$19.00 when purchased online
Target Online store #3991
About this item
Highlights
- Unique hollow-bristle brush
- Flexible, densely packed filaments
- Separates and coats lashes top to bottom for an elegant effect
- Matte black formula
Description
WE'RE SO EXTRA. For lashes that go the extra mile, swipe on So Extra Mascara. This matte black formula delivers a soft velvety texture and plush coat for an elegant effect and luscious payoff all day and night. The unique hollow-bristle brush is designed to separate, lengthen, and volumize for a wide-eye effect —giving you So Extra lashes with no extra work.
GET TO KNOW THE BENEFITS:
• Unique brush features hollow bristles for a soft, flexible feel and dense quality that fans out to create a wide eye effect
• Matte black formula coats lashes for an elegant effect and a long, luscious payoff
How To Use:
• Apply from lash root to tip using upward, zig-zag strokes.
• Apply as many coats as desired to achieve voluminous, full lashes.
• For application to bottom lashes, hold wand vertically and gently press into lashes while carefully dragging down.
*Packaging may differ
GET TO KNOW THE BENEFITS:
• Unique brush features hollow bristles for a soft, flexible feel and dense quality that fans out to create a wide eye effect
• Matte black formula coats lashes for an elegant effect and a long, luscious payoff
How To Use:
• Apply from lash root to tip using upward, zig-zag strokes.
• Apply as many coats as desired to achieve voluminous, full lashes.
• For application to bottom lashes, hold wand vertically and gently press into lashes while carefully dragging down.
*Packaging may differ
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free
Color Finish: Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 Ounces
Features: Non-Clumping, Long Lasting
TCIN: 78589300
UPC: 818324021522
Item Number (DPCI): 052-18-8595
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua, iron oxide (ci 77499), cera alba, cyclopentasiloxane, glyceryl stearate se, copernicia cerifera cera, alcohol denat., palmitic acid, polybutene, stearic acid, hydrogenated olive oil stearyl esters, nylon-12, acrylates copolymer, glyceryl stearate, vp/eicosene copolymer, acacia senegal gum, glycerin, synthetic beeswax, aminomethyl propanediol, phenoxyethanol, c26-28 alkyl dimethicone, candelilla cera, acrylates/ethylhexyl acrylate copolymer, tribehenin, peg-30 dipolyhydroxystearate, panthenol, hydrated silica, vp/va copolymer, polyvinyl alcohol, hydroxyethyl-cellulose, ethylhexylglycerin, propylene glycol, polyquaternium-10, laureth-21, sodium dehydroacetate.
Shipping details
Estimated ship dimensions: 4.8 inches length x 1 inches width x 0.7 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this waterproof?
submitted by Laura B - 5 years ago
A: Hi Laura! Winky Lux So Extra Mascara is not waterproof. Hope this helps!
submitted byWinky Lux - 5 years agoBrand expert
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Summary of reviews
This mascara is celebrated for its lengthening and volumizing capabilities, with many guests appreciating its non-clumping formula and the natural look it provides. While some experienced issues with smudging and sensitivity, the majority found it to be a high-quality option that enhances lashes beautifully, offering a cruelty-free choice that stands up to more expensive brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 359 reviews
easy to apply: 3.94 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.88 out of 5
quality: 3.8 out of 5
value: 3.52 out of 5
64% would recommend
39 recommendations
BEST MASCARA EVER!
5 out of 5 stars
Thumbs up graphic, would recommend
Tessa - 28 days ago, Verified purchaser
- Eye color: Hazel
- Skin tone: Light
- Hair color: Brunette
- Skin type: Dry
Just one swipe of this Winky Lux mascara and my lashes are transformed! Tried many different brands during lockdown and always came back to this being the best.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Ebeth916 - 2 months ago
This mascera is everything. It doesn't clump or bleed (even when I sweat throughout the day from this miserable SWFL weather) and I love how it magically makes my short blonde lashes look long, dark and dramatic. I'm really upset that winky lux will only be exclusively sold in euphoria. I don't even have that store in my town. All in all, the product itself gets 10/10. I highly recommend if you can manage to get your hands on a tube. Can't be replaced.
Nice & dramatic!
5 out of 5 stars
Brooke - 4 months ago
originally posted on https://www.winkylux.com
Nice & dramatic!
My favorite ever. Love how
5 out of 5 stars
Rocio - 4 months ago
originally posted on https://www.winkylux.com
My favorite ever. Love how look my lashes with this mascara,
I've been purchasing this mascara
5 out of 5 stars
Estelle - 6 months ago
originally posted on https://www.winkylux.com
I've been purchasing this mascara for a long while and not only it has clean ingredients to prevent my eyes hurting, but I love how my lashes look after applying it on. It looks natural and kinda looks like I have falsies on!
This with the First Swipe
5 out of 5 stars
Leigh - 7 months ago
originally posted on https://www.winkylux.com
This with the First Swipe lash primer are the perfect combo!! Mascara doesn't flake or clump. The lashes are longer, more uniform and natural looking. Designed for long wear for sure!!
This mascara is very bold
1 out of 5 stars
Julie - 8 months ago
originally posted on https://www.winkylux.com
This mascara is very bold & dark, I'll give it that. However, it clumps & flakes really badly. I tried it with the conditioning & without. I ended up throwing it away after a week. Very disappointing after paying that much. I miss the. Detail Oriented mascara. That was worth every penny. I guess I need to look for other brands.
I put on 2 coats
2 out of 5 stars
Majora - 8 months ago
originally posted on https://www.winkylux.com
I put on 2 coats and could barely tell I had on mascara. Disappointing.
Decent
3 out of 5 stars
Thumbs up graphic, would recommend
Target Customer - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles, Pores, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
Mascara was decent for what I paid. (It was on sale) Hasn't dried out. Smudges a bit throughout the day. I will never buy it again but that's because the brush keeps unscrewing off the wand whenever I use it.
My favorite mascara
5 out of 5 stars
Christina P. - 1 year ago
originally posted on https://www.winkylux.com
My favorite mascara
Love this mascara
5 out of 5 stars
Sherry W. - 1 year ago
originally posted on https://www.winkylux.com
I love to layer this over the detail mascara. Perfect combination!
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Psanchez - 1 year ago, Verified purchaser
- Skin type: Combination
- Skin concern: Redness, Dullness, Acne
- Eye color: Brown
- Hair color: Auburn
- Skin tone: Light
Really impressed with this mascara! I’ve been on the hunt for a new mascara and wasn’t sure what to get. The one I’ve been using for years has been kind of disappointing me the past few months. This mascara is really great!! It’s very lengthening and gives a lot of volume for my lashes! Builds up nicely and doesn’t get clumpy. I highly recommend!
Favorite!
5 out of 5 stars
Rachel - 1 year ago
originally posted on https://www.winkylux.com
My favorite mascara right now - it is not clumpy, applies evenly, and noticeably lengthens my lashes. It is perfect paired with the First Swipe lash primer!
I like the black pigment
5 out of 5 stars
Patricia J. - 1 year ago
originally posted on https://www.winkylux.com
I like the black pigment and resulting color. It doesn't clump and covers consistently.
So Dramatic! So Extra!
5 out of 5 stars
Tracy M. - 1 year ago
originally posted on https://www.winkylux.com
Love that this looks dark, dramatic and oh so extra on my lashes! Love even more that this great product is animal test free!
Mascara
5 out of 5 stars
Abigail B. - 1 year ago
originally posted on https://www.winkylux.com
One of my favorite mascaras. Not heavy or too thick. Leaves a pretty natural look.
Love it!
5 out of 5 stars
Alexa C. - 1 year ago
originally posted on https://www.winkylux.com
I love your poduct so much. I'm getting it for my daughter-in-law.
This mascara is very lengthening
5 out of 5 stars
Angela L. - 1 year ago
originally posted on https://www.winkylux.com
This mascara is very lengthening and is not hard to wash off. My lashes look so good with this mascara! Love it!!
Unsure. I've never met a mascara that I liked.
4 out of 5 stars
Janet L. - 1 year ago
originally posted on https://www.winkylux.com
I got this to use with the lash primer. Right out of the container it was crazy clumpy, and I had to wipe off big chunks. The color seems nice, our took several swipes to cover the light color of the primer. I'm unsure, but will keep trying it. On the plus side, no reactions, no color falling off into my eyes. Both positive!
Love
5 out of 5 stars
Brittany M. - 1 year ago
originally posted on https://www.winkylux.com
This mascara gives you VOLUME! Great mascara to have on hand!