$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day. BRAG A LOT: Apply 2 coats for extra length and thickness. TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume.
- Instantly adds the look of dramatic volume, fullness and thickness to any lash type
- Features an intense, highly pigmented jet-black color
- Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
- Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
- Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
- In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color
Description
Anastasia Beverly Hills Lash Brag Volumizing Mascara lets you achieve maximum lash volume and fullness you can’t stop bragging about. This voluminous mascara instantly creates the look of dramatic, full-bodied lashes with intense, jet-black color. The specially designed hourglass-shaped mascara wand separately coats each lash with the lush, full-pigment formula that glides on without weighing down lashes.
With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .34 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Dermatologist Tested
TCIN: 82550354
UPC: 689304140812
Item Number (DPCI): 342-02-2316
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, paraffin, acacia senegal gum, glyceryl stearate, synthetic beeswax, stearic acid, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, ozokerite, vp/eicosene copolymer, hydrogenated vegetable oil, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, cellulose, ethylhexylglycerin, stearyl stearate, hydroxyethylcellulose, polyester-11, pvp, disodium edta, aminomethyl propanol, phenoxyethanol, black 2 (ci 77266) [nano], iron oxides (ci 77499), ultramarines (ci 77007)
Shipping details
Estimated ship dimensions: 5.5 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.115 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has received mixed reviews from guests. While some appreciate its ability to volumize and lengthen lashes, others have experienced issues with clumping, flaking, and smudging. The brush design is praised for its effectiveness, but the formula's tendency to dry out quickly and cause raccoon eyes is a concern for many. Despite its beautiful packaging, the performance does not consistently meet expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1509 reviews
71% would recommend
7 recommendations
My go to mascara
4 out of 5 stars
CF_211 - 2 months ago
originally posted on http://www.ulta.com
I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
I absolutely love Anastaia mascara
5 out of 5 stars
Lisa - 2 months ago
originally posted on http://www.ulta.com
I saw a friend with it on and I had to buy it and I wear it every time I go out.
Looks amazing but doesn't stay
3 out of 5 stars
S - 2 months ago
originally posted on http://www.ulta.com
I fell in love with this mascara but sadly won't be repurchasing. It made my eyes look amazing but after two hours falls and just smudges under my eyes. I've never had a flaking issue before so I tired all the hacks but nothing prevented it.
Best mascara !
5 out of 5 stars
MarshaB - 2 months ago
originally posted on abh.com
[This review was collected as part of a promotion.] This is the BEST mascara I have found.. and I have tried many.. great product!
Great, most of the time
3 out of 5 stars
Alli - 2 months ago
originally posted on http://www.ulta.com
Arrived dry, clumpy, and not of normal consistency
A new favorite
4 out of 5 stars
Morgan - 4 months ago
originally posted on http://www.ulta.com
I needed a new purse mascara, and this one caught my eye. I'm super glad I grabbed it, not only is the size perfect but it's still comfortable to use. I love how big and full it makes my lashes. It also doesn't irritate my eyes if I wear it too long, so that's a big plus for me.
Pretty but ineffective
2 out of 5 stars
jessicag278e_135275 - 5 months ago
originally posted on influenster.com
The packaging is pretty and VERY sturdy. Regrettably, that’s where the luxury stops. This is a very dry product, and I had a hard time building it up on my lashes. I hoped this would mean that it wouldn’t smudge, but it smudges like NOBODY’S BUSINESS. I feel so duped by the stunning packaging because this product is otherwise a disaster.
I would NEVER buy this or recommend it to ANYONE
1 out of 5 stars
Lex - 5 months ago
originally posted on http://www.ulta.com
Pretty much a mascara connoisseur at this point and I tried to venture out getting a "high end" mascara and this is one of the WORST I have ever used in my life. MUTED BLACK, TERRIBLE BRUSH, DOES NOT COAT LASHES. GET LASH PARADISE OVER THIS!!!!!!!!
Expected more from Anastasia
1 out of 5 stars
Thumbs down graphic, would not recommend
KLL - 6 months ago, Verified purchaser
- Skin type: Normal
- Skin concern: Dullness
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
Formula seemed dry, and it took multiple layers for a noticeable difference - but also the layers get clumpy easily. Ended my work day with raccoon eyes (mascara from top lashes smudged under my eyes). :(
Game changer
5 out of 5 stars
elenac166_1086 - 6 months ago
originally posted on influenster.com
This mascara is definitely a game-changer for achieving bold, dramatic lashes. The formula is rich and highly pigmented, delivering intense black color with just one coat. I appreciate that it doesn’t clump, even after layering, which allows me to build up the volume without worrying about spider lashes. The brush design is fantastic – it grabs each lash, adding length and separation that really opens up my eyes. Drspite, it's wearing durability iit’s still relatively easy to remove with regular makeup remover, which I really appreciate. Overall, if you're looking for a mascara that combines volume, length, and a bold look without compromising wearability, this one is worth a try!
must have!!!
5 out of 5 stars
kharma M - 7 months ago
originally posted on http://www.ulta.com
this is one of my favorite mascaras. It's a must have in my makeup collection.❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
Black!!
4 out of 5 stars
jessicaf84cb - 7 months ago
originally posted on influenster.com
I got this mascara in my boxycharm. At first I wasn't sure about it, so I let it sit for a couple months. I then tried it again. I like it much better now. My lashes are very light in color. This mascara made them stand out and look full. It did flake a little, but every mascara does on me. The price is high for me, but it's on point for the brand.
Clumpy
2 out of 5 stars
Denise - 7 months ago
originally posted on http://www.ulta.com
The brush itself is nice but way too much product on the brush. Then it leaves clumps when applying. Product almost seems dry.
I will not be purchasing again
1 out of 5 stars
Janae - 7 months ago
originally posted on http://www.ulta.com
Smudges and smears , by the middle of the day I have black smeared under my eye , will not be purchasing again
More like Last Brag
2 out of 5 stars
Aidamae73 - 7 months ago
originally posted on abh.com
I understand why it's named "Last Brag". It's a bad formula. A lot more thought, energy, & attention was spent on the container which is beautiful than the content of the container. The brush is a knotted mess & when you brush on your lashes the amount that goes on your lashes is almost nil. I would NEVER buy this again.
It was good but
3 out of 5 stars
Kris - 9 months ago
originally posted on http://www.ulta.com
I loved this mascara but it flaked so much on me. Also dried out within 2-3 weeks of owning :( sucks cause it made my lashes look amazing
Perfect !
5 out of 5 stars
carlab246 - 9 months ago
originally posted on influenster.com
FAVORITE mascara!!! It literally transforms your lashes into something else . They are waterproof but at the same time really easy to remove when you’re done with your day .
I will not purchase again
1 out of 5 stars
Michelle - 10 months ago
originally posted on http://www.ulta.com
The packaging is nice. I would not purchase this again due to the fact that it smudges horribly. Even if you manage to get it on your eyes without making a mess , it only lasts for about 2 hours before it flakes off. It takes a very long time to set.
I wanted to love this mascara but HATE IT
1 out of 5 stars
Danna - 10 months ago
originally posted on http://www.ulta.com
This mascara is such a disappointment. It does not lengthen or curl. But that is not the worst part - it flakes into your eyes a few hours after applying, making your eyes turn and it all comes off.
Smear City
2 out of 5 stars
Al - 1 year ago
originally posted on http://www.ulta.com
I wanted to love this so much but unfortunately it is a major flop. The product initially applies so nicely with the volumizing wand, but within a couple of hours i look like a racoon. This formula smudges like crazy. Definitely do not recommend.