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Target Optical

Eye care, made easy

Find the perfect vision solution for you & your family—exclusive collections from brands you love to comprehensive eye care for everyone.

Prescription-ready frames

Pick any frame (with a demo lens) online then head to a Target Optical store to get your prescription lenses added.

Trend-forward sunglasses

Designer frames in fun hues with mirrored or polarized lenses for all-day comfort.

Comfy contacts

New to the game or ready for a refresh? Find top brands at best prices at TargetOptical.com or in a Target Optical store.

A lot more than frames

It’s not just glasses, it’s the whole experience—from frames to prescriptions & everything in between.

More to see at Target Optical

Convenient care to comprehensive eye exams, we’ve got it all.

Is it time for an eye exam?

Book an eye exam online

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Your vision insurance, covered

We welcome all insurance plans. Shop online at TargetOptical.com or in a Target Optical store to use your vision benefits.

Everything you need at prices you’ll love

Frames + lenses from $59* *Not combinable with insurance benefits.

**Get 50percent off* additional prescription glasses** *Available on a Target Optical purchase of $100 or more. Exclusions apply.

Get up to 25percent off on your first purchase of contact lenses

Smarter solutions for every day

Invisible hearing solution

Hear better in noisy environments with all-in-one hearing glasses. Be the first to try it at Target Optical.

Iconic style meets Meta AI

Experience a new way of living with Ray-Ban Meta AI glasses, available at TargetOptical.com or in a Target Optical store.

New & featured 

The Round

Minimalist or maximalist—make the round your story. 

Just-dropped styles

Check out the latest frames to keep your look on point.

Shades of summer 

Try sunglasses in this season’s hottest hues.

Shop bestsellers under $99 

Shop by brand

A New Day ™

A New Day ™

Ray-Ban

Oakley

Coach

Armani Exchange

Armani Exchange

Ralph by Ralph Lauren

Ralph by Ralph Lauren

Most-loved prescription-ready frames 

Trends having a moment right now

Classic neutrals

Because neutrals never go out of style.

Boldly, you

A pop of color for your expression of style.

Transparent chic

Sleek, minimalist frames for every day. 

Sporty styles

Built for movement with maximum comfort.

Shop by frame shape  

Browse frames for everyone

Women

Men

Kids

Get top deals, latest trends, and more.

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