$32.49 when purchased online
Target Online store #3991
About this item
Highlights
- #1 OB/GYN recommended prenatal vitamin OTC Brand
- Our most advanced prenatal multivitamin for brain and cognitive development† with three brain-essential nutrients including 110 mg Choline*
- The only prenatal multivitamin† with an excellent source of Choline to help support baby’s brain and spinal cord development*
- Excellent source of Folic Acid to help support baby’s cognitive development*
- Includes 200 mg of DHA, an important structural component of the brain*
- 2 pills per serving – 1 multivitamin softgel (with folic acid, DHA and iron) and 1 Choline tablet
Description
"Leading medical authorities on maternal and infant health recognize that Choline plays a critical role during the prenatal period in neural and brain development. The American Medical Association advises that a prenatal vitamin supplement should contain the recommended amount of Choline, and the American Academy of Pediatrics recognizes Choline as a ‘brain-building’ nutrient and recommends adequate intakes for pregnant women.
Less than 10% of US pregnant women are meeting the recommended intake of Choline of 450 mg daily. One A Day Prenatal Advanced Multivitamin provides 110 mg (20% of Daily Value), whereas other leading prenatal multivitamin brands only contain 0-55 mg of Choline.
One A Day Prenatal Advanced is the only women’s prenatal multivitamin that has a unique combination of 3 brain-building essentials: Folic Acid, DHA, and Choline, for nourishing the area the brain associated with learning and memory, along with Vitamins A, C, D, E, Iron, Thiamin, Niacin, B6, Calcium, Zinc, Magnesium, and more.* †Among leading prenatal multivitamin brands"
Less than 10% of US pregnant women are meeting the recommended intake of Choline of 450 mg daily. One A Day Prenatal Advanced Multivitamin provides 110 mg (20% of Daily Value), whereas other leading prenatal multivitamin brands only contain 0-55 mg of Choline.
One A Day Prenatal Advanced is the only women’s prenatal multivitamin that has a unique combination of 3 brain-building essentials: Folic Acid, DHA, and Choline, for nourishing the area the brain associated with learning and memory, along with Vitamins A, C, D, E, Iron, Thiamin, Niacin, B6, Calcium, Zinc, Magnesium, and more.* †Among leading prenatal multivitamin brands"
Contains: Sardines, Mackerel, Anchovy, Soy, Tuna
Suggested Age: 18 Years and Up
Product Warning: Consult a doctor if you have a medical condition prior to use
Product Form: Multiple Forms
Package Quantity: 60
TCIN: 78461834
UPC: 016500586586
Item Number (DPCI): 094-02-0446
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
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Ingredients:
omega-3 fish oil, calcium carbonate, gelatin, glycerin, calcium, ascorbate, yellow beeswax, magnesium oxide ; less than 2% of: beta-carotene, biotin, carbonyl iron, color (annatto extract [seed], cupric oxide, cyanocobalamin, d-alpha-tocopherol, d-calcium pantothenate, folic acid, niacinamide, potassium iodide, purified water, pyridoxine hydrochloride, retinyl palmitate, riboflavin, soy lecithin, thiamine mononitrate, vitamin d3 (cholecalciferol), zinc oxide. choline bitartrate, dicalcium phosphate, microcrystalline cellulose, food starch-modified, acacia ; less than 2% of: carnauba wax, hydroxypropyl methylcellulose, inulin, magnesium stearate, medium chain triglycerides.
Shipping details
Estimated ship dimensions: 2.64 inches length x 4.63 inches width x 4.88 inches height
Estimated ship weight: 0.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The One A Day Prenatal Advanced Vitamins are highly regarded for their comprehensive formulation, which includes essential nutrients like folic acid, iron, and choline, crucial for both mother and baby's health. Many guests appreciate the absence of fishy aftertaste and nausea, making them easy to take. However, some have reported inconsistencies in quality, particularly with smell and taste in recent batches. Overall, they are seen as a valuable investment in prenatal health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 813 reviews
quality: 3.88 out of 5
value: 3.95 out of 5
64% would recommend
117 recommendations
Something changed
3 out of 5 stars
Marie25 - 2 days ago, Verified purchaser
These were my go to prenatal. They didn't have a taste, and are packed with essential vitamins. However, something changed and they now have a nasty fishy taste. The taste will linger half of the day. They also smell awful.
The best prenatal!
5 out of 5 stars
sydneyy10_4889 - 28 days ago
originally posted on influenster.com
My one and only prenatal from start to finish of my pregnancy! The "one a day" really makes a world a difference. It has never upset my stomach like other prenatals. I love the ingredients and will continue these as I breastfeed as well.
Milk supply!
2 out of 5 stars
Thumbs down graphic, would not recommend
Johanna - 28 days ago, Verified purchaser
I took these all the way to 33 weeks pregnant. I felt great had no side effects at all, BUT unlike with my other two pregnancies my milk wasn’t coming in (for me usually in second trimester). When looking for their postnatal version I saw that both had pyridoxine (can suppress milk supply). I immediately switched to a different prenatal. Well 3 days later my milk came in.
Gross
1 out of 5 stars
Thumbs down graphic, would not recommend
Blondie1212 - 1 month ago, Verified purchaser
The ingredients in these were great so I grabbed a pack. However, they are the most fishy tasting disgusting vitamins I’ve ever had. They have a weird oil on them that coats your hands and it is very hard to get off. The taste does not instantly go away and I’m just really disappointed in them.
Terrible quality now
1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 1 month ago, Verified purchaser
Used to be fine, now have a gross smell.
Morning routine
5 out of 5 stars
byemilyth_9503 - 2 months ago
originally posted on influenster.com
So good prenatal supplement for taking during pregnancy. It comes with chlorine tablets for supporting baby’s brain! Packaing is so good and easy to use. Overall, good product! Recommend!
It causes stomachache
1 out of 5 stars
Thumbs down graphic, would not recommend
Ty - 2 months ago, Verified purchaser
It causes stomachache
Best prenatal multivitamin
5 out of 5 stars
taniel23_6257 - 2 months ago
originally posted on influenster.com
Our doctor recommends the amazing One A Day Prenatal multivitamin for expecting moms and new mothers alike! This fantastic supplement is super easy to swallow with absolutely no taste or smell—talk about a win-win! While it might be a bit of an investment, the benefits for both mom and baby make it absolutely worth it! Plus, with Prenatal Advanced, you’re getting brain support for your little one, which is an incredible bonus! Your health journey just got a whole lot more exciting!
Gross if you get a bad batch
1 out of 5 stars
ktine - 3 months ago, Verified purchaser
I have been taking this prenatal for 1.5 years and this is the only prenatal that I don’t have that fish taste… UNTIL my last purchase. This one from the picture tasted so fishy!!! I gagged taking it. The other bottle I bought at the same time didn’t taste bad at all. It was just this one bottle.
Dont ship them
1 out of 5 stars
Thumbs down graphic, would not recommend
rmr - 3 months ago, Verified purchaser
Don’t ship them. The first time I had them shipped the red coating melted. The second time they’re even more gross (pictured)
Pills with quality issue
1 out of 5 stars
Thumbs down graphic, would not recommend
Green Oily Cotton Fiber - 3 months ago
Most pills look weird. They are covered by green oily cotton fiber. Kinda disgusting.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 4 months ago
I used these through out my entire pregnancy and still actively taking them 3 months after delivery. I liked how it provided everything needed. I had issues with prenatals my first pregnancy. Couldn’t keep anything down. This time Iv had no problems.
Love this
5 out of 5 stars
ttaha_309967 - 5 months ago
originally posted on influenster.com
I used this product when I was pregnant and love that this prenatal comes all in one and has everything in it . The packaging was nice and has no aftertaste and the value for each pill is worth it. You see results so quick as you’re getting all the vitamin tryst you and your baby need.
Must have!!
5 out of 5 stars
helloitsmt - 6 months ago
originally posted on influenster.com
Must have supplements that provide everything you need, a Complete Multivitamin with Brain Support, Choline, Folic Acid, Omega-3 DHA, and Iron. The prenatal softgels are a bit large, similar to traditional Omega 3 supplements, but not too difficult to swallow. I haven’t noticed any aftertaste, and this is great before, during, and after pregnancy. Highly recommend!!
Take them
5 out of 5 stars
Thumbs up graphic, would recommend
Tani - 7 months ago
I took these when I was pregnant and sometime after birth. I believe that my child is smarter than other kids because of it. I can't explain it but it sure helped me.
The Best One A Day Prenatal
5 out of 5 stars
saraht245 - 7 months ago
originally posted on influenster.com
One A Day has at least 3 prenatal formulations but this is the one I trust and love to use. I plan on using them through these last 3 months of pregnancy and will also use them as long as I am nursing my son after birth. I want to give my baby the best possible start. These contain everything my baby needs for me to ensure I do just that. If you compare prenatals the difference between brands and even the same brand if they have different formulations is just wild. The extra tablet for brain support with choline, which is missing from most brands, is everything, along with the prenatal itself. These don't skimp and for all you get I think the price point is beyond reasonable
A trusty product for an important journey
4 out of 5 stars
angelaa489 - 8 months ago
originally posted on influenster.com
I took these before getting pregnant during pregnancy and after while breastfeeding. I have used a lot of the One a day vitamins in the past so when it came to prenatal care , I trusted this product would be good and it was.
Perfect for pregnancy and breastfeeding
5 out of 5 stars
Thumbs up graphic, would recommend
Jacielacie - 9 months ago, Verified purchaser
Took these my whole pregnancy, and have continued to take them while breastfeeding. Stuck with this PP instead of switching to the postnatal bc some women said the postnatal causes supply to drop. I have had no supply issues with this. No weird aftertaste or bad smell!
I found something weird in my choline pill
2 out of 5 stars
Afreeze - 10 months ago
originally posted on oneaday.com
It started off good but I found a pill that seemed to be contaminated. Not sure what this is but I was embedded in the pill and took some effort to pick out. Just give me pause when thinking of their quality control.
Great results good value
4 out of 5 stars
andream1381 - 10 months ago
originally posted on influenster.com
The prenatal basically have all key components you need for daily pregnancy vitamins. You get a 30 day supply for a good value. As for taste you need to keep the pills store in a cool place because I find that the maroon capsule will get sticky and taste weird . There is a faint smell of fish.