$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volum’ Express the Falsies Washable Mascara: Create more visible eyelashes for a glam look; The clump-free formula delivers bigger, thicker, & fuller lashes for dramatic volume
- Define Your Eye with Mascara: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep it classic with iconic Maybelline Great Lash, or go for a smooth, clump-free, natural-but-better look with Snapscara
- Maybelline Is THE Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Maybelline Has What You Need: Create any look—foundation, bb creams, concealers, & highlighters for the perfect canvas, eyeshadows, brow pencils, & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Create visible eyelashes for a glam, false lash look with Maybelline New York’s Volum' Express The Falsies Washable Mascara! The unique Kera-Fiber No-Clump Formula instantly builds 8X more volume to achieve The Falsies lash effect. The lengthening mascara features Maybelline’s patented flexible spoon brush to lift and separate lashes for visibly thicker eyelash look. Available in Blackest Black, Very Black, Brownish Black shades. The formula is ophthalmologist tested and safe for contact lens wearers. Complete your look with Maybelline’s fan favorite Master Precise Liquid Eyeliner and your favorite City Mini Eyeshadow Palette.
Instructions: Hold brush with the spoon side at the base of eyelashes and sweep from root to tip. Repeat until the desired look is achieved.
Instructions: Hold brush with the spoon side at the base of eyelashes and sweep from root to tip. Repeat until the desired look is achieved.
Suggested Age: Adult Use Only
Health Facts: Contains Micellar Water
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .25 fl oz (US)
Features: Non-Clumping, Long Lasting
TCIN: 12404421
UPC: 041554217957
Item Number (DPCI): 052-07-0152
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g3156 1, aqua/water, paraffin, potassium cetyl phosphate, cera alba/beeswax, copernicia cerifera cera/carnauba wax, acacia senegal gum, glycerin, cetyl alcohol, acrylates copolymer, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, hydrolyzed corn starch, silica, caprylyl glycol, sodium polymethacrylate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, simethicone, rayon, disodium edta, stearyl alcohol, arginine, serine, myristyl alcohol, glutamic acid, 2-oleamido-1,3-octadecanediol, panthenol, laureth-21, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 75470/carmine, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d37314/5
Shipping details
Estimated ship dimensions: 5.52 inches length x 3.11 inches width x 1.03 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 22739 ratings
$11.90 - $14.00
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4.5 out of 5 stars with 1052 ratings
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Summary of reviews
This mascara has garnered a mix of opinions from guests, with many praising its ability to provide volume and hold curls throughout the day. Guests appreciate its smooth application and the fact that it doesn't clump or flake easily. However, some have expressed disappointment with recent formula changes, leading to issues like smudging and difficulty in removal. Overall, it remains a popular choice for those seeking dramatic lash effects.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2027 reviews
easy to apply: 4.08 out of 5
easy to remove: 3.95 out of 5
long lasting: 4.03 out of 5
quality: 3.81 out of 5
value: 3.84 out of 5
55% would recommend
168 recommendations
Couldn't tell I had mascara on
2 out of 5 stars
Thumbs down graphic, would not recommend
NatureGnom - 17 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Hazel
I usually buy the Maybelline Colossal, but I thought I would try Falsies instead. Very disappointed. Highly recommend the Colossal instead.
1 reply from Maybelline Consumer Care team - 13 days ago
Hi there, we are so sorry to hear you did not enjoy our Volum' Express The Falsies Mascara. We are so happy to hear you love our Colossal Masara! Your comments have been passed along to our team. Thanks for choosing Maybelline XOXO
Doesn't last, doesn't look good
1 out of 5 stars
Thumbs down graphic, would not recommend
Hlarson23 - 1 month ago, Verified purchaser
- Skin type: Combination
- Skin concern: Sensitivity, Dullness, Acne, Redness
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
One of the worst waterproof mascaras I’ve ever used. Didn’t last me more than 4 hours and stared to smudge under my eyes. If it starts to wear off slightly, it becomes tacky and suddenly starts to stick together. If it weren’t so awful, I’d think it’s hilarious that I looked like a panda with one thick eyelash. Weirdly enough, removing it is terrible as well, which is odd. Seems like it can sense you want it off and then decides to cling for dear life.
Changed formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 4 months ago, Verified purchaser
I’ve worn this for years and it’s like the formula changed. Smudges and flakes and just looks bad now. Super disappointing. I thought it was an old tube but this is been happening for the last six months and various tubes.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there, Kay! Thank you for reaching out about our Maybelline Express The Falsies Mascara. We are so sorry to hear of your experience with our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Too difficult to get off.
1 out of 5 stars
Thumbs down graphic, would not recommend
thevnilly - 4 months ago, Verified purchaser
The waterproof is insanely difficult to remove. Like cement. Just be prepared for that.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there, thevnilly! We appreciate you taking the time to reach out about our Volum' Express The Falsies Waterproof Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Mixed
4 out of 5 stars
Thumbs down graphic, would not recommend
Gkoehn - 5 months ago, Verified purchaser
- Hair color: Auburn
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
Only one that holds my curl, but I end up with it under my eyes throughout the day
Smudges
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 6 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Medium
- Skin type: Oily, Combination
- Skin concern: Acne
- Eye color: Green
Smudges badly throughout the day and then HARD to get off. Like much harder than other water proof mascaras…do not recommend
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there, Katie! We appreciate you taking the time to reach out about our Volum' Express The Falsies Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Exactly as advertised!
5 out of 5 stars
Thumbs up graphic, would recommend
R - 7 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Aging
- Hair color: Black
- Eye color: Brown
Was doing a research of different mascaras as I didn’t want to waste my gift card and came across this mascara after being disappointed from the new formula of the telescopic. In my photo on the left is with this mascara and on the right is with telescopic. Both after curling my lashes with a curler. It looks like I don’t have anything on my lashes. I do have short straight Asian lashes that go downward though. But I love this mascara so much!
Lashes for days
5 out of 5 stars
Thumbs up graphic, would recommend
Lolo - 7 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Red
- Skin concern: Sensitivity
- Skin type: Oily
- Skin tone: Light
Great bang for your buck worth volume for days. Stays on well and nice dark color.
Best Mascara Ever
5 out of 5 stars
ShailinG - 8 months ago
originally posted on maybelline.com
The absolute best mascara. Maybelline, please don't stop making this. I have tried dozens of mascaras, including super-high priced and award-winning mascaras, and this one beats them all. Gives great volume, easy to apply, doesn't flake or smudge, and washes off easily.
The best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Luna_star - 9 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Medium
- Hair color: Blonde
- Skin type: Normal
This is my favorite mascara! Works the best and lasts all day. I have compared this to other, more expensive mascaras and hands-down this is the winner every time. I have been using it consistently since my initial purchase.
Great! But Target needs to edit product title!
5 out of 5 stars
Thumbs up graphic, would recommend
Meeshlog - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging, Uneven skin tone, Redness
- Skin type: Normal
- Eye color: Green
- Hair color: Auburn
First, Target needs to add “waterproof” to the product title! I bought it by mistake, thinking it was the regular washable version and didn’t notice until I tried removing it from my lashes and wondered why it wouldn’t budge! Second, I really love the regular washable version - it’s hands-down the best mascara I’ve ever used. It doesn’t clump, it lengthens, and gives a very natural look (vs thick, spider lashes). I hope they alway make this mascara 🥰
Not It
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 11 months ago, Verified purchaser
It's very clumpy and flakes off throughout the day.
1 reply from Maybelline Consumer Care team - 11 months ago
Hi there. We are so sorry to hear you were disappointed with your experience with the Volum' Express The Falsies Mascara. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Falsies Surreal Extensions Waterproof Mascara. Its formula is clump-resistant as well as smudge-, flake- and smear-resistant. We hope you will try it out!
Old reliable
5 out of 5 stars
Thumbs up graphic, would recommend
Cmarini - 1 year ago, Verified purchaser
- Skin type: Combination, Oily
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Blackheads, Sensitivity, Acne, Uneven skin tone, Puffiness, Pores, Aging, Redness
I LOVE the volume and hold I get with this. It does not flake and has a very smooth formula. The only issue I have with it is sometimes it transfers to my brow bone, but that is mostly only when I’m sweating or having an oily face day. This has been my go to mascara for years. Nothing else I have tried has matched it.
Not great
1 out of 5 stars
Thumbs down graphic, would not recommend
Cayla - 1 year ago, Verified purchaser
Very underwhelming - does not make lashes look long or thick. It is also hard to remove, had to use cleanser + eye make up remover + water. I get that it is waterproof but geez.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! We are so sorry to hear the Volum' Express The Falsies Waterproof Mascara did not perform as well as expected. We understand how disappointing this may be and appreciate you taking the time to share this feedback. We recommend using an oil-based makeup remover or micellar water to help remove this mascara. We hope you will try this out and continue using our products with great satisfaction!
would not recommend
3 out of 5 stars
Thumbs down graphic, would not recommend
Lil boss - 1 year ago
- Eye color: Blue
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
This mascara is very clumpy and is vary hard to take off with makeup remover and kinda sticky
1 reply from Maybelline Consumer Care team - 1 year ago
Hello! Thank you for reaching out and sharing your experience with Volum' Express The Falsies Mascara. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory. We will be sure to forward your comments to the appropriate people in our company. We hope you will continue to explore our products with complete confidence and satisfaction.
Infected eye
1 out of 5 stars
Joanne1212 - 1 year ago
originally posted on Maybelline.ca
I have a HUGE lump on my eyelid that's bigger than a sty that now requires medical attention and possibly lancing. I only used this product once for 2 hours. I'm very worried about my eye and absolutely do not recommend this product.
1 reply from BEC team - 10 months ago
Hi there! We are sorry about your experience with your Volum Express. We want to help in the best way we can. Therefore, we have forwarded your comments to the appropriate department for further assistance. A member from our team has reached out to provide further assistance.
Holds a curl like a dream
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah M - 1 year ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Hair color: Red
- Skin type: Oily
I’ve literally been wearing this mascara since I was in high school- I’m almost 32 now. I’ve tried many, many other mascaras but I ALWAYS come back to this one. I curl my eyelashes and the waterproof version holds the curl all day long. I have yet to find another mascara that holds a curl on my lashes better than this one. It’s buildable, doesn’t flake, and comes off easily with oil-free eye makeup up remover.
The only mascara I use!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Czechmate411 - 1 year ago, Verified purchaser
- Eye color: Green
- Skin type: Oily
- Hair color: Blonde
- Skin concern: Blackheads, Uneven skin tone, Dullness, Aging
- Skin tone: Light
I have tried all the expensive mascaras that claim to extend them and make them look like you have false eyelashes… They never even met my minimal expectations. This mascara is the only one that makes it look like I have nice eyelashes (I have short, blonde lashes naturally)
My Fave!!!
5 out of 5 stars
Thumbs up graphic, would recommend
EYSELATARY - 1 year ago, Verified purchaser
- Skin concern: Redness
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
My favorite mascara ever! Love how great my lashes look
Something changed
3 out of 5 stars
Thumbs down graphic, would not recommend
Lyndsay89 - 1 year ago, Verified purchaser
I have used this mascara for a while and just recently had to purchase a new tube. I opted for the waterproof one so it doesn’t run, however it’s SO difficult to remove. So I will be exchanging it for something not waterproof. I also noticed a possible formula change? It’s very clumpy and does not spread or apply very easily like my last one. Very hard to get length, just clumps up. Still on the hunt for a good quality, reliable mascara.