$5.29 when purchased online
Target Online store #3991
About this item
Highlights
- Delicious and healthy breakfast cereal with feel-good ingredients to help keep you going
- Crunchy, flavorful rice flakes in every nourishing spoonful
- Good source of 11 vitamins and minerals per serving; No artificial colors or flavors; Kosher Pareve
- Enjoy in the morning with or without milk; Try it with fresh fruit; Perfect work day snack or late-night treat
- Includes 1, 18-ounce box of ready-to-eat Kellogg's Special K cereal; Packaged for freshness
- No artificial dyes or colors
Description
Do what's delicious with Special K. Includes 1, 18-ounce box of wholesome breakfast cereal made from tasty ingredients. The crisp, toasted rice flakes help you stay on track for the day ahead. Just as nutritious as it is delicious, every bowl provides a good source of 11 vitamins and minerals. It contains folic acid, B Vitamins, and Iron, plus Vitamins A, C, and E as antioxidants women need (beta-carotene (source of vitamin A)) and is made with no artificial colors or flavors; make it an irresistible, low-fat part of your lunch, dinner or late-night snack. Try it as a convenient work day or between-meal treat. Enjoy Special K with dairy or nut-milk. Top it with strawberries, blueberries or bananas. Add it to your favorite yogurt, smoothie, or trail mix recipe. Morning time or any time, Kellogg's Special K cereal is a flavorful choice the whole family can feel good about.
Serving Size: 1.25 cup
Serving Per Container: About 13
Amount 1 1/4 cup (39g) of Cereal:
Calories: 150
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 270mg12%
Total Carbohydrate 29grm11%
Dietary Fiber 1grm2%
Total Sugars 5grm0%
Added Sugars 4grm8%
Protein 7grm6%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 10.9mg60%
Potassium 10mg0%
Folic Acid 260mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 210
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 350mg15%
Total Carbohydrate 38grm14%
Dietary Fiber 1grm2%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 13grm18%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 10.9mg60%
Potassium 300mg6%
Folic Acid 260mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, malt flavor, bht for freshness. vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, folic acid, vitamin b6 (pyridoxine hydrochloride), vitamin b, (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin d3, vitamin b12.
Allergens & Warnings:
Contains wheat ingredients.Contains: Wheat
Features: No High Fructose Corn Syrup, No Artificial Colors
Dietary Needs: Low Fat, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18 Ounces
TCIN: 12935201
UPC: 038000016219
Item Number (DPCI): 231-00-0117
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.5 inches length x 7.86 inches width x 13.19 inches height
Estimated ship weight: 1.38 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
Special K Original cereal is a beloved choice for many guests, praised for its light, crispy texture and subtly sweet flavor. It offers a nutritious breakfast option with 7g of protein per serving, making it a satisfying choice for busy mornings. Guests appreciate its versatility, as it pairs well with fruits and nuts, enhancing its taste and nutritional value. However, some have raised concerns about the presence of hard bits that can be difficult to chew, impacting the overall experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1478 reviews
quality: 3.6 out of 5
taste: 4 out of 5
value: 3.88 out of 5
77% would recommend
9 recommendations
(no review title)
1 out of 5 stars
Gail - 16 days ago
originally posted on wkkellogg.com
I bought this a few days ago at my local store little to none fruit or yoghurt very disappointed with the price of it and not get only flakes of cereal
Can't chew it
2 out of 5 stars
sadK - 17 days ago
originally posted on wkkellogg.com
Why are there so many hard pieces that are impossible to chew. I was excited to start eating this again because I need the protein, but I just cannot chew through the hard pieces. I just wasted my money.
1 reply from Consumer Care team - 15 days ago
We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
50/50
5 out of 5 stars
papillon2601_8323 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Kellogg’s Special K Original Cereal is a classic, go-to option for those looking for a light and simple breakfast. The flakes are crisp and have a mild, slightly sweet flavor that pairs well with milk or yogurt. It’s low in fat and calories, making it a popular choice for anyone watching their diet. The cereal is also fortified with essential vitamins and minerals, offering some nutritional value. However, it’s relatively low in fiber and protein, so it might not keep you full for very long unless you pair it with something more substantial like fruit or nuts. Overall, it’s a clean and versatile cereal that fits well into a balanced diet.
Great breakfast cereal
4 out of 5 stars
jessicae192_1657 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This cereal is great. It is on the blander side so the it doesn’t have any flavors. Will purchase again. Very crunchy & tastes well with anything you’d like to add to it like a banana.
Very Health, and the nutrients that I need to star
5 out of 5 stars
- 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My days are to much better when I started having my breakfast, and could be better when I can have my cereal. Kellogg’s Special K Original Cereal is completely amazing. The texture, taste and the nutritional value is a complementary deal for me . The paking is very ease to open and keep fresh. I really love it.
Hard crunchies
1 out of 5 stars
Gen45 - 24 days ago
originally posted on wkkellogg.com
I keep biting into hard pieces and almost broke my tooth.. do better
1 reply from Consumer Care team - 21 days ago
I apologize that you almost broke your tooth while eating our Kellogg's® Special K® Original Cereal and I am glad you left a comment. We would like to discuss this with you as soon as possible. Look for an email from us and click the link to reply or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
Sedimentary Cereal
1 out of 5 stars
toothless - 26 days ago
originally posted on wkkellogg.com
I used to eat Special K as a kid. Recently I tried it and there were all these pieces of hard material in it. It almost broke my teeth! It like eating a bag of cement.
1 reply from Consumer Care team - 25 days ago
While we are sorry this happened, we're glad you let us know that your cereal had some hard pieces. Please look for an email from us, as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
Good- if you like chewing on rocks!
2 out of 5 stars
Owmyteeth1 - 26 days ago
originally posted on wkkellogg.com
I bought this cereal 3 separate times over the last month and a half to be able to rate it fairly. While I enjoy the flavor the texture is inconsistent. I'd be enjoying my cereal just to have a sharp pain from something inedible (I just assumed a raw grain of rice). It's a good thing I'm not old, because I probably would have broken my teeth on this cereal.
1 reply from Consumer Care team - 26 days ago
I apologize you experienced a sharp pain while eating our Kellogg's® Special K® Original Cereal and am glad you left a comment. We would like to discuss this with you as soon as possible. Look for an email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
Full of rock-like pieces
1 out of 5 stars
Jim - 27 days ago
originally posted on wkkellogg.com
Used to love Special K, a great taste! Full of those hard bits now, as other reviews have stated. Every box, for the last year or so, with some boxes being worse than the others. Hard to enjoy when you have to be so careful chewing!
1 reply from Consumer Care team - 25 days ago
We hear and value your comments about our Kellogg's® Special K® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Original
5 out of 5 stars
ivyn24_7109 - 28 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m not usually a cereal person — most of the time, they’re either too sweet, too plain, or leave me hungry an hour later. But this one really changed my mind. The flavor is surprisingly good — not overly sugary, but still satisfying. What really stood out to me was the texture. It has a nice crunch that holds up well in milk without getting soggy too fast, which I really appreciate. The packaging is also a plus — it’s clean, resealable, and keeps the cereal fresh, which is something I’ve had issues with in other brands. All in all, this cereal won me over. Even if you’re not typically into cereal, I’d say give this one a try — it might surprise you.
What are the very hard bits??
1 out of 5 stars
Sandy - 29 days ago
originally posted on wkkellogg.com
I have always liked Special K and have it in my rotation of cereals to buy but the box I just bought last week is different. It has small, very hard pieces in it that actually hurt my teeth when I chew them. What is this? I won't be buying more if this is the recipe now. I have the Original Special K.
1 reply from Consumer Care team - 27 days ago
I apologize that your teeth hurt while eating our Kellogg's® Special K® Original Cereal, and I am glad you left a comment. We would like to discuss this with you as soon as possible. Look for an email from us and click the link to reply or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
Box of rocks
1 out of 5 stars
Jade - 30 days ago
originally posted on wkkellogg.com
Like eating mini stones. Yogurt clusters cannot be chewed and flakes are so hard that they hurt my teeth.
1 reply from Consumer Care team - 29 days ago
I apologize that your teeth were hurt while eating our Kellogg's® Special K® Original Cereal, and I am glad you left a comment. We would like to discuss this with you as soon as possible. Look for an email from us and click the link to reply or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
Horrible
1 out of 5 stars
Danno - 1 month ago
originally posted on wkkellogg.com
I'm a cereal guy and do not care for the sweet unhealthy options. I tried Special K Zero, and WOW! This has to be the worst cereal I've ever attempted to digest! Cardboard chalk balls with a hint of cinnamon. Fire your R&D department and start over!
Great breakfast base
5 out of 5 stars
dinosaur89_7409 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I had a bowl of cereal with oat milk as an afternoon snack. It was pretty tasty. Slightly sweet, and light and crunchy. You do have to plan to eat it quickly though, because the cereal flakes are thin enough to get soggy fast. I feel like it'll keep me full for a few hours. At 7g of protein, adding the milk and maybe some sliced almonds or fresh fruit, and you've got a good start to the day!
Ok breakfast
3 out of 5 stars
laurac1d29_3135 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Special K is a OK breakfast. Nothing special and not very flavorful, but pretty low-calorie and you can always add your own things. I added berries and milk and it did the trick.
Nothing like the original!
1 out of 5 stars
Cher - 2 months ago
originally posted on wkkellogg.com
Do not buy this cereal unless you want to break your teeth!
Too dark and too chewy.
1 out of 5 stars
Jane - 2 months ago
originally posted on wkkellogg.com
I have eaten special K original every day for over 20 years. Your quality control has slipped considerably. Until about 2 On-The-Go ago the flakes have all been a cream color throughout the box. Since then only about 30% are that way. The other 70% is quite dark and too hard to chew. I end up throwing out most of it
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's® Special K® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Protein packed breakfast
5 out of 5 stars
xtiney22 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] S pecial K Original Cereal is a delicious and crispy classic! It has a light, satisfying crunch with a subtly sweet flavor, making it a great choice for a healthy breakfast or snack. Packed with essential vitamins and minerals, it’s a nutritious option that keeps you feeling full without being heavy. 13g of protein each serving. Perfect with milk or topped with fruit for extra flavor. A timeless favorite!
Delicious!
5 out of 5 stars
emilyyyyy2821_2045 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Yum! This cereal tastes great. I like the ingredients in it, and I was happy to see that I appreciated them. The packaging is great too. I will be buying in the future.
Very hard crunchy pieces
1 out of 5 stars
Angie - 2 months ago
originally posted on wkkellogg.com
I have been a loyal Original Special K customer for lots of years, at least 24 or 25. For at least the last 6 months it is so hard to eat that I can't believe it. They're so hard that when I had a serious dental procedure and I had a temporary bridge. I was afraid it would break my bridge. I've just started to eat it again and the hard crunchy pieces are harder than ever. Please go back to the old recipe!
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's® Special K® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.