$15.99 sale price when purchased online
$21.00 list price
Target Online store #3991
About this item
Highlights
- Delivers a platinum blonde color result with cool tones that help neutralize brassiness while giving your hair a bright icy finish.
- Advanced formulation includes nourishing Hyaluronic Acid to maintain softness, hydration, and a silky feel post-coloring treatment.
- Lifts hair color up to three levels while offering full gray coverage, making it suitable for a wide range of hair types.
- Professional-grade permanent color designed with 3D Technology to enhance vibrancy, longevity, and conditioning during and after the application.
- UV protection built into the formula helps preserve your color intensity even under sunlight and prevents premature dullness or fading.
Description
Achieve a bold, modern transformation with Alfaparf Milano Evolution of the Color Hair Dye in 11.00 - Platinum. This vibrant, high-lift shade delivers a powerful punch of icy platinum color that turns heads while maintaining a refined finish. Crafted for both men and women, it’s ideal for those who want a dramatic yet elegant look without compromising on quality. The formula offers 100% gray coverage and lifts up to three levels, giving you a luminous, cool-toned result even on darker bases. Whether you’re enhancing light blonde strands or going for a platinum makeover, this haircolor gives you the freedom to express your style confidently and precisely.
Powered by Alfaparf Milano Professional hair color science, the Platinum shade is enhanced with breakthrough 3D Technology — a triple-action system that ensures color brilliance, moisture retention, and uniform tone. Hyaluronic Acid deeply hydrates each strand, while the Multi-Lamellar Vehicle maximizes pigment penetration for improved color durability. The Hyper-Intense Color System boosts vibrancy by up to +40%, keeping your shade bright and fresh between sessions. Designed to withstand environmental exposure, it also provides up to +69% UV protection to prevent fading and brassiness. The creamy texture spreads easily for even coverage, making this permanent hair color an ideal choice for at-home artists and salon professionals alike.
Standing out with a platinum hue requires more than just color — it takes innovation, care, and expert-level formulation. This high-performance hair dye color delivers all that and more. Its cool tone neutralizes unwanted yellow and orange tones, leaving your hair with a refined, crystal-clear finish. Long-lasting results ensure your vibrant platinum doesn’t dull over time, and the added hydration helps keep your strands silky, soft, and full of life. Perfect for bold style lovers or those exploring high-fashion tones, this hair dye combines intense color with long-term protection. Make a lasting statement with a shade designed to stay stunning in every light and every season.
Powered by Alfaparf Milano Professional hair color science, the Platinum shade is enhanced with breakthrough 3D Technology — a triple-action system that ensures color brilliance, moisture retention, and uniform tone. Hyaluronic Acid deeply hydrates each strand, while the Multi-Lamellar Vehicle maximizes pigment penetration for improved color durability. The Hyper-Intense Color System boosts vibrancy by up to +40%, keeping your shade bright and fresh between sessions. Designed to withstand environmental exposure, it also provides up to +69% UV protection to prevent fading and brassiness. The creamy texture spreads easily for even coverage, making this permanent hair color an ideal choice for at-home artists and salon professionals alike.
Standing out with a platinum hue requires more than just color — it takes innovation, care, and expert-level formulation. This high-performance hair dye color delivers all that and more. Its cool tone neutralizes unwanted yellow and orange tones, leaving your hair with a refined, crystal-clear finish. Long-lasting results ensure your vibrant platinum doesn’t dull over time, and the added hydration helps keep your strands silky, soft, and full of life. Perfect for bold style lovers or those exploring high-fashion tones, this hair dye combines intense color with long-term protection. Make a lasting statement with a shade designed to stay stunning in every light and every season.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: Alfaparf Milano Evolution of the Color Hair Dye - 11.00 - Platinum Haircolor
Processing Time: 35 minutes
TCIN: 92468588
UPC: 3711764172991
Origin: imported
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Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 2 inches height
Estimated ship weight: 2.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Cindy293 - 7 months ago
I recently tried Alfaparf Milano Evolution to dye my hair at home, and it’s one of the best I’ve used! Color: I went with a medium brown, and the result was vibrant, rich, and multidimensional—like a salon job. Even after a few washes, the color stayed fresh. Application: The dye was easy to apply and didn’t make a mess. The texture was smooth, and the smell wasn’t as strong as other dyes I’ve tried. Hair Condition: After rinsing, my hair felt soft, not dried out. Three weeks in, the color’s still holding up well. Verdict: If you’re dying at home, Alfaparf Milano Evolution gives you professional-quality results with minimal hassle. Definitely worth it!