$27.99 sale price when purchased online
$37.99 list price
Target Online store #3991
About this item
Fit & style
- Lead-safe, BPA-free and Phthalate-safe
- Insulated front pocket (9" x 8.5" x 2")
- Two padded adjustable straps
- Side mesh water bottle holder
- Reflective safety tape
Your little one will be the talk of the playground with the Wildkin 12 Inch Backpack! The front zippered compartment is insulated, easy-to-clean, and food-safe – perfect for storing lunches and snacks. Its just-right size is perfect for packing diapers, wipes, a change of clothes, and more. As always, all of Wildkin’s 12 Inch Backpacks feature vibrant, playful patterns, so your child will love this fun new addition to their school and travel gear. Each 12 Inch Backpack was designed to coordinate with other Wildkin gear, so go ahead and make a theme out of it! From nap mats to lunch bags, your child will love having their favorite designs with them on-the-go .
Dimensions (Overall): 12.5 inches (H) x 10.5 inches (W) x 7.5 inches (D)
Weight: .7 pounds
Suggested Age: 3-10 Years
Shell Material: Polyester
Bag Structure: Lightweight
Interior Features: Bottle Pocket
Exterior Features: Multiple Compartments
Main Compartment Closure: Zip Closure
Fabric Name: Woven
Capacity (Volume): 300 liter
Fits Laptop: No Laptop Pocket
Care & Cleaning: Spot or Wipe Clean
Warranty: 90 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 83126683
UPC: 097277408035
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 14.5 inches height
Estimated ship weight: 0.75 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Minor Outlying Islands, Virgin Islands, U.S., Alaska, Hawaii
item ships from third party seller: Wildkin
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 34 ratings
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4.6 out of 5 stars with 37 ratings
Summary of reviews
The Wildkin 12-inch backpack is a delightful choice for toddlers and young children, offering a perfect size for daycare, preschool, or short trips. Guests appreciate its vibrant designs, durability, and practical features like multiple compartments and a side pocket for water bottles. While some guests noted issues with the zipper and strap durability, the backpack's overall quality and appeal make it a popular choice for young children who love fun patterns like unicorns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 81 reviews
value: 4.43 out of 5
quality: 4.43 out of 5
77% would recommend
9 recommendations
My daughters diqper bag
5 out of 5 stars
Thumbs up graphic, would recommend
Angel - 2 months ago, Verified purchaser
My daughter is 2 and it’s perfect for diapers wipes snacks and her cup. I also put my wallet and keys in there. Very spacious and not too big
Perfect for toddler
5 out of 5 stars
Thumbs up graphic, would recommend
TallyJay - 5 months ago, Verified purchaser
Perfect size for toddler going to day care. Love that it has a matching lunch box. Lunch box does not fit in backpack but we weren’t looking for a large backpack so it worked for us.
Good for child
5 out of 5 stars
Thumbs up graphic, would recommend
Perfect size - 6 months ago, Verified purchaser
The size is perfect for children under 3
Perfect size for 3-5yo
5 out of 5 stars
Thumbs up graphic, would recommend
DevanMC - 7 months ago, Verified purchaser
Perfect size for 3-5yo, super cute and durable so far
Perfect size
5 out of 5 stars
Ryeliegh - 1 year ago, Verified purchaser
Perfect size for a toddler going to preschool. We should get a few years out of it! I also love the wide variety of designs!
Falls apart
1 out of 5 stars
Thumbs down graphic, would not recommend
Ldc0907 - 1 year ago
This backpack is a good size for a 3 year old preschooler but there really needs to be a chest strap or else it just falls off their shoulders. Also the seams are already tearing after 2.5 months of use (only 3 days a week). Definitely do not recommend this style or brand. I would have just bought a cheap one off amazon if I had known this.
It's cute
3 out of 5 stars
Lindsay - 2 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] So, at first I loved this backpack, it was perfect to use for my toddler who goes to daycare, but the plastic part where you can tighten or loosen the straps was very weak and broke easily. I wouldn't recommend for everyday use but would make a good overnight bag for slumber parties or what not.
Third backpack is the charm!
5 out of 5 stars
Thumbs up graphic, would recommend
Glittergal - 2 years ago, Verified purchaser
Bought this backpack after spending tons on Pottery Barn and the Fjallraven backpack. Pottery Barn zipper broke under a year, and the latter never washed well and had no room for water in the outside compartment. This is the perfect toddler size. My daughter is tall for her age and 2.5 but this fits EVERYTHING without getting overstretched- a puffy jacket, her lunch, weekly notebook and even water on the side. After getting fed up with paying so much for such poorly functioning and way too small backpacks, decided to see what Target had in store and was so relieved. Daughter has the ice cream print and loves it! Thank you, Target!
Perfect for preschool.
5 out of 5 stars
Thumbs up graphic, would recommend
Ziri - 2 years ago
My toddler loved her new ballerina backpack for preschool. Really lightweight and spacious.
Great Backpack!
5 out of 5 stars
Churrumbella - 2 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] Your little one will be the talk of school with their Wildkin 12 Inch Backpack! Super practical with its front zippered compartment which is insulated, easy-to-clean, and food-safe – Just what they need for caring lunches and snacks. Its ideal size is perfect for storing diapers, wipes, a change of clothes, and more. What we love is that all of Wildkin’s 12 Inch Backpacks come with vibrant, wonderful patterns, so your child will love this fun new addition to their school and travel gear. Our little one was had heads touring from peers and their parents at back-to-school night last week. Everyone loved that each backpack was designed to coordinate with other Wildkin gear. We are going to combine her backpack with so many neat themes Wildkin has available.
great backpack
5 out of 5 stars
proudmom1216 - 2 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] daughter love this she uses it on trips for some toys or to the beach with sandcastle building equipment. its well made and perfect for evryday use and trips
Not as pictured ver disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Ruth - 2 years ago
Not like pictured. Wanted different color mermaids
Cool back pack
5 out of 5 stars
Ben909 - 2 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] We got this unicorn backpack for my three year old daughter so that she can put toys and what not in and feel like a big kid because she sees her older sister going to school with a backpack. She absolutely loves this backpack. It's well built and looks cool. Highly recommend this .
A bit disappointed.
3 out of 5 stars
Thumbs up graphic, would recommend
MommyA - 2 years ago
The back pack is nice although . The item was not like in the picture. I was expecting to see some mermaids of color the back pack like in the picture displayed up above . The one I received all the mermaids are Caucasian.
Great backpack for children
5 out of 5 stars
Hoss - 3 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] This is a great child backpack. My daughter is 2.5 years old and on the small side and this backpack is the perfect size for her with the straps tightened all the way. It has a main pocket, a small pocket and a web side pocket for a water bottle. Overall a great product!
So cute
5 out of 5 stars
Jennfunn09 - 3 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] I received a Wildkin - Unicorn 12 Inch Backpack from Tryit Sampling as a free sample. I love this little thing. It's so cute. Yes I got it for me, to use as a purse when I go to music festivals. It's got unicorns all over it. I love the purple, it's small but will carry alot.
Cute and Sassy........
5 out of 5 stars
baldy764 - 3 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] She's cute and sassy with her new Unicorn backpack!!!! Our little one loves it. No matter where we go, she now wants to pack her backpack with items before we can leave (she's 3). It has several pockets. The netting pocket on the outside holds her sippy cup well. We also like that the outside zippered section is insulated. Great for snacks!!
Adorable
5 out of 5 stars
Trudyknitter - 3 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] The print on this Wildkin - Unicorn 12 Inch Backpack is adorable. The fabric is durable and beautiful. My granddaughter said it was adorable and loves using it. It is the perfect size!
Great Size
5 out of 5 stars
TheirMom2 - 3 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] My daughter uses this backpack for her iPad and phone. It is a perfect size and holds the chargers as well. I love that the zipper stitching is reinforced. It will last for many trips. The design is very clear and vibrant.
Perfectly Pink
5 out of 5 stars
freshfacedover40 - 3 years ago
originally posted on Wildkin
[This review was collected as part of a promotion.] This backup is a must for any little girl that loves princesses and unicorns. You will watch her squeal with delight. It’s the perfect size for a pre school or kindergarten backpack. The quality is super and will hold up a long time. It would also make the perfect carryon while flying.