$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent light brown hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Light Brown Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475675
UPC: 071249230336
Item Number (DPCI): 063-01-1132
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 1108502: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, polyquaternium-6, 4-amino-2-hydroxytoluene, oleyl alcohol, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d44172/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7
Shipping details
Estimated ship dimensions: 6.69 inches length x 3.62 inches width x 2.79 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently Bought Together
Guests also viewed
Discover more options
3.5 out of 5 stars with 4753 reviews
value: 2.88 out of 5
quality: 3.08 out of 5
effectiveness: 2.93 out of 5
48% would recommend
527 recommendations
hair
1 out of 5 stars
Thumbs down graphic, would not recommend
L - 7 days ago, Verified purchaser
Not thrilled with this
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Jsoto16 - 7 days ago, Verified purchaser
Great product always
10/10 but strong smell
4 out of 5 stars
Thumbs up graphic, would recommend
sfrxbb - 8 days ago, Verified purchaser
super strong smell but .... for the coverage it gave I would buy it again. I was a 3 toned hot mess. natural dark brown roots grown out, middle section faded red and my ends light golden. I started with my roots & mid section first since they were the darkest and lastly went back to all my ends. my whole head is an even color now. I left it on for just 20 minutes.... it ain't get as light as the box but my hair was a mess and I didn't expect it to. I might do another round soon and I should be where I wanted to.
0/10
1 out of 5 stars
Theebz - 9 days ago
originally posted on lorealparisusa.com
This turned my UNDYED hair horribly. My roots are light brown and my mids a mop brown. No gray coverage. I’d understand if I had other dyes in my hair but I didn’t.
Good not great
4 out of 5 stars
Thumbs up graphic, would recommend
BeccaG - 18 days ago, Verified purchaser
It's more true red than I anticipated
Chocolate cherry
5 out of 5 stars
Thumbs up graphic, would recommend
ZoZeee - 26 days ago
I bought the chocolate cherry it said it was burgundy brown based on the name I didn't really believe it. However it still turned out a really beautiful color. My hair was a very light brown and I had been messing with too many colors. So I decided to go much darker. Even though the color wasn't what I expected it is so pretty and so shiny and my hair looks thicker probably just because it's darker. It's a gorgeous color and I will likely buy it again.
just don't
1 out of 5 stars
Thumbs down graphic, would not recommend
bg12 - 30 days ago, Verified purchaser
was craving red hair for the fall… this product took HOURS to rinse and still continued to rinse out for weeks after. an absolute nightmare of a product.
Not effective for grays
1 out of 5 stars
Thumbs down graphic, would not recommend
Screen - 30 days ago
Did nothing to cover grays. What a waste of money!
Very dissapointed, i want my money back
1 out of 5 stars
Thumbs down graphic, would not recommend
Lay - 1 month ago, Verified purchaser
The box was damaged and it didn’t color my hair as bright as the box said it would, hardly any red
Just don't
1 out of 5 stars
Thumbs down graphic, would not recommend
Mrs Browne - 1 month ago, Verified purchaser
It dyed my roots bright pink and hardly took to rest of hair. Worst dye ever.
Not bad
4 out of 5 stars
Thumbs up graphic, would recommend
new34 - 2 months ago, Verified purchaser
Not bad, the black does tint my few grey hairs blue but it isn’t obvious unless you are under a bright light. Not bad at all I keep using this brand/number
Definately NOT Red
1 out of 5 stars
Thumbs down graphic, would not recommend
LoversKitchen - 2 months ago, Verified purchaser
Review is for ‘Power Red’. Hair came out very dark burgundy, nothing like the description, or color on the box, Would not buy this brand again.
Cool purple hair dye
5 out of 5 stars
Thumbs up graphic, would recommend
adri - 2 months ago, Verified purchaser
Works great, I use two boxes for long thick hair like it recommends and I love it. Cool purple tone instead of a red-purple which is what I wanted.
Doesnt work, damaged hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
NME - 2 months ago, Verified purchaser
Literally did absolutely nothing! Besides dyeing my scalp 😒 (I’ve dyed my hair this red color before and it always takes, so idk what the heck this is about). The photo is my hair afterwards. Same exact color as when I started. On top of that my hair feels damaged. 😓
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Feria Permanent Hair. We are sad to hear that you did not see the results you expected with this hair dye. We will share this information with our production and development teams. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
VanillaStar - 2 months ago
Doesn’t work and turned parts of my hair silver….. my hair wasn’t dyed before like…. What a waste
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, VanillaStar! Thank you for reaching out about our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Horrible! Simply put....A Waste.
1 out of 5 stars
Thumbs down graphic, would not recommend
AlexS - 2 months ago, Verified purchaser
One word = Terrible! “Multi Faceted, Shimmering Color”- “Bright Black”, Yeah, ok?! What a joke. I’ve been using L’Oréal hair color products for years but since they changed the formula, their hair colors are a waste of money & time! I have dark brown hair & always color my hair black. First, it’s only a step darker but it makes it hardly “darker” brown, certainly not black & the greys are still there. Second, the color that may have made it slightly darker lasts appx. 14 days & that if lucky. Definitely done with L’Oréal hair color!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Feria Permanent Hair Color. We are sad to hear that you did not see the results you expected We will share this information with our production and development teams, and we would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Doesn't work
2 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 3 months ago, Verified purchaser
You don’t really get the color you see. Very weak hair dye. The dye almost doesn't take on natural hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Doesnt wotk
1 out of 5 stars
Thumbs down graphic, would not recommend
Vivty - 3 months ago
Hated it! Had no effect
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for your feedback on the Feria Multi Faceted Shimmering Permanent Hair Color in the Smokey Silver Shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Beautiful hair dye
5 out of 5 stars
Thumbs up graphic, would recommend
Deedee - 3 months ago, Verified purchaser
I always use this on my hair! Gives the best color!
Grey coverage
5 out of 5 stars
Thumbs up graphic, would recommend
Great grey coverage - 3 months ago, Verified purchaser
It’ easily covers grey