Best of Clean Beauty

Coming clean

Looking to change up your beauty routine? Maybe you have sensitive skin, an ongoing issue you’re trying to solve, or forging a more intentional lifestyle. If you aren’t sure where to start or are just looking for some tips, we’ve pulled together all the best products you need to get started.

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Why clean beauty? Chances are, you haven’t always been concerned about what was in your beauty products. But as awareness of clean beauty has grown, you may be seeking more mindfully created products. All beauty products certified as Target Clean are formulated without* propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA & BHT. Deodorant: Additionally formulated without* aluminum. Oral care: Additionally formulated without* artificial sweeteners.

A cleaner lifestyle There are many reasons to opt for clean products. For some, the chemicals in shampoos, cosmetics and detergents can trigger allergic reactions or skin sensitivity. Others may simply want more choices over their everyday essentials. That’s why we created Target Clean: a new, easy way to identify products formulated without certain ingredients you may not want. Look for the Target Clean symbol in store and online to find more than 4,000 products that meet our standard of clean, at prices you’ll love.

Clean beauty under $10 Clean beauty is often associated with being expensive, but it doesn’t have to be. We believe that clean beauty products should be accessible to everyone. In fact, simple, affordable, clean ingredients can have a powerful effect on your skin—and best of all, you know exactly what you’re getting with a glance at the label.

Top-rated clean care When it comes to clean beauty, don’t just take our word for it—go ahead and read the reviews for yourself. “I just love this face wash,” a guest says about CeraVe Foaming Facial Wash. “It doesn’t leave my skin feeling stripped, but it still feels clean.” Another raves about Schmidt’s Lavender + Sage Natural Deodorant: “I was searching for an all-natural deodorant that would work all day long and was affordable. This one fit the bill perfectly!”

*In formulated beauty, personal care and household cleaning products, formulated without is defined as < 100 ppm of finished product. **Cruelty free and/or not tested on animals is designated and validated by each brand.