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Pura

Person with hair in a loose bun sits on the floor beside a bookshelf, wearing a dark sweater and jeans, looking down at a smartphone in their hand.
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A lavender-colored fragrance refill bottle with a white cap stands next to its matching box labeled ‘pura’ and ‘Lavender Fields’ on a neutral background.
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A ‘homesick’ New Home fragrance refill bottle with a white cap stands beside its illustrated box, which features small house graphics and text indicating it is hand poured in the USA.
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A beige ‘pura’ Cozy Cashmere fragrance refill bottle with a white cap stands next to its matching box, which features subtle line-art illustrations on a neutral background.
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A yellow ‘pura’ Yuzu Citron fragrance refill bottle with a white cap stands beside its matching box, which features citrus-themed line illustrations on a light background.
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Create the perfect vibe

Pura scents move with your day – energizing mornings, focused afternoons, cozy evenings & restful nights.

A light green ‘pura’ Linens & Surf fragrance refill bottle with a white cap stands next to its matching box, which features subtle botanical line illustrations on a neutral background.
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A blue Capri Blue Volcano fragrance refill bottle with a white cap stands beside its matching box, labeled as a replacement fragrance, on a neutral background.
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A soft green ‘pura’ White Tea No. 1 fragrance refill bottle with a white cap stands beside its matching box, which features delicate leaf illustrations on a neutral background.
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A small rectangular fragrance refill bottle with a white cap and a yellow label reading ‘Sunflower & Ivy,’ photographed against a white background.
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A small rectangular fragrance refill bottle with a white cap and a terracotta-colored label reading ‘Santal & Ginger,’ photographed against a light background.
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Feel good about what’s in your home

Fragrances crafted with clean ingredients, made without harsh chemicals and tested for safe diffusion.

A hand presses a button on a white wall-plug fragrance diffuser while inserting two small fragrance refill bottles into the device.
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A hand opens a white wall-plug fragrance diffuser to insert a small refill bottle labeled ‘Fresh Bergamot,’ with the device plugged into an electrical outlet.
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A hand lifts the ribbed outer cover off a white tabletop fragrance diffuser, revealing two small fragrance refill bottles inside.
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Scent every room, no matter the size

From cozy corners to open-concept spaces, Pura has a diffuser for every room.

99 results

Pura Mini Smart Fragrance Diffuser

$34.99
Pura Mini Smart Fragrance Diffuser
Pura
(2345)

Pura Capri Blue Smart Vial Volcano Fragrance Refill

$19.99
Pura Capri Blue Smart Vial Volcano Fragrance Refill
Pura
(63342)

Pura V4 Smart Fragrance Diffuser

9k+ bought in last month
$49.99
Pura V4 Smart Fragrance Diffuser
Pura
(504)

Pura Smart Vial Linens and Surf Fragrance Refill

$13.99
Pura Smart Vial Linens and Surf Fragrance Refill
Pura
(47984)

Pura Smart Vial Cozy Cashmere Fragrance Refill

$13.99
Pura Smart Vial Cozy Cashmere Fragrance Refill
Pura
(47984)

Pura Smart Vial White Tea Fragrance Refill

$13.99
Pura Smart Vial White Tea Fragrance Refill
Pura
(47984)

Pura LAFCO Sea and Dune Refill

8k+ bought in last month
$20.99
Pura LAFCO Sea and Dune Refill
Pura
(4316)

Pura Smart Vial Lavender Fields Fragrance Refill

$13.99
Pura Smart Vial Lavender Fields Fragrance Refill
Pura
(47984)

Pura Pacific Aqua Refill

5k+ bought in last month
$13.99
Pura Pacific Aqua Refill
PuraNew at target
(6328)

Pura Smart Vial Yuzu Citron Fragrance Refill

$13.99
Pura Smart Vial Yuzu Citron Fragrance Refill
Pura
(47984)

Pura Capri Blue Coconut Santal Refill

3k+ bought in last month
$19.99
Pura Capri Blue Coconut Santal Refill
PuraNew at target
(3995)

Pura LAFCO Chamomile Lavender Refill

4k+ bought in last month
$20.99
Pura LAFCO Chamomile Lavender Refill
Pura
(4316)

Pura LAFCO Champagne Refill

4k+ bought in last month
$20.99
Pura LAFCO Champagne Refill
Pura
(4316)

Pura LAFCO Feu de Bois Refill

3k+ bought in last month
$20.99
Pura LAFCO Feu de Bois Refill
Pura
(4316)

Pura LAFCO Wild Honeysuckle Refill

3k+ bought in last month
$20.99
Pura LAFCO Wild Honeysuckle Refill
Pura
(4316)

Pura Sugared Lemon Refill

3k+ bought in last month
$13.99
Pura Sugared Lemon Refill
PuraNew at target
(6328)

Pura LAFCO French Lilac Refill

3k+ bought in last month
$20.99
Pura LAFCO French Lilac Refill
Pura
(4316)

Pura Homesick Smart Vial New Home Fragrance Refill

2k+ bought in last month
$18.99
Pura Homesick Smart Vial New Home Fragrance Refill
Pura
(8348)

Pura Sweet Cherry Refill

2k+ bought in last month
$13.99
Pura Sweet Cherry Refill
PuraNew at target
(6328)

Pura Capri Blue Pineapple Flower Refill

1k+ bought in last month
$19.99
Pura Capri Blue Pineapple Flower Refill
PuraNew at target
(3995)

Pura Homesick Smart Vial Beach Cottage Fragrance Refill

1k+ bought in last month
$18.99
Pura Homesick Smart Vial Beach Cottage Fragrance Refill
Pura
(8348)

Pura Homesick Smart Vial Hawaii Fragrance Refill

1k+ bought in last month
$18.99
Pura Homesick Smart Vial Hawaii Fragrance Refill
Pura
(8348)

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