Shop early, shop with confidence this holiday season. Starting November 1, 2026, if you purchase an item in store or online and the price goes lower at Target on or before December 24, 2026, you can request a price match. Proof of purchase is required for price adjustments.
Tips on how to get a price match
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It may qualify for a price match if...
- You purchase an eligible item and the price goes lower between November 1, 2026 and December 24, 2026.
- It may qualify if it’s an eligible Target product purchased today, or in the last 14-days if purchased before November 1, 2026, or after December 24, 2026. The item must be identical in brand, size, weight, color, quantity and model number, and the lower price must be found at Target.com or in a local Target store. Exclusions apply. Refer to the Price Match Policy for full details, or the Holiday Price Match Policy.
- It may qualify if it’s an eligible Target Plus product purchased today, or in the last 14-days if purchased before November 1, 2026, or after December 24, 2026. The item must be identical in brand, size, weight, color, quantity, and model number, and the lower price must be found on Target.com. Exclusions apply. Refer to the Target Plus Partner Price Match Policy for full details, or the Target Plus Partner Holiday Price Match Policy.
We're not able to price match if...
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If you bought it in a Target store, and the lower price is from a different Target store.
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If you received a promotional Target GiftCard as part of the original purchase. Or, if the product currently has a Target GiftCard offered as part of a promotion.
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You're also using a Registry completion coupon or other Target coupons. Please review our Store Coupon Policy for additional details. Go to the Store Coupon Policy.
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The item is on clearance, closeout, liquidation, refurbished or is a typographical error. Other exclusions may apply. Refer to Price Match Policy for full details.