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Target Plus Partner

Since 2024

New Brunswick, NJ

partner location

Adir & EJD INC. Dba Adir Group

A growing force in the footwear industry, ADIR Group was founded in 2016 by 3 brothers and behind them, their father. Constantly looking to expand, backed with a wealth of knowledge and many years selling direct to consumers, it was a natural path to establish their own wholesale company. The result of generations within retail as well as wholesale, this family lives and breaths the ins and outs of their trade. From their grandfather running a lucrative retail shoe shop in the late 40s to their family in New York successfully operating a large wholesale home goods and clothing company that worked closely with manufacturers overseas starting the 80’s, the business of buying and selling pumps through their veins. ​ Utilizing their family background and knowledge of manufacturing, buying, and selling, in adulthood, the brothers opened a small Brooklyn based clothing and shoe retail shop. After seeing an opportunity for growth, they moved into e-commerce sales and quickly began expanding. During this expansion they also started developing their own footwear brand, Floopi. Armed with their own brand as well as extensive hands-on experience with buying markets and manufacturers overseas, the brothers swiftly propelled ahead of the game when it came to delivering footwear that is high quality, in demand, and smartly priced. In 2016 they moved to exclusively selling their brand online as well as wholesaling to larger companies. ​ Today Adir Group supplies footwear to many stores as well as maintains selling, locally and internationally, direct to consumers with their own online retail shop


Product Sourcing Information

Manufacturer of items listed: No
Importer of items listed: Yes
Reseller of items listed: No

What is a Target Plus™ Partner?

A Target Plus Partner is a third-party company that sells and ships items directly to you through Target.com and the Target apps. Target curates these Partners to bring you exciting brands and items you can order online. Target processes payment for items purchased from these Partners, and you can track items purchased from these Partners on your order details page.

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