$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1
Shipping details
Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the mascara supposed to be clumpy?
submitted by - 8 months ago
A: no it is supposed to be smooth
submitted byReese - 7 months agoA: Hey Abigail, The L'oreal Paris Voluminous mascara has a Volume Maximizing Brush that quickly thickens and builds lashes evenly for a full and bold look! To avoid clumps, we recommend to use a clean lash comb to brush through after every coat. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expertA: Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: What is with the formula change? It is impossible to get off and is drying out my lashes. I’ve been buying this for 25 years and am so sad to find a new mascara. It was perfect before!!
submitted by Colleen - 8 months ago
A: I thought I was imagining this, I didn’t know they changed their formula! It’s horrible!
submitted bysavlo - 8 months agoA: Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this- and love the results!
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?
submitted by BRING IT BACK - 10 months ago
A: iT CERTAINLY SHOWS THE BRAND EXPERT HAS A PAT "PRESCRIPTED" REPLY 4 EACH & EVERY QUESTION-JUST THE SAME ANSWER 2 WHICHEVER QUESTION IS MADE.IT'S OBVIOUS LOREAL DOES'NT CARE ABOUT CUSTOMERS - ONLY$$.
submitted byBlondie925 - 8 months agoA: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 10 months agoBrand expert
Q: is L'Oreal Voluminous Original water soluable?
submitted by CS - 3 years ago
A: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Q: what's the difference between black brown 315 and black brown 350?
submitted by Esther - 6 years ago
A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!
submitted byL'OrealParisProductExpert - 6 years agoBrand expertA: 350 has a curved brush.
submitted byleelee - 6 years ago
Q: Its it water soluble.
submitted by Mascara - 6 days ago
A: Hello Mascara, thanks for reaching out about L'Oréal Paris Voluminous Mascara! Generally, if a mascara doesn't say "waterproof" on the packaging, it's a washable formula. We have a great selection of both waterproof and washable Voluminous mascaras, with lots of different wand options to help you find your perfect match.
submitted byL'OrealParisProductExpert - 5 days agoBrand expert
Q: Does this mascara contain PFAS?
submitted by Beauty147 - 2 months ago
Q: Did you change something? I cannot get the mascara off. At first I thought I had waterproof and I purchased by mistake but I triple checked, and it’s my regular one. I normally purchase. I stays on even after makeup remover.
submitted by AdrianaS - 2 months ago
A: Hi there! Thank you for reaching out to us about the Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
submitted byL'OrealParisProductExpert - 2 months agoBrand expert
Q: Why always clumps when opening tube
submitted by Masc - 10 months ago
A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara abd yo had clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 10 months agoBrand expert
Q: I'm surmising the cobalt blue washable mascara is not waterproof? 🤔
submitted by Purpleshark - 1 year ago
A: Hey, Unfortunately, the L'oreal Paris Voluminous Mascara in Cobalt Blue does not come in waterproof. The formula removes easily with soap and water. It is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
This product is featured in a recent Target Finds story
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Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4671 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.82 out of 5
long lasting: 3.61 out of 5
quality: 3.5 out of 5
value: 3.49 out of 5
48% would recommend
780 recommendations
Irritates Skin
2 out of 5 stars
Thumbs down graphic, would not recommend
D - 10 days ago, Verified purchaser
Pros: Doesn't clump, doesn't flake, adds volume Con: Irritates skin at the lash line so much it cannot be used again
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there! We are sorry to hear about the experience you had with Voluminous Mascara, in the 360 Waterproof Black. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET.and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Go back to the original formula
1 out of 5 stars
Steph1108 - 12 days ago
originally posted on lorealparisusa.com
The “New look” with the gold band around the top is awful. Go back to the original formula. The new one does not work the same & I’ve used the original one fir at least 20 years
1 reply from Consumer Care Center team - 11 days ago
Hi Steph1108 ! Thank you for sharing your feedback about our Voluminous Original Washable Bold Eye Mascara and we apologize that you did not see the results you were expecting. We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance.
Dry and clumpy
1 out of 5 stars
Susan - 13 days ago
originally posted on lorealparisusa.com
I have used the L’Oréal washable mascara for, at least, 20 years. I got asked what brand mascara I used. I have long lashes and the original worked well. However, the formula has changed. WHY?? I have bought 2…thinking the first one was a fluke. No, it wasn’t! It is very thick and comes out of the tube very clumpy! It is nothing like the original formula! It doesn’t come off easily with makeup remover…I actually thought I had bought the waterproof, but no! My eyelashes actually feel not soft, but stiff! I’m going to have to find a new mascara, I won’t continue to use this. I’m loyal to a brand, but not L’Oréal anymore!!
1 reply from Consumer Care Center team - 12 days ago
Hi Susan. there ! Thank you for giving Voluminous Original Washable Bold Eye Mascara a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We will be sharing your feedback with the rest of our team and hope that in the near future we create a product that better suits your needs.
Very disappointed in the new mascara
1 out of 5 stars
Susan - 13 days ago
originally posted on lorealparisusa.com
I have used the L’Oréal original wash off mascara for, at least, 20 years. I bought the new one, and it is NOT the same as the original. It comes out of the tube in big clumps and seems dry. It does not go on like the original. It doesn’t come off at night with makeup remover as the original did. There is still mascara there and my lashes feel stiff even after removing it, or trying to! I have long lashes and have always loved L’Oréal, I’ve bought 2 tubes of the new formula it thinking the first was just a fluke, but no. I do NOT like it at all.
1 reply from Consumer Care Center team - 12 days ago
Hi Susan ! Thank you for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that you don't love this product and that you had some clumping. Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Bring back the old formula
1 out of 5 stars
Taytay - 15 days ago
originally posted on lorealparisusa.com
As many previous reviewers have stated: 1. I have used this mascara for over 15 years. I’m not sure if the formula changed when the packaging changed, however, I will be throwing away the Package of three that I purchased, and trying to find a “Washable“; Non-flaking; Non-clumping mascara. The mascara does not come off with water, and even with eye makeup remover it is difficult to remove. The new mascara clumps and breaks off, I have actually lost some eyelash length. Why the formula needed to be altered, is beyond me. Unfortunately, after 15+ years, I will be researching and purchasing a new brand of mascara.
1 reply from Consumer Care Center team - 12 days ago
Hi Taytay! Thank you for using our Voluminous Original Washable Bold Eye Mascara. Thank you for your feedback and we are disappointed to hear that this mascara did not leave you with the results you expected. We will share this information with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
Doesn't appear at all green. Looks black on lashes
3 out of 5 stars
Thumbs down graphic, would not recommend
Eliza - 15 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Green
- Skin tone: Light
Dislike: the color. It doesn’t appear on the lashes green at all. It looks like a normal, black mascara. I tried looking at my lashes in direct sunlight and various lights around my house and it never even shimmered slightly green. It just looks black on your lashes. I’m happy it’s not some neon green, but I was hoping it was more like the simulated image on the packaging (which I didn’t notice it specified “shade simulated” on the photo until I had the product). Likes: It coats well and washes off easily. It does not seem to flake when wearing. At least I can wear it like normal, black mascara so it isn’t a waste.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hello! We appreciate you sharing your experience on the L'Oreal Paris Voluminous Washable Mascara in the shade 960 Deep Green. We're sorry to hear the green tint wasn't as noticeable as you expected. We're glad you found the formula coats well, washes off easily, and doesn't flake. Thanks for trying it!
It wasn’t broke before.
1 out of 5 stars
Daniella - 16 days ago
originally posted on lorealparisusa.com
I have used this mascara for 15 years and the last tube I bought was completely different. Not sure if formula changed but something is wrong. It used to come off so easily, now it’s clumpy and very hard to take off. Please bring back the old formula.
1 reply from Consumer Care Center team - 12 days ago
Hi Daniella! Thanks for reaching out to us regarding Voluminous Original Mascara. We're sorry to hear that it was clumpy and difficult to remove. We will share your comments with our teams.
Cobalt Blue & Deep Violet
4 out of 5 stars
Thumbs up graphic, would recommend
AmieClay - 18 days ago, Verified purchaser
I bought this mascara in the two above colors. I do wish they were waterproof. One photo is nighttime lighting and one is daytime lighting. COBALT: wow! I loved this shade. It's sooo intense in the tube but not as much on my dark lashes. However, I loved how it brightened up my eyes. A colleague said it looked like I'd had 2 cups of espresso. Definitely will wear often. PURPLE: well, this is lovely in the tube. On my dark lashes, it just looks muddy and brown. I would not wear again.
My go to
5 out of 5 stars
Thumbs up graphic, would recommend
MMMick - 19 days ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin type: Dry
This is my go to for drug store mascara and it’s better than some expensive brands. I keep going back to it. It’s great for adding length, doesn’t clump my lashes together and it washes off easily as well.
Used to be good
1 out of 5 stars
hellodolly - 19 days ago
originally posted on lorealparisusa.com
I have used the Carbon Black mascara for YEARS - I bought a new one a few weeks ago and could not figure out if I bought the waterproof or what the deal was - it was clumpy and flaked off (but didn't wash off with soap and water). My eyes got extremely irritated and swollen, so I think I'm allergic to whatever changed :( ugh
1 reply from Consumer Care Center team - 18 days ago
Hi there! We are so sorry to hear about the experience you had with our Voluminous Original Washable Bold Eye Mascara We would like to speak with you directly about it. Please give us a call at 800-631-7358 M-F 9:00 am – 5:30 pm ET, with reference #39668019. Looking forward to speaking with you!
Bring back the true original Voluminous mascara
1 out of 5 stars
Gran - 21 days ago
originally posted on lorealparisusa.com
Please bring back the original Voluminous mascara. This is not easily washable. The mascara with the gold band says “original”, but it is far from the original. The true original does not have the gold band, and I’m unable to find it in stores.
1 reply from Consumer Care Center team - 19 days ago
Hi there! We are sorry to hear you did not enjoy our Voluminous Original Washable Bold Eye Mascara. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. We’re sorry for the inconvenience and hope you continue to explore our other washable mascaras to find your new favorite!
1 reply from L'Oreal CCC team - 19 days ago
Hi there! Thank you for reaching out about our Voluminous Original Washable Bold Eye Mascara. We understand your preference for the original Voluminous mascara formula. We appreciate your feedback and will share it with our product development team. Sometimes formulas are updated to improve performance or meet evolving ingredient standards.
New formula is Horrible
2 out of 5 stars
Thumbs down graphic, would not recommend
I was a faithful user - 23 days ago, Verified purchaser
I have used this mascara faithfully for 20 years but can't anymore. My daughters used it, I recommended it to all my friends when they thought I was using a lash enhancing product. I have bought several tubes lately thinking I got a "bad batch". My eyelashes fall out and my eyes are so sensitive to the new formula. My daughters have noticed the same thing. I am so sad because it was the one cosmetic I could count on. I can't keep wasting money hoping a tube will be the old formula.
1 reply from L'OrealParisProductExpert team - 19 days ago
Hello there. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Please bring back the old formula!
1 out of 5 stars
emcarr - 26 days ago
originally posted on lorealparisusa.com
I have used this mascara since 7th grade, so over 35 years. I didn't realize they changed the formula in the last year and have had terrible allergic reactions to it. It also always feel "old" when I apply it. Bring back the old formula, please!
1 reply from Consumer Care Center team - 23 days ago
Hi emcarr. There ! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. We would like to speak to you directly, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
Does not show up on dark brown hair/tan skin
1 out of 5 stars
Thumbs down graphic, would not recommend
dolce22 - 26 days ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
- Skin concern: Sun damage, Puffiness, Cellulite, Dark circles, Acne, Uneven skin tone, Sensitivity, Dullness, Calluses, Aging
As a mascara, the volume formula isn’t that bad. I like this type of wand too! Sadly, the burgundy color does not show up on dark hair/olive skin. You couldn’t see the difference in color until i washed my face and it looked like i was crying blood (lol). Truly wished this showed up on brunettes the way the marketing shows.
1 reply from L'OrealParisProductExpert team - 24 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara in the 950 Deep Burgundy shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Very poor.
1 out of 5 stars
Veee - 27 days ago
originally posted on lorealparisusa.com
I have been a faithful customer for many years. My last few purchases have been far below what I expect from your products. Your Voluminous Original is far from the Original formula I have always found without fault.
1 reply from consumer care team - 25 days ago
Hi Veee. There. Thanks for reaching out and sharing your feedback about our Voluminous Waterproof Mascara. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product did not leave you with the results in which you expected. Thanks again for giving this product a try as we will be passing on your comments to others in our team.
mascara
5 out of 5 stars
Thumbs up graphic, would recommend
MOM25kids - 30 days ago, Verified purchaser
thickening, longating
L'Oreal Voluminous Original Mascara - New Formula
1 out of 5 stars
JanO - 1 month ago
originally posted on lorealparisusa.com
I have used the L'Oreal voluminous original mascara for decades. My favorite of all time. The formula has changed, and I absolutely hate it. I purchased it 2 times, thinking I must have bought the waterproof formula, but I did not. It's nothing like the original. It doesn't provide the same look, it's irritating, and horrible to remove, and breaks off my lashes. Please bring back the original.
1 reply from Consumer Care Center team - 1 month ago
Hi JanO. ! We are so sorry to hear about your experience with our Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and provide the reference #39428160. Looking forward to speaking with you.
Doesn't flake but
2 out of 5 stars
Thumbs down graphic, would not recommend
Sam B - 1 month ago, Verified purchaser
Doesn't flake which is great but the mascara is thick and gloopy. If you're able to get it on without clumps it can look nice. I really didn't like the brush.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello there, thank you for reaching out about L'Oreal Paris Voluminous Mascara. We appreciate you sharing your experience with this mascara. Your feedback is important to us and we will be sure to share this information with our team. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations.
Thick and clump free.
5 out of 5 stars
Thumbs up graphic, would recommend
K802 - 1 month ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
- Skin type: Combination
I’ve been looking for a volumizing mascara that doesn’t clump like crazy. I have very fine but long lashes, and this mascara makes them so thick it looks like I have a full set on with 2 coats. No raccoon eyes either. Will definitely repurchase
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Angelina87 - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Pores, Aging, Blackheads
- Eye color: Green
- Skin tone: Light
I’m very disappointed with this green mascara. The color is barely visible on the lashes and only shows slightly when removing it, leaving faint green streaks. The smell is terrible, like burnt rubber. Surprisingly, I have the same mascara in blue, and it works perfectly with no issues at all
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Washable Mascara in the 960 Deep Green shade. We are sad to hear that you did not see the color results you expected and the scent is not pleasant with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.