$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- Triangular tip for hair-like strokes and fool-proof brows
- Unique angular pencil design
- Outline your brow with precision
- Pigmented pencil never requires sharpening
Description
The Ultimate Brow Retract from Wet n Wild lets you create your perfect brows with just one product. The dual-side brow product makes doing your brows quick and easy. Use the spoolie brush to fluff up your brows and the pencil to fill them in and define. To achieve a more natural look, lightly stroke the pencil in your brows, and for a more defined look, draw a line on the top and bottom of your brows and fill them in for bold brows.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Light Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Filling
Net weight: .01 Ounces
TCIN: 53477773
UPC: 077802360779
Item Number (DPCI): 052-03-0369
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
beeswax, copernicia cerifera (carnauba) wax, ozokerite, ethylhexyl palmitate, phenoxyethanol, sorbic acid, [+/- (may contain): mica, iron oxides/ci 77491, ci 77492, ci 77499, titanium dioxide/ci 77891, red 40 lake/ci 16035, yellow 5 lake/ci 19140, chromium oxide greens/ ci 77288].
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.78 inches width x 5.93 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyebrow pencil offers great value for its price, making it a popular choice among guests. Many appreciate its smooth application and the convenience of the spoolie brush. The angled tip allows for precise shaping, while the pigmentation is generally well-received. However, some guests have noted issues with breakage and color accuracy. Overall, it serves as a reliable option for achieving natural-looking brows without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1924 reviews
easy to apply: 4.4 out of 5
easy to remove: 4.7 out of 5
long lasting: 4.09 out of 5
quality: 4.14 out of 5
value: 4.46 out of 5
79% would recommend
125 recommendations
Go to brow pencil!
5 out of 5 stars
Thumbs up graphic, would recommend
Anna - 7 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
I love how it is easily buildable and has a natural look. The brush on the other end is super convenient and helpful!
A staple
5 out of 5 stars
Thumbs up graphic, would recommend
T - 25 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
Sister carries this with her everywhere for touching up on her brow since she has super light eyebrows. Works well for her.
One of my Favs
5 out of 5 stars
Thumbs up graphic, would recommend
Brandi - 1 month ago, Verified purchaser
- Hair color: Black
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
One of my favorite eyebrow pencils. It goes on really nicely and I LOVE how the end is slanted so it keeps that fine tip shape. Other pencils I’ve used have a fine tip at first but then it rounds out which makes it hard to draw thinner lines.
A Bit Stiff
1 out of 5 stars
Thumbs down graphic, would not recommend
VeroInMiami - 3 months ago, Verified purchaser
Powdery like substance doesn't allow an easy application. The color stick should be wider
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Amazing Eyebrow pencil - 5 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Eye color: Black
- Hair color: Black
- Skin concern: Pores, Dullness, Uneven skin tone, Puffiness, Redness, Acne
Amazing loved it. 3rd time buying it
Good
4 out of 5 stars
Thumbs up graphic, would recommend
Deborah - 5 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Buy this all the time. Just wish they made a lighter shade
Cheap product
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 5 months ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Hazel
Don't buy this product I use it and it kept breaking and falling apart waste of money. Kept breaking off five times here are some of the peices from it
Wet n Wild Ultimate Brow Retractable: Perfect Brows Every Time
5 out of 5 stars
estherb30 - 5 months ago
originally posted on influenster.com
Wet n Wild Ultimate Brow Retractable is a fantastic brow pencil that makes shaping and filling in brows effortless. The pencil’s fine tip allows for precise application, creating natural-looking, defined brows with ease. It glides on smoothly, and the formula is long-lasting, staying put throughout the day without smudging or fading. I love the built-in spoolie on the opposite end, which makes blending the product and grooming my brows a breeze. The pencil is retractable, so there’s no need to sharpen it, making it convenient for on-the-go touch-ups. The color payoff is great, and it matches my brows perfectly. Whether you're looking for a natural look or something more defined, Wet n Wild Ultimate Brow Retractable is an excellent, affordable option for achieving perfect brows. Highly recommend!
BEST. PENCIL. EVER.
5 out of 5 stars
Makeup Fan - 6 months ago
originally posted on WetnWild
This is the best eyebrow pencil ever. I thought it was sold out or discontinued on the website, so glad to see it is still here. Please do not get rid of this ever. It is the only one that works for me.
Affordable
3 out of 5 stars
heyyitsmonet - 6 months ago
originally posted on influenster.com
You get a lot of product for the price. I just don’t like the texture of this pencil and the color payoff just does nothing for my brows. I would much rather use any other brow product.
Good
4 out of 5 stars
Thumbs up graphic, would recommend
Hotmom2001 - 6 months ago
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
I like the color and size. I like that the formula. I have not tested it in the summer heat.
Eyebrow Pencil
5 out of 5 stars
Thumbs up graphic, would recommend
HaleyN - 7 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
Great eyebrow pencil for the price! This is my go to eye brow pencil. The color perfectly matches and the tip allows me to finely trace my eyebrows
Just ok
4 out of 5 stars
Thumbs down graphic, would not recommend
Chachys - 9 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
This eyebrow pencil is ok. Doesn’t last very long, I prefer the one from Elf. That one is way better and worth the price.
Pulls really red.
2 out of 5 stars
Thumbs down graphic, would not recommend
Argos - 9 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
- Skin tone: Light
Isn’t ash at all. I look like a clown with how much red is in it. Fills in nicely, isn’t too bold just not ash.
Just ok
3 out of 5 stars
Thumbs down graphic, would not recommend
Ninny81 - 9 months ago
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
- Skin type: Oily
It’s an ok pencil but it doesn’t last long at all. I don’t even think it’s been 2 weeks and I need another one.
didn't like it at first, love it now!
4 out of 5 stars
Thumbs up graphic, would recommend
brittany - 9 months ago, Verified purchaser
when I first tried this pencil I wasn’t a fan but after running out of my go to pencil I decided to give this one a second try and i’m so happy I did! this is my new fav!
Best Brow Product Ever!!
5 out of 5 stars
momo_ - 10 months ago
originally posted on influenster.com
The packaging is quite bigger than the others I've seen, but the pigmentation of this brow product goes on very well, and it works. This is one of my favorite brow products. I like the packaging as well. It fits perfectly in my hand, making it easier to draw my brows.
Soft to heavy looks possible
5 out of 5 stars
- 11 months ago
originally posted on influenster.com
Wet n Wild makes some decent makeup. This Ultimate Brow Retractable pencil is great. I can get fine hair like lines and also fill in for a bolder look. You can go very softly for a soft background. Pigmentation is deep. Long lasting. No touch-ups are needed. Easily removes with soap and water.
Buy this! It's incredible!!
5 out of 5 stars
Kassius - 1 year ago
originally posted on WetnWild
This brow pencil goes on smoothly, never ever clumps like others do and it stays put. I love it. I've tried so many brow pencils and they either clump, go on hard or look fake. This one I use in Medium Brown and it matches perfectly. There's no better brow pencil out there.
Afforbable, does the job :)
5 out of 5 stars
Thumbs up graphic, would recommend
A must - 1 year ago, Verified purchaser
- Skin type: Combination
- Skin tone: Dark
I’ve Been using this pencil for 5 years and I love it! If it breaks on you it’s probably because you are taking too much out when doing your brows. It has never broke on me. Love how it’s waxy enough never had a problem with it being dry.