makeup bag.The blush is unscented, which is great for those with sensitive skin or who prefer fragrance-free products. In terms of pigmentation, Wet n Wild blushes deliver impressive color payoff. A small amount of product provides a beautiful, natural flush, and the shades are versatile enough to complement various skin tones.The texture is smooth and finely milled, making it easy to pick up with a brush and apply evenly. When it comes to blendability, Wet n Wild blush excels. It blends seamlessly into the skin, allowing you to build up the color to your desired intensity without looking patchy or cakey. Overall, Wet n Wild blush offers fantastic quality and performance, making it a great addition to any makeup collection. Highly recommended for both beginners and seasoned makeup enthusiasts!
My favorite blush it’s perfect!
5 out of 5 stars
- 9 months ago
originally posted on influenster.com
this product is truly my go to. I use it every single time I do my make up and the pigment is perfect. I love the mellow wine shade, and I honestly would not go for any other blush. It’s so pigmented you barely have to use any and it will last a lifetime it blends so well and the packaging is super easy!
Not worth jt
1 out of 5 stars
Thumbs down graphic, would not recommend
Cc - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
This blush is chalky, hard to blend, and a lot of product comes off when I dip brush :( very disappointed:/ I expected more, I miss the old blush they had a year ago :( do better please wet n wild :(
Best blush
5 out of 5 stars
Alex - 10 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Brunette
Love love love. The best blush! I use it on top of a wet blush
It is a smooth, average pigmented blush <3
4 out of 5 stars
voido - 10 months ago
originally posted on influenster.com
It is well packaged, it smells really good considering it’s makeup. It’s well pigmented although needs a bit more pigmentation. It is very blend-able and the texture is very smooth.
BRING THE OLD FORMULA AND SHADES BACK.
1 out of 5 stars
adrianagzz - 11 months ago
originally posted on WetnWild
BRING THE OLD FORMULA AND SHADES BACK. This latest version is horrible, the Rose Champagne was my favorite blush ever and you discontinued it and replaced it with this powdery blushes.. It is such a shame
Marvelous. Glad they still sell it.
5 out of 5 stars
Thumbs up graphic, would recommend
- 11 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Black
- Hair color: Brunette
- Skin concern: Aging
- Skin type: Normal
Just what I wanted. I purchased it here before.