$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Voluminous Lash Primer, the perfect partner to your favorite mascara to instantly boost every lash look; Lightweight mascara primer instantly builds dramatic volume and length on each lash; Eye Lash Primer uniquely formulated to condition lashes over time, leaving them soft and nourished
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: Voluminous Original Volume Building Mascara, uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness
Description
L’Oreal Paris Voluminous Original Eye Lash Primer is a mascara amplifier and lash conditioner—the perfect pair for your favorite mascara to maximize every lash look. Lightweight mascara primer instantly creates a boosting effect to lengthen, thicken and amplify lashes. Conditions lashes over time for soft nourished lashes.
Apply primer first, then mascara to one eye at a time before the primer dries. Add two coats of primer for more impact. Ophthalmologist tested. Suitable for sensitive eyes.
Apply primer first, then mascara to one eye at a time before the primer dries. Add two coats of primer for more impact. Ophthalmologist tested. Suitable for sensitive eyes.
Suggested Age: 17 Years and Up
Color Palette: Light Tones
Includes: Applicator
Beauty Purpose: Thickening, Volumizing
Net weight: .24 fl oz (US)
Features: Non-Clumping, Non-Flaking
TCIN: 50442502
UPC: 071249330265
Item Number (DPCI): 052-04-0034
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, polybutene, paraffin, potassium cetyl phosphate, cera alba/ beeswax, copernicia cerifera cera/ carnauba wax, steareth-2, cetyl alcohol, alcohol denat., phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, panthenol, ethylenediamine/stearyl dimer dilinoleate copolymer, caprylyl glycol, hydrogenated jojoba oil, hydrogenated palm oil, 2-oleamido-1, 3-octadecanediol, disodium edta, bht, rosa canina fruit oil, stearyl alcohol, myristyl alcohol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, propyl gallate, citric acid, f.i.l. d184538/1
Shipping details
Estimated ship dimensions: 6.99 inches length x 2.55 inches width x 1.14 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: APO/FPO, Northern Mariana Islands, Virgin Islands, U.S., Guam (see also separate entry under GU), United States Minor Outlying Islands, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this hypoallergenic or for sensitive eyes?
submitted by Gloria - 2 months ago
A: Hi there! Thank you for reaching out about our Voluminous Conditioning Mascara Primer. Our formula is Ophthalmologist tested and suitable for sensitive eyes. It has been tested under dermatological control. We hope this is helpful!
submitted byL'OrealParisProductExpert - 2 months agoBrand expertA: Hey Gloria, Great question! The L'Oreal Paris Voluminous Conditioning mascara Primer is ophthalmologist tested and suitable for sensitive eyes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Will this help avoid the mascara from smudging?
submitted by CM - 8 months ago
A: Hey, Great question! the L'Oreal Voluminous Conditioning mascara primer creates a boosting effect to lengthen, thicken and amplify lashes. We recommend to switch to a waterproof mascara formula and set your under eye area with a setting powder to prevent smudging. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expertA: Hi there, CM! Thank you for reaching out about our Voluminous Conditioning Mascara Primer. The perfect pair to your favorite mascara to instantly boost every lash look! Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look. We hope this helps!
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: Is this mascara primer waterproof?
submitted by LanaD - 8 years ago
A: Hi there! Our Voluminous Primer does not have a claim that it is waterproof. It conditions lashes over time for soft nourished lashes and does not smudge. It removes easily and is ophthalmologist tested, suitable for sensitive eyes, and tested under dermatological control. We hope this helps!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: When you use this does it make your lashes grow longer?
submitted by R - 10 months ago
A: Hey, Great question! The L'Oreal Paris Voluminous Conditioning mascara primer is uniquely formulated to condition lashes over time, leaving them soft and nourished. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: How does this compare to Lancome Cils Booster XL travel size .13 oz ($13)?
submitted by Tarzhay - 6 years ago
A: Hey Tarzhay! We appreciate your interest in our Voluminous Lash Primer. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. We hope you get the chance to try it out soon!
submitted byL'OrealParisProductExpert - 6 years agoBrand expert
Q: The details say this is in the white color family; so is it white? Or? If its white, will this intensify the colors of colored mascara? (Like putting red or purple on white paper vs. brown paper)
submitted by HandyGranny - 7 years ago
A: Hi there! Thank you for contacting L'Oreal Paris. We appreciate your interest in our Voluminous Primer. This primer is to be paired with your favorite mascara to instantly boost every lash look. To answer your question, it is white and it will intensify the look of colored mascara by making the lashes look more full as well as with color. This lightweight eyelash primer instantly builds dramatic volume and length on each lash. For best results, apply primer then mascara to one eye at a time before the primer dries. Add two coats of primer for more impact. We hope you find this information helpful and you enjoy using this product!
submitted byL'OrealParisProductExpert - 7 years agoBrand expert
Q: Which mascaras do you think work best with this product to give lashes a thicker, longer look?
submitted by AOkafor - 7 years ago
A: Hi there! We would recommend taking a look at our Voluminous Lash Paradise Washable Mascara! This product will provide you with both lash length and volume! We hope this helps!
submitted byL'OrealParisProductExpert - 7 years agoBrand expert
Q: Is it fragrance free and hypoallergenic?
submitted by Clairebear - 8 years ago
A: Hi Lisa! Our Voluminous Primer does not claim to be hypoallergenic. This primer is ophthalmologist tested, suitable for sensitive eyes and tested under dermatological control. There does not appear to be any fragrance added to our Voluminous Primer. You can view the ingredient list posted below: AQUA / WATER / EAU, POLYBUTENE, PARAFFIN, POTASSIUM, CETYL PHOSPHATE, CERA ALBA / BEESWAX / CIRE, DABEILLE, COPERNICIA, CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, STEARETH-2, CETYL ALCOHOL, ALCOHOL DENAT, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, ACACIA SENEGAL GUM, PANTHENOL, ETHYLENEDIAMINE/STEARYL, DIMER DILINOLEATE COPOLYMER, CAPRYLYL, GLYCOL, HYDROGENATED JOJOBA OIL, HYDROGENATED PALM OIL, 2-OLEAMIDO-1,3 OCTADECANEDIOL, DISODIUM EDTA, BHT, ROSA CANINA FRUIT OIL, STEARYL ALCOHOL, MYRISTYL ALCOHOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, PROPYLENE GLYCOL, PROPYL GALLATE, CITRIC ACID
submitted byL'OrealParisProductExpert - 8 years agoBrand expert
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4.3 out of 5 stars with 1225 ratings
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4.5 out of 5 stars with 2859 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.6 out of 5
long lasting: 4.36 out of 5
quality: 4.25 out of 5
value: 4.22 out of 5
79% would recommend
184 recommendations
Formula Change—ugh!!
1 out of 5 stars
Linda - 1 month ago
originally posted on lorealparisusa.com
Have used this product or Lancôme’s product for YEARS. the last tube from L’Oréal was difficult to apply and took way to long to get the coverage. Very disappointing and would not recommend.
1 reply from LeCare team - 1 month ago
Hi there! Thanks for reaching out about our Lash Primer. We appreciate you providing us with your honest feedback regarding the change of formula. It is possible minor changes were made to the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. Nonetheless, we will be passing this valuable information on to the rest of our team. We hope you will continue to explore our other products a try!
I use this every day
5 out of 5 stars
Thumbs up graphic, would recommend
Beachbaby77 - 2 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
- Skin concern: Aging, Sun damage
This is a staple to my morning makeup routine. It goes on easily without making clumps on my lashes. My mascara stays on all day with no flaking or disappearing. I’ve tried other products and nothing works as well. It’s easy to remove with makeup remover wipes!
Empty tube
1 out of 5 stars
Ambo80 - 2 months ago
originally posted on lorealparisusa.com
I would give zero stars if I could! Trying this for the first time straight out of the package, and the tube was EMPTY. Loreal, you have some explaining to do! :(
1 reply from L'Oreal Paris team - 2 months ago
Hello! We are sorry to hear about the experience you had with Voluminous Lash Primer. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference #39819601. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Primer is a must
5 out of 5 stars
Thumbs up graphic, would recommend
Ruby - 3 months ago, Verified purchaser
- Skin concern: Uneven skin tone, Sensitivity, Acne, Aging, Pores, Sun damage
- Hair color: Red
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
I love L’Oréal products and have been using this primer mascara for a couple years now. Somehow I didn’t know how awesome primer mascara is. It really makes a difference. Especially when you get closer to the end of your normal mascara. Give this a try if you are needing a little bit more from your mascara!
Bring back the original!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mommakat - 4 months ago, Verified purchaser
New changes make this almost nonexistent. I kept thinking I grabbed an old empty tube on accident but after reading other reviews, it seems others are having the same experience. It’s like there’s nothing in there.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there! Thank you for your feedback on the Voluminous Conditioning Mascara Primer. We are sad to hear that you did not see the results you expected, and the tube seemed empty. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Awful new formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Kyssara - 5 months ago, Verified purchaser
New formula is absolutely terrible! I loved this primer and recently bought a new tube only to find that it looked and applied very differently than before. Also, by the end of the day my eyes were burning and bloodshot! So disappointing…
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for your feedback on the Voluminous Conditioning Mascara Primer. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
New Formula?? Huge disappointment
1 out of 5 stars
Pearlie - 5 months ago
originally posted on lorealparisusa.com
I'm another one that has been using the Voluminous Primer for YEARS! What happened??? I just opened the first tube of the new packaging with the gold band and I'm assuming it's a new formula. Nothing close to the results I had with the old product. I don't know what has changed, but I used to get asked often what mascara I used because my lashes were unreal. None of my mascara performed as well as it did the the old Voluminous Primer. It looked like I had lash extensions and volume out the wazoo. It definitely doesn't coat as well or build as well as before. I would say that the old version was like a push up bra for your eye lashes, bigger, better, right where they should be. The new version is sort of like wearing a bralette. It's there, but it isn't doing anything. I know it's not an overnight process, but L'Oreal....you gotta bring back the O.G. I used this faithfully, even put it up against Lancome Definicils Primer back in the day. No comparison.
1 reply from L'Oreal Paris team - 5 months ago
Hello Pearlie. Thank you for taking the time to share your experience with us regarding our Voluminous Lash Primer. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory. We recommend trying Voluminous Lash Paradise™ Primer. Pink-tinted mascara primer. Thickens lashes and helps enhance mascara wear. We hope you give it a try!
Bring back the old formula!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Whitney - 5 months ago, Verified purchaser
- Skin tone: Medium
So disappointed they changed the formula! I have used this for so many years and wondered why my new tube wasn’t working the same and then hoped on and see everyone else is saying the same thing! 😡 bring back the old formula! Now I need to find a new brand.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for your feedback on the Voluminous Conditioning Mascara Primer. We are sad to hear that you did not like the formula and did not see the results you expected with this mascara primer. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
New eyelash primer formula
1 out of 5 stars
Mimi1984 - 6 months ago
originally posted on lorealparisusa.com
This was by far the best eyelash primer on the market. The new formula is absolutely terrible and does not work at all. I have been looking at different stores in hopes of finding the older formula (without the gold stripe on top). I have gotten lucky a few times, but in hopes of the corporation converting back to the old formula I decided to write a review. I see there are many others that feel the same way.
1 reply from L'Oreal Paris team - 6 months ago
Hi there! Thank you for reaching out about Voluminous Lash Primer. We truly appreciate your honest feedback. We understand that it can be challenging to provide constructive feedback, and we want you to know that your opinion is essential to us. Your feedback is a valuable source of information that helps us improve our brand and create products that better meet your needs and expectations. We want to assure you that we will take your feedback seriously and it will be shared with our team.
Use underneath mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Reebs - 7 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
I never used a mascara primer before but now having used one- it makes all the difference. It doesn’t makes lashes white when dried but you probably wouldn’t want to wear it alone.
Perfect Mascara Enhancer
5 out of 5 stars
Thumbs up graphic, would recommend
olderwiser - 7 months ago, Verified purchaser
- Skin concern: Aging, Sensitivity, Pores
- Skin type: Combination
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
I really appreciate this creamy first coat lash primer. When applied just before my mascara, it makes my lashes look longer and my eyes feel happy. Very comparable to sister products that are twice the price.
Must Have
5 out of 5 stars
Thumbs up graphic, would recommend
busymommy - 7 months ago, Verified purchaser
- Skin type: Dry
- Skin tone: Medium
Really enhances the look of mascara!
New formula is awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Daisygirl9177 - 8 months ago, Verified purchaser
I have used and absolutely loved this primer for a number of years… Clearly the formula has changed, and it is absolutely useless… If it’s even possible, I look like I have less lashes after I use it! Please bring the old formula back!
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there, Daisygirl9177! Thank you for reaching out about our Voluminous Conditioning Mascara Primer. It is possible minor changes were made in the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Empty Tube
1 out of 5 stars
Thumbs down graphic, would not recommend
CCKnows - 8 months ago, Verified purchaser
I’ve used this in the past and it was amazing. I was able to coat my lashes thoroughly. Today I purchased a tube and it’s like nothing is in the tube. It appears like the tube is completely empty. A total waste of money. Luckily I still have the old tube with some remaining. I will not be buying this product again.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for your feedback on the Voluminous Conditioning Mascara Primer. We are sad to hear that you did not see the results you expected with this mascara and the tube itself seems empty. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 8 months ago, Verified purchaser
I like having a separate primer for mascara. This one is pretty great.
No longer the same
1 out of 5 stars
Javadoll - 9 months ago
originally posted on lorealparisusa.com
I’m crying! Why did you change a fantastic formula?!?! This used to be the best and now it’s utter rubbish. I’ve used this for ages as my holy grail. Now I’m on the hunt. And the Lash Paradise primer changed, so that’s out. And did you also change the Double Extend’s primer side? I recently bought it again after years of not, and it’s rubbish as well. Incredibly sad and frustrated.
1 reply from Consumer Care Center team - 9 months ago
Hello Javadoll., We want to understand what happened just as much as you do. The Voluminous Lash Primer should boost volume and lengthen the lashes as well as it always did. We appreciate your comments and will pass them onto others in our company. Meanwhile, if you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET. Your case reference # is36067845
Great primer to lengthen lashes
5 out of 5 stars
Thumbs up graphic, would recommend
Lexco - 9 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Red
- Eye color: Blue
Love this mascara primer! It definitely lengthens my lashes.
I can actually see my eyelashes
5 out of 5 stars
Thumbs up graphic, would recommend
Linda - 10 months ago, Verified purchaser
- Eye color: Brown
- Skin concern: Aging
- Skin tone: Medium
- Skin type: Normal
- Hair color: Blonde
I have short, straight, very blond lashes. Using this prior to mascara has made a huge difference.
Kinda clumpy - Very Noticable
2 out of 5 stars
Thumbs down graphic, would not recommend
Mnmar - 10 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
I bought this because I read it would help make sure my mascara didn’t clump. That didn’t happen. This product was clumpy itself. Also, the white color it put on my lashes was so hard to cover.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi Mnmar! Thanks for reaching out to us regarding Voluminous Conditioning Mascara Primer. We're sorry to hear that your results were clumpy. We will share your comments with our teams.
Horrible New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Samantha - 11 months ago
I've been using this Mascara Primer for a few years and have been in LOVE with it as its the only mascar primer I use everyday. I recently picked up 2 new one's and noticed the packaging and formula had changed. The new formula feels as if theres no product in the tube therefore feels like im just combing my lashes with nothing to prime them. Unfortunatly, won't be buying this mascara primer as it does nothing for me anymore.
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi there! Thank you for your feedback on the Voluminous Conditioning Mascara Primera. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.