$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Cobalt Blue Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 51541064
UPC: 071249345931
Item Number (DPCI): 052-04-0024
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, parafin, potassium cetyl phosphate, cera alba/beeswax, copernicia cerifera cera/carnauba wax, acacia senegal gum, cetyl alcohol, glycerin, silica, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenethyl alcohol, sodium polymethacrylate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, polyquaternium-10, sodium hydroxide, stearyl alcohol, myristyl alcohol, panthenol, sodium acetate, sodium chloride, bht, isopropyl alcohol, [+/-may contain ci 77007/ultramarines, ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide], f.i.l# b161285/5
Shipping details
Estimated ship dimensions: 7 inches length x 2.75 inches width x 1 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4769 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.8 out of 5
long lasting: 3.61 out of 5
quality: 3.49 out of 5
value: 3.47 out of 5
57% would recommend
676 recommendations
Terrible new formula
1 out of 5 stars
nanncy - 6 days ago
originally posted on lorealparisusa.com
New formula is terrible -- leaves lashes hard, brittle. Am now using Bare Minerals Lashtopia. Just like (maybe even better) than Original LOreal Voluminous. It's a shame L'Oreal messed with their Original winning formula. If it "ain't broke, don't fix it." Try Bare Minerals Lashtopia for replacement of our former favorite mascara.
1 reply from LeCare team - 3 days ago
Hi nanncy ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products and find your favorite !
Blue!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
momhawk - 8 days ago, Verified purchaser
- Skin concern: Aging
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
Love this mascara so much! The color is perfect
New formula is terrible
1 out of 5 stars
BlueTies - 11 days ago
originally posted on lorealparisusa.com
NEW FORMULA IS AWFUL. This used to be my favorite mascara but ever since the reformulation I can no even use it, it’s like Vaseline in a tube with black dye. Doesn’t stay on your eyelashes and wears terrible upon application. Please bring back the original formula
1 reply from LeCare team - 9 days ago
Hi BlueTies.. Thank you for reaching out about Original Washable Bold Eye Mascara. We are sorry to hear this mascara fell short of your expectations. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
Not what I was expecting
2 out of 5 stars
Thumbs down graphic, would not recommend
Mythoughts - 12 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Cannot tell even in the sunlight that there is color to this mascara. It was at least a nice application & consistency though, but I wanted this for COLOR!
1 reply from L'OrealParisProductExpert team - 9 days ago
Hello! Thank you for your feedback on our Voluminous Original Waterproof Mascara, in the 970 Deep Violet shade, did not meet your color expectations, and was not what you were expecting. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Mascara
5 out of 5 stars
Jac407 - 15 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Uneven skin tone
- Hair color: Blonde
Best mascara ever. I’m losing lashes and this works to build volume so well.
New formula is too hard to remove.
1 out of 5 stars
Marlysunshine - 15 days ago
originally posted on lorealparisusa.com
I don't know what they did to this mascara, but all of a sudden it's so hard to remove! It used to be so easy to take off. Not anymore. Time to change.
1 reply from LeCare team - 15 days ago
Hi there! We appreciate you sharing your experience and strive to provide the best possible products. We understand your mascara wasn't satisfactory. Since it's a waterproof formula, we recommend removing it with an oil-based makeup remover. Your feedback is valuable and helps us improve. We apologize for any inconvenience and thank you for letting us know.
New, Terrible Formula! Do Not Purchase!
1 out of 5 stars
Thumbs down graphic, would not recommend
kelley - 16 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Black
I have been using this product for 15+ years and started to think I was going crazy the past few weeks. Then I finally thought maybe I bought the waterproof by accident and started reading the reviews. Whomever decided to change the formula made a terrible decision as at least I won’t be purchasing any products moving forward.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there, kelley! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
No matter what I do, it tears out my lashes.
1 out of 5 stars
Annoyed - 17 days ago
originally posted on lorealparisusa.com
I cannot believe that L'Oreal changed this formula without changing the packaging or the name...seems disingenuous at best. The new formula is a tubing mascara (read: tears out your lashes, flakes, cannot build on itself...not anything long-time fans of this mascara want). The questions are (1) will they bring back the true ORIGINAL Voluminous (or continue to waste people's time, money, lashes) and (2) if not, why would you do this to a loyal client base?
1 reply from LeCare team - 14 days ago
Hi there! We are sorry to hear about your experience with our Original Washable Bold Eye Mascara and would like to speak with you directly about it. Please call 800-631-7358 M-F 9:00 am – 5:30 pm ET, with reference #40639261. We look forward to hearing from you soon!
Sad change
3 out of 5 stars
Suds68 - 17 days ago
originally posted on lorealparisusa.com
I've been using this product for years and have loved it. It has recently changed and I am no longer a fan. It seems like there is less in the tube, it doesn't go on smooth, and seems old from the start. I'm disappointed in the change and will have to find another favorite.
1 reply from LeCare team - 16 days ago
Hey there! Thank you for your feedback on our Original Washable Bold Eye Mascara, we are sad to hear that this did not meet your expectations. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
What's a good replacement, fellow Former Now-Disillusioned Lovers of Voluminous Black, Blackest Black, and Carbon Black mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
Syrie19 - 18 days ago, Verified purchaser
- Hair color: Blonde
- Skin type: Dry
- Eye color: Blue
- Skin tone: Light
- Skin concern: Sensitivity, Dark circles, Aging
I’ve used L’Oréal Voluminous Mascara for over 25 years. I’ve never used higher-end mascaras because as a contact wearer and allergy sufferer, once I find something that doesn’t irritate my eyes and that I can remove with soap and water or coconut oil, I’m gonna stick with it forever. Well, I should correct that to I used to use it. Because whatever genius at L’Oréal decided to change it only ruined it. I’m so sick of cosmetic companies doing this. Have they never heard what most people know as just plain old common sense: If it ain’t broken, don’t fix it…Please!!! If they’d change it back, they won’t lose all of us!!!
1 reply from L'OrealParisProductExpert team - 16 days ago
Hey there! Thank you for your feedback on our Voluminous Mascara,in the shades, Blackest Black & the Carbon Black. We are sad to hear that this did not meet your expectations. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Pretty!
4 out of 5 stars
Thumbs up graphic, would recommend
retrogurl93 - 23 days ago, Verified purchaser
- Skin concern: Dark circles, Pores, Sensitivity
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I loved the blue - was hoping it would be a bit more vibrant though.
Cuye
5 out of 5 stars
Thumbs up graphic, would recommend
Kari - 23 days ago
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination, Dry
- Skin tone: Light
Color is super cute depending on eyelash color but would recommend is not water proof but love the color
Mascara
2 out of 5 stars
Thumbs down graphic, would not recommend
Aa - 25 days ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Sensitivity
- Eye color: Green
- Skin type: Normal
I have been using this mascara for over 10 years and it has definitely changed. I honestly thought i accidentally bought water proof mascara because of how hard it was to come off but when I read the label it was regular mascara. I hope the company realizes how many people are complaining and go back to how they use to make it.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hey there! Thank you for your feedback on our Voluminous Mascara, we are sad to hear that this did not meet your expectations, and was hard to remove. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Not the same!
2 out of 5 stars
Connie - 26 days ago
originally posted on lorealparisusa.com
This has been my go to mascara for years! They have recently changed something. Its now clumpy and doesnt dry. Before i was able to curl my lashes hours later and had no issues, i tey now and the curler gets stuck to my lashes it even pulledsome out becausei had to pull gaed in order to take it apart. Will no longer be purchasing this mascara and Im sad because I would get so many compliments about my eyelashes.
Blue Bayou
5 out of 5 stars
Thumbs up graphic, would recommend
Tessa - 28 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Eye color: Hazel
- Hair color: Brunette
Great value for the price and the cobalt blue color is dazzling!
Formula has changed.
1 out of 5 stars
Thumbs down graphic, would not recommend
TJ - 1 month ago, Verified purchaser
Formula has changed. I used this product for years and loved how silky it was yet it washed off easily. Now it is more clumpy and it does not wash off easily. It used to dissolve completely with just water but now it takes effort with scrubbing and cleansers to get it to come off and it comes off in waxy/plastic like clumps. This was my holy grail mascara and now it’s ruined by the new formula.
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there TJ! Thank you for reaching out to us about the Voluminous Mascara. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Looks like black mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
Rue - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles, Sensitivity
- Hair color: Blonde
- Eye color: Blue
Not pigmented enough. I couldn't tell any difference with the burgundy or the violet. Super disappointing.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, Rue! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Bummer - not what it used to be!
1 out of 5 stars
Tj1115 - 1 month ago
originally posted on lorealparisusa.com
Not the same formula. Its a clump, dried up mess. No longer purchasing as I tried several tubes recently - qll garbage.
1 reply from LeCare team - 1 month ago
Hey there! Thank you for your feedback on ourOriginal Washable Bold Eye Mascara, we are sad to hear that this did not meet your expectations, and you had some clumping. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
No need for fake lashes
5 out of 5 stars
Dawson - 1 month ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] Love it!! It makes my lashes Pop. No need for fake lashes when you can use this. Longer and thicker So I give this Product 10 Stars!
Dissappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Magda - 1 month ago, Verified purchaser
This is not green. Looks black when on. I am really disappointed.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hey there Magda! Thank you for your feedback on our Voluminous Washable Mascara, in the shade 960 Deep Green. We are sad to hear that this did not meet your color expectations. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.