$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Superior Preference Golden Blonde Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
- Shiny, Luminous Golden Blonde Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
- Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.
Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
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How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
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Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Contains Vitamin E
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475560
UPC: 071249253229
Item Number (DPCI): 063-01-0845
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color gel: aqua/water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, sodium metabisulfite, p-aminophenol, erythorbic acid, resorcinol, p-phenylenediamine, alpha-isomethyl ionone, eugenol, linalool, citronellol, 6-hydroxyindole, m-aminophenol f.i.l. #d32992/3, color optimizing creme: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. #d12836/18, care suprême® conditioner: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonene, camelina sativa oil/camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal f.i.l. #d158454/4
Shipping details
Estimated ship dimensions: 6.31 inches length x 3.45 inches width x 2.4 inches height
Estimated ship weight: 0.57 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This hair dye offers an easy application process and impressive results, making it a great choice for guests looking to color their hair at home. Many guests appreciate the nourishing conditioner that leaves hair soft and shiny, while the color accuracy and gray coverage are frequently praised. The product is suitable for various hair types and colors, providing a pleasant experience overall, despite some concerns about the strong scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6216 reviews
effectiveness: 3.17 out of 5
quality: 3.16 out of 5
value: 3.06 out of 5
52% would recommend
364 recommendations
Natural look
5 out of 5 stars
sindely_9634 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the color long lasting and looks like salon quality blonde but from the comfort of your own home. This hair product comes with easy to follow instructions, the formula covers grey well and makes your hair shiny. Leaves your hair looking natural.
Not very accurate
1 out of 5 stars
stephanies163_7965 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I liked the new packaging and the bottle tip. This was supposed to be a medium ash and it turned my roots super bronze and orange. The rest of the hair that was colored before turned a pretty ashy blonde though.
Awesome
5 out of 5 stars
jaimer19_9567 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great coloring, and so easy to apply and simple directions to follow. I don’t usually do my own coloring, but I have it a shot, and ran into no issues, and it seems to be holding steady a few weeks in now!
Great value!
4 out of 5 stars
michelleh12_7759 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Appreciate great value hair dyes as I can’t stand when my roots start to grow in so fast and this one seemed to go on well and a week later it looks even better. I have a lot of hair so focus on my roots and top half of my hair and this offered good coverage. Will definitely try it again and love the golden blonde color!
Great!
4 out of 5 stars
shillow4_5811 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] So far this has been amazing! Packaging is straight on with color! Scent is like a normal hair dye and application is so easy! My hair doesn’t feel bad either!
Love this line
5 out of 5 stars
kristenm183_6874 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product from Influenster for my honest review. I love this hair dye it covers grays so well and leaves this beautiful color. My hair was so shiny after and it smells so good!!
Not the color as pictured
3 out of 5 stars
christinacalsi_53 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I'm hoping this color changes after a couple washes. The scent is very strong when applying the dye.. The conditioner smells good. When rinsing out the dye, my hair turned very dry even under the water it felt terrible, but when I put the conditioner, it brought it back to life. The color is not as pictured on the box, and it's been about 3 months since I dyed it.
Perfect Color and Coverage
4 out of 5 stars
rachellealaine1_6492 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve used L’Oréal hair dye for most of my life and this one didn’t disappoint! It has such great coverage and you always get a perfect color in the end. My hair looks the perfect shade and always is kept shiny! My only complaint is I wish L’Oréal would have less toxic/chemical ingredients, so hopefully they’ll either add a clean line or go in that direction!
Amazing
5 out of 5 stars
- 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this color wonderful coverage easy application there's not heavy hair dye scent. My hair felt so nic, healthy and had a beautiful shine to it. Packaging is simple sleek yet eye catching. There's several color options and the golden blonde is now my new favorite, I will be repurchasing this and I highly recommend to everyone.
Love the result
4 out of 5 stars
jenohara74_4090 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a great brand for covering up grays and making my hair soft and beautiful. Easy to apply and smells great. Did an awesome job of getting rid of all my gray hair and blending seamlessly with the rest of my color.
Beautiful, long-lasting golden blonde color with a
5 out of 5 stars
- 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely loved using L'Oreal's Superior Preference in 8G Golden Blonde! The application was easy and smooth, and the cream formula didn't drip or cause a mess. The scent was surprisingly pleasant for a hair dye, and it didn't feel too harsh on my scalp. The golden blonde shade turned out rich and vibrant, giving me a luminous, sun-kissed glow without any brassiness. I also noticed that the shine truly lasted, and the color held up well after multiple washes. The packaging was clear and professional, with easy-to-follow instructions, making it ideal even for at-home color beginners. I'll definitely be repurchasing!
I loved this
5 out of 5 stars
tracyelizabethscarb_4399 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The process was very easy. I loved how it came in 2 boxes. The scent was okay. Strong. The shine level was great. I would recommend this color and brand.
Not so good, too ashy
2 out of 5 stars
lauras_lip_lasses_4609 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application was easy and straightforward, as I’ve used box color many times before. Unfortunately the color turned out horribly, so I ended up using a darker blonde Demi permanent color the next day.
Very watery and difficult to keep out of my eyes
1 out of 5 stars
Adksbo - 7 days ago
originally posted on lorealparisusa.com
I don’t know what you’ve done but I will no longer be buying your product. It is now so thin it runs down my face before I can work it into my roots. Parting my hair with one hand and squeezing your bottle with the other hand does not leave any way humanly possible to stop your thin watery product from running down my face. Boy does it sting when it gets into my eyes. Stop improving a product that was perfect to begin with.
A perfect finish
5 out of 5 stars
tiffanybags_375 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The blond shade is vibrant and delivers a natural, sun-kissed finish. It’s not overly brassy, which is a common issue with many blonde dyes. It leans more toward a neutral to cool tone, which I love for avoiding that harsh yellow look.
Easy to use
5 out of 5 stars
jenh153_6349 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This easy to use formula is a great option for home coloring of your hair. It is effective at pulling color from darker hair and leaves hair with a pleasant scent.
Very good product
5 out of 5 stars
keananc_2991 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I looove this product the color is amazing and the application is easy. I think this is a gorgeous color and will be using again. This is my first box dye and I am so happy.
Easy to apply, a lot of product!
5 out of 5 stars
aliciaw167_76 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this color! I used L’Oréal Paris Superior Preference in Golden Blonde and was really happy with how it turned out. The color came out vibrant and warm, not brassy, and it made my hair super shiny. It covered my grays well and has held up nicely over a few weeks without fading. The conditioner it comes with also left my hair really soft. Definitely recommend if you’re looking for a natural-looking blonde at home!
Easy to use
5 out of 5 stars
miamijane305_6868 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easy to use just add color to the developer bottle and apply to hair. Didn't have an over powering scent which is what I find woth other blonde dyes.
It was ok
5 out of 5 stars
kristenw4_1267 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It worked ok on my hair, my hair is naturally brown, so it put a nice color on my already bleached parts of my hair. It wasn't the best color I've ever had but it was decent.