$7.64 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- Color lasts 5-30 washes, with a gradual and even fade
- The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
- No ammonia or parabens
- PETA certified, vegan and cruelty-free
Description
Brite Instant Color Pastel Pink gives your hair gorgeous show stopping colour.
Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.
1. WASH. Shampoo and dry your hair. No need for conditioner.
2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
5. RINSE. Rinse out the colour in a sink or basin.
Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.
1. WASH. Shampoo and dry your hair. No need for conditioner.
2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
5. RINSE. Rinse out the colour in a sink or basin.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 1 minutes
TCIN: 76624082
UPC: 9421029556452
Item Number (DPCI): 063-01-6741
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), cetearyl alcohol, distearoylethyl hydroxyethylmonium methosulfate, cetrimonium chloride, ceteareth-20, glyceryl stearate, citric acid. may contain: basic red 51, basic blue 99 (c156059), hc yellow no 2, basic yellow 40, basic violet 2 (c142520), basic orange 31, ext. violet 2 (c160730), hc blue no 15, hc yellow no 4, basic violet 16, blue 1 (c142090).
Allergens & Warnings:
SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface.Shipping details
Estimated ship dimensions: 1.68 inches length x 1.81 inches width x 6.26 inches height
Estimated ship weight: 0.26 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests have shared mixed experiences with this hair dye, with some achieving vibrant, beautiful colors, especially on pre-lightened or blonde hair, while others found the color payoff disappointing, particularly on darker hair. The product is praised for being easy to use, cruelty-free, and leaving hair feeling soft, but some guests reported that the color fades quickly or is patchy and uneven. The range of colors is appreciated, but the need for very light hair for pastel shades and the inconsistency in results has led to varied satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 823 reviews
effectiveness: 3.35 out of 5
quality: 3.45 out of 5
value: 3.47 out of 5
61% would recommend
382 recommendations
Amaaazzzziiinnnggg
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 2 days ago, Verified purchaser
I love this stuff. Its great temporary dye and it isn't harsh on my hair. First time using it, I tried the purple and eeeek was it purple! I put it on my brown hair and it was so vibrant! It took weeeeks to fade but it was super cute. Now, I use the pastel purple and its amazing.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Raquel - 17 days ago, Verified purchaser
Love it! Color still in after 5 washes. Make sure to use color safe shampoo and wash under cold water. I left the product on for 30 minutes instead of the 10 minutes they recommend. Wish the bottle was bigger though. Would probably need 2 bottles if I do my whole head that medium length.
Not worth it
2 out of 5 stars
Thumbs down graphic, would not recommend
Ehglmr - 22 days ago
Daughter has dirty blonde hair and now her hair looks brown with a few strands of pale purple hair. Not worth $9. Had to use 1.5 bottles
Good for Temporary
2 out of 5 stars
Thumbs down graphic, would not recommend
anonymous - 1 month ago, Verified purchaser
Washed out after one wash. very cute for the time it was in my hair, but did not last. let it sit the recommended 10 minutes on clean hair and washed out with cold water. Going to try and let sit for longer next time.
Don't buy unless you just want a colorful hair mask
1 out of 5 stars
Thumbs down graphic, would not recommend
H - 1 month ago, Verified purchaser
Never gave any color just a hair mask basically
Good color & easy application - will use again
5 out of 5 stars
Thumbs up graphic, would recommend
KH42 - 2 months ago, Verified purchaser
Good color & easy to apply even on my daughter's medium dark hair. Just did it today, so not sure how many washes it will last, but we're pleased with the results so far.
Pastel purple
5 out of 5 stars
Thumbs up graphic, would recommend
Pastel Purple - 2 months ago, Verified purchaser
This is my new go-to hair color. I had professional highlights and balayage done, however, it turned out rusty orange, brassy yellow, and uneven throughout. I wasn't thrilled. I was hoping that purple would even out the colors and look good as it faded. So far, I'm really happy with this change. ~Coloring tips~ - I left on for one hour, and after about 30 min, combed through with conditioner to avoid patchiness. - rinsed with cold water. - I wish I used at least 2 bottles, one was barely enough. (In the future I might try the regular purple diluted with conditioner.) Hope this helps!
Super bright
5 out of 5 stars
Thumbs up graphic, would recommend
Lizzie B - 3 months ago, Verified purchaser
I have natural brown hair. I applied a bleach before the color and it is super vibrant and fun!
Just what my daughter wanted
5 out of 5 stars
Thumbs up graphic, would recommend
GhostSpiderMom - 3 months ago, Verified purchaser
My daughter wanted hair just like Ghost Spider. Found this after a quick Google search. It was very easy to apply. Left it on for 15 minutes or so and rinsed with water. We’ll see how long it stays in. I hope she lets me try other colors!
PINK PONY TAIL
4 out of 5 stars
Thumbs up graphic, would recommend
Lily - 3 months ago
First time coloring my grand daughter's hair and I love the results. It doesn't last but it was fun and would use it again.
Very disappointed...
1 out of 5 stars
Thumbs down graphic, would not recommend
LL - 3 months ago, Verified purchaser
I had been wanting to try this hair dye for months, but now I wish I never had. It turned my platinum blonde hair grey... I tried applying it twice and followed the instructions accordingly. I am so very disappointed.
Easy upkeep for pink
4 out of 5 stars
Thumbs up graphic, would recommend
HKatie - 4 months ago, Verified purchaser
Love this stuff to maintain my pink “highlights”. There’s nothing pastel about it until it fades but I like the brightness.
Vibrant
5 out of 5 stars
Thumbs up graphic, would recommend
Pink - 5 months ago
Very vibrant. I got the shade pink, though it was a hot pink. Very colorful and vibrant!! Vey happy!
Its a no
1 out of 5 stars
Thumbs down graphic, would not recommend
Rmace14 - 5 months ago, Verified purchaser
Doesn’t work. My daughter is pretty blonde and you could hardly see this in her hair. We let it sit the first time for 10 minutes and then tried it again and let it sit for 20 minutes. It stained her head more than her hair. Affordability is there so maybe a different shade would work better. Willing to try again, but the pastel pink is a no.
Purple on dark brown and highlights hair...
5 out of 5 stars
Thumbs up graphic, would recommend
HM - 5 months ago, Verified purchaser
I m obsessed with this product😍i have tried so many diffrent semi permanent dye on my highlights but this is the best semi permanent hair dye..just love it..😘😘
Meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Mindful metal - 6 months ago
It was very vibrant at first- for 1 day then it just washed out and became very light.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Mommyof3 - 7 months ago
Did not work on bleached hair. If I could give 0 stars I would.
Tried and True
4 out of 5 stars
Thumbs up graphic, would recommend
Spovegan - 7 months ago, Verified purchaser
I’ve been using Brite pastel pink for 2 years now and love it. I get compliments on my hair color regularly. However, I recently tried the pastel purple shade and am not as happy with the results. It’s really difficult to get even coverage with the purple and it looks very ashy (on light blond hair) if it’s not saturated enough. I have fine, short hair and 1 bottle was not enough. The purple also seems to fade much faster than the pastel pink. I will keep using Brite because the price is great and the pastel pink works really well on my hair when other big brands didn’t.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Not happy - 7 months ago
First time using this product. I have medium length hair, so I bought 3 bottles. I had enough to fully cover my hair but I was very disappointed. It didn't come my hair. Don't waste your money.
Peri Blue as Toner
4 out of 5 stars
Thumbs up graphic, would recommend
CC Mac - 7 months ago, Verified purchaser
I used the Peri Blue in a pinch as a toner. Put it on dry hair for 30 mins and it did a decent job at kicking the brassy tones!