10x Is Easier Than 2x - by Dan Sullivan & Benjamin Hardy (Hardcover)

About the Book

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think. 10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms--time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having. 10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

Book Synopsis

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms--time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

Review Quotes

"As a 25-year student of Dan Sullivan's, I have experienced firsthand how his teachings have 10x'd every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan's 10x concept in this masterpiece. Every entrepreneur must read this book!"
-- Gino Wickman, author of Traction and The EOS Life

"This book is not just a call to action, it's also a road map. Dan Sullivan's thinking is essential for your success."
-- Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

"Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive."
-- Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think

About the Author

Dan Sullivan is the world's foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach(R), the leading entrepreneurial coaching program in the world, and author of more than 50 publications on entrepreneurial success. Over the past 30+ years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs. He is the co-author, along with Dr. Benjamin Hardy, of Who Not How and The Gap and the Gain.

Dr. Benjamin Hardy is an organizational psychologist and best-selling author of Willpower Doesn't Work and Personality Isn't Permanent. Together, he and Dan Sullivan have written Who Not How and The Gap and the Gain. His blogs have been read by over 100 million people and featured in the Harvard Business Review, the New York Times, on CNBC, among many others. He and his wife Lauren are the parents of six children. They live in Orlando.