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Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty
$29.00 when purchased online
Target Online store #3991
About this item
Highlights
- Easy - to - remove
- Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
- Water - resistant
- Ink black
- Satin finish
Description
It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .3 Ounces
Features: Long Lasting
TCIN: 82568094
UPC: 602004057877
Item Number (DPCI): 342-02-1376
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), paraffin, cera alba (beeswax), polybutene, bis-diglyceryl polyacyladipate-2, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, hydroxyethylcellulose, silica, phenoxyethanol, panthenol, butylene glycol, caprylyl glycol, tocopheryl acetate, algin, serine, bht. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].
Shipping details
Estimated ship dimensions: 5.32 inches length x 1.93 inches width x 1.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered a mix of praise and disappointment from guests. Many appreciate its ability to lengthen and curl lashes without clumping, making it a favorite for achieving a natural look. However, some guests have reported issues with the formula drying out quickly and not lasting throughout the day. The unique curved brush design is often highlighted as a key feature that enhances application. Overall, it remains a popular choice for those seeking a reliable mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 9867 reviews
76% would recommend
39 recommendations
Don't Bother Wasting Your Money!
1 out of 5 stars
Supernova - 18 days ago
originally posted on http://www.ulta.com
This is the worst product ever, and we're talking worse than BadGal by Benefit. It did absolutely nothing to improve my lashes whatsoever. I tried three different attempts to give this product a chance. First, I applied only bare lashes. First coat was left eye from top and bottom lash was a nightmare to apply. It wasn't one simple swoop from root to tip. I had to really dig the brush into my eyelash line. It was a struggle, too much IMO. I did the same thing to the upper and lower lash. Took too long. Second, took double the time and spider eyes. Third, AHS on AMC. I'm going back to Roller Lash and returning this trash.
Easy
4 out of 5 stars
Apple - 23 days ago
originally posted on http://www.ulta.com
Gives an easy sweet lashe . Very little clumping but it selerates like it says . I wasent lookingbfir kength just a natural curl with non faje coverage , and tgats what it returns .
Good mascara
4 out of 5 stars
Elsie - 29 days ago
originally posted on http://www.ulta.com
I bought it during the 21 days of beauty and because of the curved brush. I like it enough to pay half the price for it but not full price.
Incredible
5 out of 5 stars
Ella - 1 month ago
originally posted on http://www.ulta.com
Ive seen this mascara around for years and always heard good reviews about it, but up until recently I was a loyal user to another mascara. So finally, I decided to try this one out when Ulta had a sale on mascaras. I bought several from different brands. Ultimately, this mascara (and one from another brand) stuck out to me the most… I was amazed at the length this mascara brought to my lashes. And it gives your lashes a good curl too. All these results with 1 coat !! So you really dont need to use a lot of product, or you can risk your lashes looking "spider-y." It doesnt give you that dramatic, bold, intense eye look but more so the cheeky, cute, flirty everyday look. So this mascara has officially entered into my rotation for now as my everyday, daytime mascara and the other brand (Anastasia) as my nighttime mascara. Definitely try this product out and you'll be amazed!!
Devoted to this!
5 out of 5 stars
Kristel - 1 month ago
originally posted on http://www.benefitcosmetics.com
I've been using ONLY this mascara for years now, I absolutely LOVE the results. Plush is the best way I can describe my lashes with this mascara! I have no desire to ever switch!
Doesn't clump
5 out of 5 stars
Liz - 1 month ago
originally posted on http://www.ulta.com
I don't want to say that it doesn't clump AT ALL. You need to run the wand along the edge of the container to get the goop off--but of all the mascaras I've tried, this is the only one I have bought twice!
All time FAV
5 out of 5 stars
Tanya - 2 months ago
originally posted on http://www.ulta.com
Comes in clutch when you want a glamorous look without clusters of strips. Definitely my go to! Get it girl!
My stand by
5 out of 5 stars
Shug - 2 months ago
originally posted on http://www.ulta.com
I have tried other mascara and always come back to this one, love it.
PANDA EYES!!!
1 out of 5 stars
Bianca - 2 months ago
originally posted on http://www.ulta.com
I have used other benefit and they were great. This one, however; was the worst one yet. It was very watery and took forever to dry. If your eyes water the slightest bit Panda eyes are sure to come. Save your money. one use and to the trash it goes.
Love!
5 out of 5 stars
Ellie - 2 months ago
originally posted on http://www.benefitcosmetics.com
Amazing! I love this mascara - and I love the packaging!
Used to love
1 out of 5 stars
Jesus - 2 months ago
originally posted on http://www.ulta.com
I used to use this prodyct years ago and loved it but i purchased it again recently and started noticing it would started to flake and smudge on my under eye (i dont put mascara there) and when i used a different mascara that issue was gone, so the formula must not be that good anymore, don't recommend if you dont want raccoon eyes
Soft black mascara
5 out of 5 stars
Candy226 - 2 months ago
originally posted on http://www.ulta.com
I like this mascara for a second coat. I find it is a drier formula and separates any clumps from the first coat.
One of the worst mascara I've owned
1 out of 5 stars
Ingrid - 2 months ago
originally posted on http://www.ulta.com
I'm so glad I didn't pay full price for this. I have straight lashes and this doesn't do anything as far as curling them. In addition I can't put this on my lower lashes because it automatically runs and I end up with the panda look This is so disappointing. The Maneater by Tarte is way better.
Ok, but wouldn't recommend
2 out of 5 stars
Lauren - 2 months ago
originally posted on http://www.ulta.com
This product gave me a good curl on my lashes, but at school always looking up and down this caused the mascara to leave black under and over my eyes overall would not recommend this product to someone who is constantly looking up and down
Good!
5 out of 5 stars
Thumbs up graphic, would recommend
Byrd - 2 months ago, Verified purchaser
- Skin concern: Aging, Uneven skin tone, Dark circles
- Hair color: Blonde
- Skin tone: Medium
- Skin type: Dry
- Eye color: Blue
Really gave me lashes!
Love it / live by it!!!
5 out of 5 stars
Fai - 3 months ago
originally posted on http://www.ulta.com
I live by this mascara. I tried this mascara back when I was 16. I am now 23. And I 100% live by it. It makes my eyelashes pop and look fuller. I naturally have long eye lashes so I do not wear fake eyelashes but I do however love me a great mascara. I hate when a mascara comes off in clumps or takes my eyelashes off but this one doesn't. It almost feels natural wearing it. It does its job 100%!!!
Love it / live by it!!!
5 out of 5 stars
Fai - 3 months ago
originally posted on http://www.ulta.com
I live by this mascara. I tried this mascara back when I was 16. I am now 23. And I 100% live by it. It makes my eyelashes pop and look fuller. I naturally have long eye lashes so I do not wear fake eyelashes but I do however love me a great mascara. I hate when a mascara comes off in clumps or takes my eyelashes off but this one doesn't. It almost feels natural wearing it. It does its job 100%!!!
Love it / live by it!!!
5 out of 5 stars
Fai - 3 months ago
originally posted on http://www.ulta.com
I live by this mascara. I tried this mascara back when I was 16. I am now 23. And I 100% live by it. It makes my eyelashes pop and look fuller. I naturally have long eye lashes so I do not wear fake eyelashes but I do however love me a great mascara. I hate when a mascara comes off in clumps or takes my eyelashes off but this one doesn't. It almost feels natural wearing it. It does its job 100%!!!
I would buy this product over and over again
5 out of 5 stars
To - 3 months ago
originally posted on http://www.ulta.com
Best mascara I ever used
The Best Mascara
5 out of 5 stars
Happyschmoopies - 3 months ago
originally posted on http://www.ulta.com
Benefit knows what they are doing with mascaras!This is my favorite all time nascara! It lengthens my lashes like crazy and is super buildable. It never clumps!