The 12 Week Year - by Brian P Moran & Michael Lennington (Hardcover)

Book Synopsis

The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

• Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
• Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
• Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

From the Back Cover

Praise for THE 12 WEEK YEAR

"This book takes all the core business principles I believe are so valuable--discipline, consistency, focus, intensity, ownership, accountability, and planning--and puts them together in a straightforward system that actually works. What more can you ask for?"
--MATTHEW E. WINTER, President, Allstate Auto, Home and Agencies

"The 12 Week Year is a book you can open to any chapter and find valuable insights and practical actions you can put into practice today. Read it; study it; apply it!"
--TOM IZZO, Head Coach, Michigan State University men's basketball team

"Brian Moran and Michael Lennington have persuaded me that focusing on shorter time periods--four 'year ends' instead of one--brings clarity and urgency to individuals and teams. I've already drawn up my own 12-week plan. Exciting!"
--SUSAN SCOTT, author of Fierce Conversations and Fierce Leadership

"If you are an executive or entrepreneur and you are serious about creating a high-performance culture that executes well, then read this book and have your team read it too."
--JOHN VACCARO, Senior Vice President, MassMutual Financial Group

"The 12 Week Year is a powerful system for achieving extraordinary results both professionally and personally. It's a simple yet proven approach to creating breakthrough results. If you're committed to making lasting changes, this is a must-read!"
--TOM BURNS, Chief Distribution Officer, Allianz

About the Author

BRIAN P. MORAN is founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. He has served in management and executive positions with UPS, PepsiCo, and Northern Automotive and consults with dozens of world-class companies each year. As an entrepreneur, he has led successful businesses and been instrumental in the growth and success of many others. In addition to his books, Brian has been published in many of the leading business journals and magazines. He is a sought-after speaker, educating and inspiring thousands each year. Brian lives in Michigan with his wife Judy and their two daughters.

MICHAEL LENNINGTON is Vice President of The Execution Company. He is a consultant, coach, and leadership trainer, and an expert in implementing lasting change in organizations. He works with clients in the U.S., Europe, Asia, and the Middle East to help them implement corporate initiatives that drive sales, service, and profitability. Michael holds a BS from Michigan State University, and an MBA from Ross School of Business at the University of Michigan. He lives with his wife Kristin and their children in northern Michigan.